First Presidential Campaign to Integrate Text Messaging with ActBlue Express to Allow Quicker Rapid Response Donations
Washington, DC — Today, full service digital firm Revolution Messaging is pleased to announce the launch of an innovative text-to-donate technology for the Bernie Sanders presidential campaign. Powered by Revolution’s Revere Mobile platform, this integration enables supporters with ActBlue Express accounts to quickly donate to the Bernie Sanders presidential campaign via text messaging. With an increasing number of small-dollar contributions being made via a mobile device, and a large list of mobile subscribers, the Sanders campaign is now in a better position than any other campaign to take advantage of high leverage moments for fundraising.
Revolution Messaging’s integration with ActBlue Express drastically simplifies the mobile donation process to a simple text message asking if you would like to donate via your Express Account. This integration ties the supporter’s cell phone with their Express Pay account. Prior to this integration, SMS contributions were prohibitively expensive for campaigns because of exorbitant charges to the wireless bill. This technology cuts out extra steps, carriers costs, and pricey percentages not going to the campaign. Now, with just a few keystrokes, a donor can quickly contribute from their phone using their payment information already stored within ActBlue.
Already, Revolution Messaging and the Bernie Sanders campaign are deploying creative strategies to raise record contributions without a traditional fundraising team. This new technology will make it easier than ever for supporters to make quick, event-driven donations such as during debates or rallies. The campaign will now be able to quickly text supporters breaking news alerts and invite them to reply to donate.
“Our new ‘Text-to-donate’ technology will make it easier than ever for supporters to donate from their mobile phones,” said Revolution Messaging CEO Scott Goodstein. “We are proud to be changing the traditional political campaign playbook with the Bernie Sanders campaign — and we’re excited to add this first of its kind technology.”
The technology was launched last night with a text during the Republican debate.
Revolution Messaging has a long history in advancing progressive technology:
2008: CEO Scott Goodstein made history by building the revolutionary text messaging and mobile communications program for President Obama’s 2008 presidential campaign.
2012: Revolution Messaging submitted (and won) an advisory opinion request (AOR) to the FEC and had it approved in 2012 by the Federal Election Commission (FEC) evolving the pathway to mobile contributions for political campaigns.
2014: The firm worked with The FEC again in 2014 to get better guidance on mobile advertising and reduce the restrictions on the disclaimers for small-sized mobile ads for political campaigns. (the first 3-3 tie of the current FEC)
In addition to running all of the online fundraising for the Bernie Sanders campaign, the firm also manages the campaign’s digital advertising, branding, video creation, website development, online store, and Artists for Sanders program.
ActBlue is a non-profit, building fundraising technology for the left. In just 10 years, ActBlue helped raise over $900 million for Democrats and progressives. As of this writing, they boast nearly 2 million members with Express accounts.
The Bernie Sanders campaign continues to lead the digital space with more grassroots contributions than any presidential campaign in history through the end of 2015.
Sanders’ Digital Campaign By the Numbers:
More than 2.5 million contributions through the end of 2015 — more than any presidential campaign in history achieved by this point (including Obama in 2008 and 2012).
Over 1 million donors to the campaign.
Over 2.3 million highly engaged followers on Facebook.
Sanders has led Clinton in YouTube searches by almost a 2:1 margin. (Source: Forbes)
BernieSanders.com receives more traffic than any other candidate’s website. (http://www.similarweb.com/
blog/us-elections-2016-report- bernie-sanders-getting-more- traffic-than-all-candidates- combined)
The Bernie Sanders campaign has changed the playbook by having no dedicated off-line fundraising team.
Text BERNIE to 82623 to join Bernie Mobile (msg&data rates may apply)