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Ad Operations Associate

Location: Washington, DC or Remote
Type: Full-time

Revolution Messaging is hiring an Ad Operations Associate. Interested candidates would use Revolution Messaging’s own in-house digital advertising technology platform in tandem with outside vendors and publishers. You would traffic both small and large ad campaigns that make an impact and help our clients meet their digital goals.

Here’s some of the work you’ll do as an Ad Operations Associate:

• Preparing advertising creative for placement across thousands of exchanges and networks
• Set up campaigns on Revere Exchange as well as other major advertising platforms like Facebook and Twitter
• Optimize campaigns to meet unique goals
• Work closely with Revolution Messaging staff to provide insights into advertising data

Experience with placing digital advertising is preferred for this position, but we will train the right candidate. Knowledge of Google Analytics and the ability to measure the impact of traffic to a website a plus.

About Us
Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

Revolution Messaging is an Equal Opportunity Employer. It is Revolution Messaging’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

In addition to a competitive salary (commensurate with experience), employees of Revolution Messaging enjoy health insurance, two weeks of vacation, paid sick leave, and the opportunity to join relevant conferences and trainings.

How to Apply / Contact
Interested candidates should submit their resume and cover letter to jobs@revolutionmessaging.com.



Who – or what – is seeing your digital ads?

By Emily Englander

In a time where online ads are gaining more attention, one would hope that their effect would be as great as their presence. While data may show that your digital ads are hitting targets and reaching a large number of viewers, there’s a catch. You see a number of views, and may think you have placed an extremely successful ad, but who’s actually seeing it? Are they the voters you thought you were trying to reach through a geo-targeted ad? Or are they a new type of viewer?

As frustrating as it is for both consultants and campaigns, all the views you see may not be from your target voters. In many cases, online ads are reaching a different type of audience: robots. These bots are introducing a problem into the digital advertising world — ad fraud.

These bots are costing digital budgets across the country billions of dollars and skewing traffic data. In an industry where audience impact is crucial, it’s critical that every dollar you spend is reaching your target. Ads need to be placed where your audience are the ones viewing the ad and not bots.

This is why Revolution Messaging has taken strides to ensure that their clients’ ads are placed in a manner where the voters will see the ads. Less than a year ago, Revere Suite, a new revolution in digital rapid response, was introduced. Revere brings together in one self-service platform our award-winning text messaging technology along with our calling, online and mobile ads, news clipping and link shortening tools into one powerful, interconnected rapid response operation.

Rise of Digital

With Americans spending more time on their smartphones and laptops than their TVs, it’s important to turn the focus of ad buys to the digital world. Though traditional media consultants point out that they do not have to face the problems that arise due to ad fraud, Keegan Goudiss, a partner in Revolution Messaging, argues that digital advertising still proves to be necessary in today’s changing society in a recent article in Campaigns & Elections.

“While this is a weakness of digital [online ad fraud], it’s also a strength because with TV ads there is no way to tell if anyone is watching,” says Goudiss. “You are moving to a place where a campaign is only going to pay for guaranteed video views, guaranteed banner displays. Compare that to TV, where there can be no guarantee.”  

Revere Exchange gives campaigns the expertise they need to precisely target political audiences on a self-serve platform. Most importantly, Revolution Messaging’s digital advertising services  provides some of the strongest safeguard against fraud in the industry, ensuring maximum deliverability. We constantly and carefully update our safeguards to make sure their clients’ dollars are spent to reach human beings — not bots.

Revere Exchange is the only platform that works with all progressive data vendors to provide you with a reach no other vendor can provide. Clients are able to reach over 162 million registered voters, through the creation of custom target audiences using voter file and consumer data, our in-house SmartCookie matching technology, IP and mobile targeting. Unlike other firms, Revolution Messaging is the only political technology firm that is a member of the IAB (Interactive Advertising Bureau).

In our industry, there isn’t room or time for waste. Every dollar spent needs to assist in reaching another vital voter or activist. That is why Revolution Messaging makes it a point to combat ad fraud, and provide our clients with the best results possible.



Revere Client Representative

Revolution Messaging is hiring a Revere Suite Client Representative. Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world. We offer not just the technology, but also the guidance that comes from our decades of combined political and nonprofit experience.

Using Revolution Messaging’s own Revere technology platforms, the Representative will provide strategy for his or her clients in order to optimize performance.

