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Digital Advertising Associate – Campaigns

Revolution Messaging is hiring a full-time Digital Advertising Associate* to join our Campaigns team in Washington, D.C. That means you’ll be working with our Director of Digital Advertising for Campaigns in a rapid response environment utilizing the latest paid marketing tactics and strategies for several of our amazing clients.You will be part of an experienced team focused on mobilizing supporters on behalf of candidates and issue advocacy organizations And the best part is that you will be working for some of the most progressive candidates and organizations in the country and on some of the most important and competitive races during this election.

Responsibilities for the position include:

  • Assisting with basic day-to-day account management duties, including coordinating with client leads on paid media questions and requests
  • Send digital media plans and other needed supporting documents to client lead/client
  • Coordinate across departments for timely execution of media plans, including coordinating ad design creative execution with Revolution Messaging’s graphic design team.
  • Work with the Director to manage media and traffick all buys, including allocating budgets between channels and platforms, selecting the best vendors for client goals, and providing rationale for the approach chosen.
  • Provide maintenance support for active accounts, including daily list exclusions for acquisition and direct response campaigns.
  • Analyze and evaluate reports and results, translate data for clients, and use data collected to plan for course correction or continuation of media programs.

Digital Advertising Associate at Revolution Messaging should:

  • Have 1-2 years experience with social media marketing on Facebook/Instagram and Twitter, paid media planning experience preferred.
  • Have knowledge of Google Adwords and what it takes to craft a successful Search campaign
  • Be a clear communicator who is not afraid of data, numbers and measurement
  • Be proficient with Microsoft Office Suite and Google Docs/Sheets
  • Be familiar with CRMs like Blue State Digital, and more
  • Have an interest in progressive politics
  • Be comfortable with meeting tight deadlines to aid the campaigns staff and our clients. Rapid-response campaigns are our bread and butter, which means late night calls and the occasional weekend work, especially heading into the general election.

Not required, but highly preferred: knowledge of Facebook Business Manager.

About us: Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

The details: Revolution Messaging is an Equal Opportunity Employer. It is Revolution Messaging’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

In addition to a competitive salary (commensurate with experience), employees of Revolution Messaging enjoy health insurance, two weeks of vacation, paid sick leave and opportunities for professional growth.



The Need for Speed

By Jonathan Barnes

When Andy Murray won Wimbledon and posted a picture of himself in an ice bath, Google searches for ‘Murray ice bath’ spiked over 2,000%. Many of us have seen statistics like these and this is just one example from the 55,000 Google search queries every second. That’s a whole load of potential supporters out there.

These spikes happen all the time and on a variety of subjects. They don’t last long – the spike for Murray’s frigid ablutions was only about half an hour – so we must be ready to immediately take advantage of them. Search ads provide a great way of doing this, as people looking for more information turn to Google first.

Politics offers numerous events that cause spikes in searches: debates, conventions, VP nominations, endorsements, gaffes, scandal, topical issues, viral news stories etc. Some of these are appropriate for ads, while others are not. Exactly what constitutes a good advertising opportunity varies from campaign to campaign, but when you are able to take advantage of a viral moment, you should.

Preparation is important, as it is for any rapid response work, but flexibility and speed are too. For debates, it is smart to be ready with issues that are likely to come up so when they do, all that’s left is to turn the ads on. However, debates are not entirely predictable.

If a candidate unexpectedly mentions, for example, Henry Kissinger, people are going to turn to the place we nearly all turn to find out who somebody is: Google. Being able to quickly create a landing page and ads around your candidate’s position on Henry Kissinger means that you can collect emails or reinforce the message, shaping the narrative immediately. Similar experiences can be created for people searching for information about a candidate your organization is endorsing or people who have heard about a new report your organization has released.

Rapid response used to happen in hours as press releases got drafted, approved and sent out. Today, fallout happens in minutes and seconds on the internet. Google search ads give you a chance to put your message in front of supporters’ eyes instantaneously. Don’t miss that chance.

Jonathan Barnes is an Advertising Operations Associate. He is Google AdWords Certified. He knows a thing or two about the need for speed.



Revere Exchange: Bringing Bernie’s Success to Campaigns Everywhere

Targeted digital advertising was one of the most important strategies that allowed the Bernie Sanders campaign to succeed despite launching at a significant disadvantage when it came to name recognition, list-building and a fundraising network, but the long-term effects of the political revolution can only be realized by empowering progressive candidates up and down the ballot.

National and statewide races are important, but progressives also need to be competitive in state legislative and municipal elections too. Revere Exchange makes digital targeting available to every progressive campaign, no matter how small.

With this in mind, we released an updated version of the Revere Exchange platform to make targeted advertising more accessible to campaigns of all sizes.

Rapid Response

Revere Exchange allows you to upload your audience early to be prepared for peak opportunities when you have little time to capitalize on an issue in the news.

