In what has become a tradition at RevMsg, here are our predictions for 2013 as well as some favorites from 2012.
Do you have a prediction you would like to share? Text them to 675309 or email firstname.lastname@example.org.
Happy New Year from Revolution Messaging!
Favorite App or Website in 2012
Alison: Instagram was the talk of the town after Facebook acquired it for $1 billion as part of their mobile strategy. As much as I agree with College Humor’s “Look at this Instagram” (Nickelback Parody), many now are using Instagram (instead of Facebook and Twitter) as their primary social network.
Arun: The Poor Mans Tethering app has come in handy numerous times in 2012.
David: You Don’t Know Jack. Nostalgia takes first place with a fantastic re-tooling of an addictive classic trivia game that utilizes a smart pricing system. It uses Facebook to cleverly fake the multiplayer experience by recording friends’ scores and creating the illusion that you play against them.
Eden: Mint, a savvy financial planning app that makes budgeting as fun as it can be (hint: not very).
Gabe: Canistream.it – This should really be called “is it possible to watch this movie right now without leaving the comfort of my couch?” It is also available as a mobile app to aid in mobile video consumption.
Jeff: OmniFocus. I have barely scratched the surface of what this app can do and I am already more organized at work and at home.
Jen: Duolinguo, a language learning app and website, has been my favorite of the year. In addition to teaching you a new language, the website allows users to translate and vote on text from the web.
Kate: Pinterest. After a few major overhauls, they finally created an app that allows users to repin, upload pins from photos on their phones and pin from mobile web easily.
Kayla: RunKeeper. As an avid runner and on a budget, I didn’t want to spend the money on one of those fancy GPS watches that track your distance and pace. Luckily, RunKeeper does both, as well as integrates with their online UI so you can manage your information at your computer as well.
Keegan: Ingress is the first app that has ever made exercise fun for me. While it is only available for Android, as it expands it is going to introduce a large number of people to the possibilities of augmented reality.
Rich: A refreshing trend of 2012 has been the humanization and demystification of our public officials, even when it’s less than flattering. The best example I can think of is Sunlight Foundation’s Politiwhoops. A definitive list of tweets posted – and deleted – by public officials, it gives us insight into the slip-ups and goofs of politicians and their staffs.
Sam: This isn’t very new, but the latest version of Google Maps for iPhone. The turn-by-turn directions and up to the minute traffic updates are awesome and far better than the maps feature Apple provides.
Scott: Burner – Let’s be honest, you don’t always want to give out your phone number. I would also like to highlight a past pick with TripIt. It is still the best way to organize all of your flight, hotel & car rental information in one place!
Walker: Github.com. I’ve been a member since 2008, but I don’t see this treading water or going away! It’s only going to get bigger and better as developers start getting designers on it to help them make open source software more user-friendly.
Prediction for 2013
Walker: 2013 will be the first year we see actual competition to the current Apple-domination in the mobile arena. Other companies were playing catch-up. These companies and others have the wares that finally begin to compete in user-friendliness and usability. As a side prediction: I think Ballmer will finally get ejected (or kindly swept aside) at Microsoft.
Scott: 2013 will be a true mobile revolution for politics. Campaigns will not only have to think about how email displays on a mobile phone, but also make sure their websites are mobile friendly. They will need to think more about how busy their target audience is while watching political ads on very small screens. The most successful campaigns will come to terms with the fact that news is being spread at 140 to 160characters at a time and videos are being consumed at 15-second intervals instead of 60-second intervals.
Sam: Mobile giving will become an even bigger success in 2013. Not just for non-profits, but also for political campaigns as the ability to fundraise over mobile devices becomes easier.
Rich: Many events of the past year have people concerned with public safety, both because of large-scale incidents such as Newtown and Aurora, and on a more personal level, the start-up of organizations like ihollaback.org. I predict more will be done to bring mobile technology into reporting and responding to incidents. Apps which can be activated with a single touch or voice command, can notify first responders with the location and details of an incident, or in the case of harassment, can flag an individual perpetrator as a public or private warning to others.
Keegan: Analyzing data to make smarter decisions will no longer be an option for organizations, it will become the standard in 2013. As a result, I expect the messages that reach us, and the experiences that shape our day-to-day lives, to become smarter.
Kayla: I believe that in 2013 cable will become obsolete for many more people since we all have the ability to watch Netflix, Hulu Plus, YouTube and more on our Wiis and other similar devices. These services are either much cheaper or free.
Kate: Many more types of mobile video ads. It will be the most interesting to see if consumers are excited by this form of advertising, or are irritated by the fact that a video plays in between every move they make on Words with Friends or before every story they read on ESPN.
Jen: A new type of community-based organizing will emerge. Service workers will start to build power and demand respect from their employers with help from communities, unions and student activists. A large part of their success will be due to relationship building and traditional organizing techniques, facilitated by social media and mobile technology.
Jeff: The mobile space is going to go through serious growing pains. It will split deeper into different camps between web apps and native apps, and the losers will be the end users. We will see a greater adoption of Windows Phone and even more fragmentation of Google’s Android operating system.
Gabe: 2013 will be the year that the rest of your stuff connects to the Internet and starts to learn; all of it monitored and controlled by your smart phone. The Nest Learning Thermostat got the formula right in 2012; other “dumb” appliances will follow suit.
Eden: While 2012 was a very successful year for women, 2013 will see increased attention on very serious and basic women’s rights, particularly the failed passage of the Violence Against Women Act and the upcoming 40th anniversary of Roe v. Wade. 2013 will be the year that women fight back with new tactics.
David: Cable companies will be forced to re-evaluate their subscription services and admit once and for all that people want to watch what they want, when they want it, on the device of their choosing. Intel is allegedly introducing a set top box that will allow people to finally subscribe to a cable a la carte with cloud based DVR.
Arun: I have three – Bill de Blasio will be Mayor of NYC, Castro will live, 3D movies will die (again).
Alison: Microsoft’s Windows 8 devices will not take off and their response to the rise of the mobile web will continue to disappoint. Apple will remain king in tablet sales, despite the impressive new Windows tablet with keyboard cover, Microsoft Surface.