Candidates must have a background in community, political or labor organizing. Candidates should be good writers, creative thinkers, passionate about progressive politics, self-starters and have the ability to work independently as well as part of a team. Candidates should have technical skills and basic understanding of web production, data tool sets, SEO, digital advertising, social media platforms and digital strategy. Spanish language skills are highly desirable.

Revolution Messaging works 24/7 for our clients, so our team is available for technical support on some nights and certain weekends. We also tend to keep longer hours during the campaign season.

Interested candidates should submit their resume and cover letter to jobs@revolutionmessaging.com.

About us:
Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a range of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.
Revolution Messaging is an Equal Opportunity Employer. It is Revolution Messaging’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

In addition to a competitive salary (commensurate with experience), employees of Revolution Messaging enjoy health insurance, two weeks of vacation, paid sick leave, and the opportunity to join relevant conferences and trainings.



Goodstein in TIME – Former Obama Tech Expert: Democrats Need a Competitive Primary

Revolution Messaging founder and former Obama for America External Online Director Scott Goodstein published the following article on TIME.com

Democrats risk falling behind Republicans on technology

For much of our nation’s history, there have been insiders who aimed to quash competition within political parties. Even today, far too many party elites seem to think uncontested primaries are better. However, competitive primaries force an evolution of organizing models and new technologies that benefits campaigns and the public. The lack of a vibrant primary in 2016 would put Democrats at risk of falling behind Republicans in bringing technology to bear on campaign strategy — and that would be a big loss for both Democrats and the country.

In 2007 and 2008, Barack Obama’s stiffest competition was Hillary Clinton. Competing against Clinton — a household name, a former first lady, and a well-respected senator — as a first-termer with a name like Barack Obama was truly daunting. When you have an uphill battle, you are going to get creative, and that’s what we did. As part of his early campaign team, we had to get a new and different set of voters to the polls. We needed to find younger voters who would be motivated by Obama’s message. And for the first time in a presidential primary, that meant using social media and sending messages directly to voters’ cell phones.

Back then, social media was seen as a fun new fad that kids were playing with — not as an organizing tool. Facebook had been open to non-college students for less than a year, and MySpace was in its prime. With each tool, we were able to target different voting blocks. We used Facebook mostly for reaching college-educated people, college students, and super-local groups. On MySpace we targeted young voters, military families (it was an easy way to communicate between military members overseas and family members back home), Silicon Valley techies, the entertainment industry, and women over 35.

Over the course of the primaries, having multiple digital teams experimenting with new techniques pushed each campaign to become better and evolve more quickly. And, quite frankly, we enjoyed the challenge.

In Iowa, we experimented to see if setting up a statewide MySpace page would return new volunteers. In Nevada, we built rapid-response interactive voice hotlines and text-messaging tools that reinvented the process for dealing with election violations. In South Carolina, we launched two-way text messages on canvasses to see how we could better tether canvassers to their local headquarters. On Super Tuesday, we created separate MySpace and Facebook groups to empower Obama supporters to self-organize, kept in touch with our hard-core base on Twitter, and used the social networking tool Eventful to send surrogates to rallies and build crowds quickly. In the late primaries, we tested new ways to engage young voters by combining offline advertising and point-of-purchase display advertising with text-messaging and toll-free hotlines that provided additional information.

By the time the general election arrived, we were wielding more powerful tools with a known return on investment. We even built our own social media site (MyBO) for supporters and volunteers. All of that work during the primaries put the party in a stronger position for the general election. It also enabled Democratic firms and private-sector partners at social media sites to build more and more robust tools in the years that followed to allow candidates to engage with voters and vice versa. These advancements put Democrats at a serious advantage over the competition — and none of these advances would have been realized if not for a hotly contested primary.

So what will we be missing if the Republicans have a debated primary and the Democrats don’t? Their candidates and campaigns will get better at giving a rehearsed stump speech and answering questions at debates and fish fries. But the lost opportunities would go far beyond that.

There is no question that Republicans are catching up when it comes to putting technology to work on the campaign trail — a competitive Democratic primary would allow us to stay out in front. We can pressure-test the new advances in ad-technology and mobile marketing by experimenting in each state primary with real deadlines and real results. Can hyper-geo-fencing different messages affect turnout on an election day? Can Democratic campaigns better divide their resources between direct-mail universes, walkable precincts and geo-fenced ads in gated-communities that can’t be canvassed? Can connected TV be integrated in a campaign’s field and in fundraising efforts?