Easy-to-use Interface

The platform is built for the user whether you are a newbie to ad placement or a seasoned professional. Upload your list, select your goals, choose your audience and share your creative with the click of a button.

Custom Matching Using Next-Generation Smart Cookies

You’ve got a database. We’ve got a place for it. Upload any list, whether a custom voter file or your membership list. As long as it’s got an email, cell phone and/or physical address, we can match it.

Use your own creative

Save time and money by using your own creative. Upload your creative assets directly into Revere Exchange for quick placement.

First launched in 2014, Revere Exchange was the political ad market’s first self-serve tool. Now, we’re taking it to the next level. Campaigns work hard to build their supporter lists and need to control their own data. With that in mind, Revere Exchange allows campaigns to upload their existing lists into the platform and select the goal. There is no minimum spend to match your lists.

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Revere Exchange also uses Smart Cookie™ targeting and Device IDs to rematch lists more frequently ensuring that cookies deleted from users’ browsers are no longer in play. This keeps campaigns hitting their goals and prevents costly fraud.

We turn your list into a powerful rapid response tool, quickly delivering display ads, social and video, as well as native ads, which are seamlessly integrated into any platform from Facebook to local news sites.

From fundraising and list building to turning out voters at events or at the polls, native ads were among the most effective tools for the Sanders campaign and are crucial to down-ballot campaigns as well. Smart Cookie™ targeting and Device IDs ensure that more people will see them on the devices they use most whether desktops, phones or iPads.

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The technology that delivered Bernie Sanders’s message to millions played a critical role in building a political revolution. Whether you’re running a campaign for city council or U.S. Congress, Revere Exchange can help you start one too.



Now Hiring: Digital Advertising Account Manager

Revolution Messaging, a full-service digital agency for progressive causes, is looking for our next rock star to join the Digital Advertising Account Management team!

About the position: As an Account Manager, you’ll be part of a fun, hard-working team working in one of the most creative and impactful digital firm in progressive politics.

You’ll advise an array of multiple clients on digital advertising, creating effective and impactful campaigns that match up with our clients’ needs and budgets. You’ll conceptualize and manage the production of the ad creative and copy for placement across thousands of exchanges and networks, liaising with our ad operations team to gather data for reports. You’ll also work with vendors to provide clients with the most effective advertising options, and build client relationships with potential accounts. You’ll have opportunities to grow your skillsets and stretch your leadership muscles.

About you (the “must haves”): You’re a clear, concise, but also engaging writer. You’re highly organized and have great attention to detail. You consider yourself a people-person. You’re a quick learner and a creative thinker.

Preferred but not essential: You have experience with digital advertising or social media platforms, or you have public relations experience. You’re a natural leader, but you also like the opportunity to learn and grow. You are passionate about politics and progressive causes – but you also have a strong opinion in the #TeamDog v. #TeamCat debate.

About us: Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

The details: Revolution Messaging is an Equal Opportunity Employer. It is Revolution Messaging’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

In addition to a competitive salary (commensurate with experience), employees of Revolution Messaging enjoy health insurance, two weeks of vacation, paid sick leave and opportunities for professional growth.



Advertising Account Management Intern

Revolution Messaging, a full-service digital agency for progressive causes, is looking for our next rock star to join the Digital Advertising Account Management team!

About the position:  Go on Snapchat just to see that day’s sponsored filters and lenses? Enjoy writing things in less than 140 characters? Then come join our team!

You’ll work directly with the Revolution Messaging staff to create and launch award-winning digital advertising campaigns. You will learn about the components that make a successful ad campaign, the platforms they are launched on, as well as how to set up the ads themselves.

Interns will get direct, hands-on experience with the digital tools that are vital in the campaigns of today and tomorrow, and will learn how to create effective digital advertising campaigns.

About you (the “must haves”): You’re hard-working, willing to learn, and have great attention to detail.*

Preferred but not essential: You’re excited by digital media and politics. You’re seeking the opportunity to work with leaders in the progressive community, using tools that help educate audiences and fundraise for causes. You have a passion for lefty political issues and causes. You are a self-starter who takes initiative and can work independently as well as part of a team. You might even have some experience with or knowledge of platforms such as AdWords and Facebook Ads Manager.

About us: Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

The details: This is a paid internship, and the hours are flexible. If you think this sounds like a great learning experience, please send a cover letter explaining your qualifications and highlighting why you would be a great fit for the Advertising Intern position, along with a one-page resume to jobs@revolutionmessaging.com.

*Be sure to tell us when you apply if you’re #TeamDog or #TeamCat!



The Art of Progressive Politics

By Rob Swanger

The graphic design room occupies a mellow corner of the Revolution Messaging offices, nestled between advertising and the “West Wing.” Its fluorescent lights are invariably left off, allowing for natural light. An entire wall is used as a dry-erase board where election dates and ad schedules are interspersed with unintentionally ironic quotes by Kardashians and Justin Bieber.

