Full Websites vs. Landing Pages: How to Launch Your Campaign the Right Way

Like any other communications firm agency, we love full websites–in fact, we’ve built some pretty cool ones ourselves. But often due to issues of time or budget, your campaign might be better served with a landing page rather than a full website.

So what is a landing page? While a full site is typically built with multiple pages, a landing page is a single webpage built to stand alone. They can typically feature links, a video, a sign-up form and a short “About Us” or mission statement.

Here are just 4 reasons why you might want to give landing pages a try.

1. Landing pages are optimized for conversions.

Landing pages are designed to deliver information in an efficient and attractive format. A great landing page is optimized for success using either a link, an acquisition form, or an action form. f you want a website solely to drive conversions, which are sign-ups, a landing page might be your best option.

What are you promoting with your site? Do you want to contact legislators? Maybe think about putting a click-to-call form on your website, to allow visitors to contact their representatives with ease. Do you want to grow your mobile or email list? Encourage visitors to enter their information into a form on your site. Include a button to drive donations to your cause. No matter your goal, a landing page can be built to promote it.

2. Landing pages are fast.

Landing pages can be designed to look as visually compelling as a full site, but with one key difference: They can be made in a fraction of the time. Revere Splash pages can be built in less than 5 business days.

3. Landing pages are great for single campaigns.

Are you an organization with a full site already, but you have a new initiative that you’re hoping to promote? Rather than building a new page on your website, you might try a landing page featuring your branding but focusing on your new initiative. This choice will allow you to optimize for conversions and highlight the importance of your new issue while maintaining your full site to promote your top line, evergreen goals.

4. Landing pages are affordable.

If you’re trying to keep costs low, a landing page might be perfect for you. Our templated designs are built for a fraction of the price of a full website.

If you are interested in giving Revere Splash a try, feel free to contact us here. And if you aren’t sure whether you need a full site or a landing page, our team will be happy to talk with you about your campaign goals.