While the political results of a candidate who isn’t battle-tested are well known, the lasting effects from failing to evolve our political technology could not only put us at a disadvantage in 2016, but also put Democrats behind for years to come.



Revolution Messaging Wins Six Pollie Awards

Progressive Firm Honored for Digital Advertising, Email Fundraising, Websites, Logos and More

WASHINGTON, DC – Revolution Messaging is proud to announce that it has been awarded six coveted Pollie Awards from the American Association of Political Consultants (AAPC), the industry’s highest honor bestowed upon political consultants at the national and international level. Revolution Messaging, a full-service digital firm, was recognized for its creative, website development, advertising and innovation during the 2014 political season.

The winning campaigns included:

2015 Gold Best Website (Downballot Statewide)
Maryland State Education Association’s MDAppleBallot.com

2015 Silver Best Use of Email Fundraising
Americans for Responsible Solutions PAC

2015 Silver Best Mass Transit/Bus Sign
National People’s Action’s Preyday Lenders

2015 Silver Best Internet Advertising for U.S. Senate – Democrat
Americans for Responsible Solutions for Senator Jeanne Shaheen
In conjunction with The Campaign Group, Inc.

2015 Bronze Best Logo
National People’s Action’s Preyday Lenders

2015 Bronze Most Original/Innovative Collateral Material
UltraViolet Board of Tourism

With over 2,400 entries, this year’s contest was the largest in AAPC history.

“It’s an honor to be recognized by the AAPC for our work in 2014,” Revolution Messaging’s Scott Goodstein said. “In a challenging midterm election year for Democrats, we were proud to help progressive candidates and issue campaigns break through and compete in a mobile world.

“It is particularly rewarding for our team to be honored for such wide ranging services as hyper-targeted advertising, logo development, websites and beyond,” added Goodstein. “Stay tuned for more cutting edge digital campaigning in the year ahead. ”

The AAPC announced this year’s winners at the 2015 Annual Pollie Awards & Conference on March 19 in New Orleans, LA. The Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers selects AAPC award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.”

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. Founded in 2009 and led by key members of the 2008 Obama campaign, the firm is a leader in cutting-edge progressive strategies for a mobile world. Follow us @revmsg.

PRESS CONTACT: Moira Mack Muntz, 703-416-9188, Moira.K.Muntz@gmail.com

 

Revolution Messaging

www.revolutionmessaging.com/

***



Filmmaker

The Job:
Filmmaker at Revolution Messaging

You:
Hard working, highly motivated and fascinated by the intersection of art and politics. You don’t mind campaign hours and are seeking the opportunity to work with leaders in the lefty community to use movies to punish your enemies and reward your friends. You want to work for a place that has clients you can be excited about and are proud to work for.

You will be shooting and editing movies (production and post production in equal measure) alongside our creative director, Arun Chaudhary, first white house videographer to the Obama administration, and political media pioneer.

The job is based in sunny Washington, DC.

Responsibilities:
As a full-time filmmaker at Revolution Messaging, you will travel extensively, shooting documentary and scripted material, interviews and direct to cameras. As the primary shooter on a project you would also be expected to be the primary editor; our thinking being that this auteur model makes for the most thought provoking and personal work in a medium that can often be anonymous and stale.

Required Qualifications:
-Portfolio of video work showing excellent production and post-production skills
-Ability to multi-task in a fast paced environment (this includes juggling multiple projects at once)
-Tight deadlines
-Extensive knowledge of Premiere and After Effects.

How to Apply / Contact
Interested candidates should submit their application to jobs@revolutionmessaging.com.



Revolution Messaging Attends RampUp 2015

By Jimmy Kaduboski

Last month, Revolution Messaging staff joined 1,500 marketing experts at RampUp, LiveRamp’s annual conference in Santa Clara, CA. LiveRamp is leading the way in connecting marketers with the tools needed for improved online targeting and engagement, and RampUp provided attendees with the chance to discuss data, digital marketing and their intersection.

Our own Eden Joyner, Vice President of Media Strategy, participated in a panel titled “What Digital Marketers Can Learn from Political Campaigns.” Eden was joined by other top political consultants to discuss best digital practices, and how campaigns will use digital strategy in future elections.

