Self-Serve Tool Puts Bernie Sanders’ Unprecedented Digital Campaign Technology in Hands of State & Local Candidates
Washington DC– Today, Revolution Messaging is bringing Bernie Sanders’ unparalleled and trail blazing digital advertising expertise to candidates and organizations up and down the ballot with an update to their self-serve advertising platform, Revere Exchange. The Sanders presidential campaign launched at a significant disadvantage when it came to name recognition, list building and a fundraising network. Effective use of digital advertising helped the campaign quickly make up ground and even out-fundraise the competition. With the latest advances from that campaign baked in, Revere Exchange will make available the same type of targeted social media advertising to down ballot campaigns operating with limited staff and budgets.
“Today’s campaigns, even local campaigns, are missing out on crucial voter outreach if they are not running a robust digital advertising campaign,” said Keegan Goudiss, partner at Revolution Messaging and Sanders’ director of digital advertising. “Up and down the ballot, most candidates have a list of contacts they know they want to target. With our new technology, campaigns can quickly and easily launch ads to reach their desired audience wherever they spend time online.”
Revere Exchange empowers campaigns of all sizes and budgets to bring together all the different data sources that can be centralized now to reach their voters on their computers and all of their mobile devices — across social, display, video and native advertising options. This includes pre- roll on local news sites and youtube videos, banners on major sites as well as ads on the major social media platforms. By ensuring premium, viewable placements at a wholesale price, campaigns will see a cost savings of approximately 50% over other political advertising platforms.
With this update, Revere Exchange offers campaigns the ability to place native advertising through a self-serve tool for the first time. No other self-serve platform for political campaigns offers this crucial function. From fundraising and list building to turning out voters to events or the polls, native advertisements were among the most effective tools for the Sanders campaign and are crucial to down ballot campaigns as well.
The update also matches lists of individuals more accurately than ever before with Smart Cookie™ technology — all managed by the team behind the best digital ad campaign the political world has ever seen. Our best in the business professionals developed and will continue to manage Revere Exchange to make sure all ads are optimized to hit campaigns’ goals and avoid fraud that can eat up sorely needed campaign funds.
Cookie targeting has been around for several political cycles now and frequently results in mismatched ads. Why? Because many vendors exaggerate their match rate by incorporating cookies that have long been deleted by a target voter’s browser. With Smart Cookie™ targeting campaigns will have their lists rematched more frequently with both cookies and the DeviceIDs of their desktop and mobile devices. This cutting-edge targeting technology allowed Bernie 2016 to target their ads better and spend their digital advertising dollars smarter.
Revere Exchange was the first self serve tool launched on the political ad market in 2014. While there have been other self-serve tools that sprung up after Revere’s launch, those platforms fail to offer some of the most effective ad placements used by the Sanders campaign. Additionally, they require candidates to pay for data that they may have already paid for. With Revere, we offer the option to save limited campaign resources by uploading the list you already own rather than paying for data twice.
Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. Founded in 2009 and led by key members of the 2008 Obama campaign, the award-winning firm is a leader in cutting-edge progressive strategies for a mobile world. Revolution Messaging most recently served as the digital firm for the Bernie Sanders presidential campaign, running online fundraising, digital advertising, branding, video creation, website development, the online store, and the Artists for Sanders program. Follow us @revmsg.