“Revolution Messaging is expanding its offerings following its widely lauded consulting work for Bernie Sanders’ presidential campaign.
The digital firm, which helped Sanders raised some $220 million during the primary, is moving into advising on overall media strategy having announced a round of new hires and promotions this week.
It’s an indication that major digital content firms are quickly evolving past only creating content online and raising money and could soon compete with traditional media firms with producing TV ads. While digital consultants are quick to point out the audience for television is shrinking while online video is growing, TV remains the most lucrative sector of the industry.
During the campaign, Revolution handled digital creative, text-to-donate fundraising and email fundraising while Tad Devine’s Devine Mulvey Longabaugh Media handled Sanders’ TV. Since the campaign wrapped, Revolution launched a progressive jobs board website. Now, they’re expanding into public relations.
On Wednesday the firm announced that Arianna Jones is joining as senior vice president of public relations. Jones, a former TV producer, recently served as the deputy communications director on Sanders’ campaign. Revolution also announced that Eden Joyner was being promoted from VP of advertising to SVP of business development.”