Eden highlighted how Revolution Messaging’s self-serve digital platform, Revere Exchange, allows even smaller campaigns to have access to modern, targeted advertising technologies. In the past, smaller campaigns would have been locked out of the newest innovations.

When asked about how to decide between advertising on mobile platforms instead of desktop interfaces, Eden emphasized that “you should use as many devices as possible, I don’t think there is a limit on one you should do or one you shouldn’t do. We believe in cross-screen advertising.”

Looking toward 2016, Eden told the audience that she expects to see a lot of investment in dynamic pre-roll advertising “that delivers very specific messaging to very small groups.” While television advertisements have a longer opportunity to deliver a message, Eden stressed that digital advertisements, like pre-roll advertisements, have only a few seconds to capture a voter’s attention, so future campaigns must make that adjustment.

Other sessions at RampUp discussed the importance of measuring and ensuring attribution; making sure that digital advertisements are leading towards action. At Revolution Messaging, this ultimately means ensuring that advertisements are getting out the vote on Election Day.



Mobile Strategies Intern

You: Hard-working, highly motivated, and excited by digital media and politics. You’re seeking the opportunity to work with leaders in the progressive community, using tools that help innovate on-the-ground organizing and messaging. You’re a creative thinker and have a passion for lefty political issues and causes. You want to work for a place that has clients you can be excited about and are proud to work for. You are a self-starter who can work independently as well as part of a team.

Preferred but not essential: Being able to quickly adapt to new technologies and working with programming and data tool sets. A background in community, political or labor organizing is also helpful.

The gig: You will work directly with Revolution Messaging staff to assist clients in shaping, maintaining and evolving their political presence in a digital technology market. Interns will get direct, hands-on experience with the digital tools that are vital in the campaigns of today and tomorrow, and will learn how to effectively organize online in a fast paced political environment.

Typical projects include: maintenance of mobile messaging platforms, brainstorming digital strategy with our client services team, assisting in preparation of client case studies and memos, as well as other duties as assigned. Interns will be cross-trained in multiple areas and will have the chance to work on a variety of fun and exciting digital projects.

This internship is paid $10 an hour, to a maximum of 29 hours a week. Hours are flexible and you can wear jeans to work.

We accept applications on a rolling deadline! Please send a cover letter and resume to jobs@revolutionmessaging.com.



Executive Administrative Assistant

We are an exciting start-up political technology company that is seeking an Executive Administrative Assistant. The position will interface with all senior members of leadership, office manager, team leaders, as well as directly client facing. As the Executive Administrative Assistant, you will learn about our clients and the technology Revolution Messaging offers, assisting with sales, presentations, proposals, scheduling and travel. As part of the position, you will be responsible for problem solving, organizing and preparing talking points.

As the role evolves you will be given more and more client work, as well as more access to confidential information pertaining to different clients and staff issues. Revolution Messaging specializes in rapid response and crisis communications, and you will be responsible for checking emails and being on-call or having someone on-call when you are not available. Pay is competitive, hours are long and work is rewarding.

About Us
Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

Revolution Messaging is an Equal Opportunity Employer. It is Revolution Messaging’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

In addition to a competitive salary (commensurate with experience), employees of Revolution Messaging enjoy health insurance, two weeks of vacation, paid sick leave, and the opportunity to join relevant conferences and trainings.

How to Apply / Contact
Interested candidates should submit their resume and cover letter to jobs@revolutionmessaging.com.



Revere Mobile Rapid(er) Response

Our team is always looking for ways to make your rapid response campaigns easier and more effective.

We are excited to announce a new, streamlined mobile broadcast process, putting the most important functions front and center. The functionality you love is still there, just out of the way when you’re rushing to get the word out the door. Now sending text messages is as easy as creating a Tweet or Facebook post:

Mobile Broadcaster1

 

But, as simple as that is, you still have access to the full feature set:

Filter based on metadata:
Mobile Broadcaster2

Send interactive mobile flows:
Mobile Broadcaster3

Schedule messages for the future:
Mobile Broadcaster4

Personalize messages with Dynamic Insertion:
Mobile Broadcaster5

And segment messages for full A/B functionality:
Mobile Broadcaster6

If you already have a Revere Mobile account, you’ll be seeing the new broadcaster soon. If you don’t, call 866.858.8226 to schedule a demo.