Keegan Goudiss is managing partner at Revolution Messaging, leading advertising for the firm. In that role, he served as Bernie Sanders’ Director of Digital Advertising for his 2016 presidential campaign. Goudiss led a dynamic digital advertising campaign to help quickly build Sanders’ supporter list. Goudiss led a campaign of many digital advertising firsts for political campaigns including first-of-its-kind ads and sponsored content placed with Instagram, Twitter, Buzzfeed, NYTimes.com, Snapchat and more. His innovative approach paid off with digital advertising accounting for a significant portion of Sanders’ record-breaking fundraising and leading to a larger share of younger voters than the record set by President Obama in 2008. In the primary, Sanders won more votes from young voters than Hillary Clinton and Donald Trump combined.
Goudiss has led the online advertising efforts for Revolution Messaging since 2009, bringing an offline organizing approach to online advertising tactics. His advertising team implemented the creative and targeting strategy for Health Care for America Now’s digital advertising, and played a large role in the ad strategy used as a catalyst to the Wisconsin Uprising against Governor Scott Walker. Under Keegan’s leadership, Revolution Messaging received several awards for its online advertising ventures including 2016 Best Online Advertising program and 2016 Best Presidential Advertising. Prior to taking his post at Revolution Messaging, Keegan also worked for the National Committee for an Effective Congress and the Democratic Congressional Campaign Committee as well as Democratic campaigns across the country. He was recently named to Advertising Age’s prestigious 2017 40 Under 40 list.