Inside, Maddie Valley, Camilo Caffi, Taramarie Mitravich, André Bransford and Annika Lurio are discussing fonts.

“Papyrus is shit. So are Myriad and Curlz.”

“…and sort of racist? It’s like the default ‘look how exotic this book/movie/person is’ and just the laziest possible choice.”

“Gotham is great. No one can argue that.” Everyone glances at the Obama posters on the wall.

Maybe you haven’t met the Revolution Messaging design team, but if you’ve seen a banner ad for Congresswoman Tulsi Gabbard or MoveOn.org, or a Facebook infographic from UltraViolet or Melinda Gates, the chances are you’ve seen their work.

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Aesthetics may be the first thing you notice when you encounter a graphic on your newsfeed, but if it’s effective, the design should be secondary to the subject matter. “Style is a starting point, but it shouldn’t take away from content and the presentation,” says Camilo, lead designer for the Bernie Sanders campaign. “A candidate knows who he or she is. We’re not looking for ways to reinvent the wheel, just ways to decorate it.”

graphic design

André puts a lot of emphasis on honoring the existing brand. He’s done work for established organizations like MoveOn and ACLU who already have a good sense of what their image is. “For me, it’s research first. A lot of times that means developing what’s already there.”

graphic design

Maddie has a similar relationship with many of her clients. “I look at it as learning a new language, then working with the native speakers to develop a new dialect,” she says, “What I’m thinking about is the translation, and to do that I have to understand the issues completely.”

graphic design

Still, part of the job is keeping the fresh content coming. André achieves this by keeping an eye out for subtle opportunities. “As I’m going through the stuff MoveOn or ACLU has done in the past, I’m mostly looking at things like colors and fonts,” he explains, “I want to find small ways to push them in a slightly new direction.”

While most of the office is punctuated by conference calls and furious keyboard-pounding, the only sound in the design room is the soft clicking and scraping of computer mice. That’s the sound of getting the details right.

On the other hand, organizations also come to Rev to develop their brand. Last January, we began working with a non-profit organization dedicated to women’s health and wellness. One of the organization’s primary goals was to expand its audience and build brand awareness through emails and social media.

Annika’s role is to establish a visual identity including infographics, and other sharables, as well as additional materials intended for potential donors. “A lot of the stuff they were doing was dark. Heart disease kills a lot a women and their messaging emphasized that as way to foster awareness.” This angle was effective for older viewers, but to expand to a younger audience, Annika supplemented this approach with lighter, more prevention-based messaging. “Younger people don’t like to think about death” she says, “They’re more interested in a solution-based message.”

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The result was two-fold. Like André, she looked first to the simple things. “Most health organizations use a bolder red, but their brand is distinguished by a pink version. The overall style was very intense. We tried to move away from the fear-factor in favor of a lighter strategy.”

The second aspect was the imagery. Past images were dimly-lit, black-and-white photos. Annika pushed to replace these with color images of fresh fruit and women exercising. “We tried brighter images. Lots of color and lots of activity, even a smiling cartoon heart.” The social media stats told the tale: after a few months, the organization continues to see improvements in demographic diversity.

Of course, branding doesn’t do much good if a graphic isn’t meaningful.

A good banner ad doesn’t have to be comprehensive. It just has to hit people hard and fast. The goal is always to convey a message quickly.  Maddie differentiates the approach of a long-form article to a graphic. “People spend more time with print media. With a banner ad, you get the bare minimum of their attention.” For this reason, the goal of Revolution Messaging’s graphics is to strike an emotional chord that works like a reflex rather than an intellectual process. The effect is immediate.

All effective ads stimulate people’s most basic needs, desires and emotional triggers. Corporate advertisers have known and incorporated this into their messaging for years, and in fact, this may be the one thing progressive activists have in common with them. The difference is that rather than exploiting emotion, progressive graphics allow the emotional reality of injustice to speak for itself.

Of course, emotionally charged content designed to deeply affect the viewer affects the designers the same way, but unlike the viewers, designers have to stare at painful images for hours on end.

Progressive designers are special in that they’re driven by a sense of duty, and willingness to confront difficult images. All progressives react with anger and sadness to injustice. Taramarie is no different. “Some days I find myself crying from watching videos of young black men and women being killed, seeing mass shootings and terrorist attacks, or seeing innocent people on death row. Creating a graphic is very draining. I’m immersed in it all day. I don’t become immune to it.”

graphic design

For her, this challenge is more than empty sacrifice. It’s essential to her process. “I am able to put a lot of concentration and effort behind this work since not only do I want to create eye catching designs, I want to be a part of the effort in stopping the injustice…If I didn’t care, it would affect the work. There wouldn’t be any passion and I would be bored, which translates to boring work.”

For Maddie, the experience is similar. As lead designer for UltraViolet, an organization that deals with domestic violence, rape, restriction of abortion rights and other threats to women, she sees it as an advantage to be part of the target audience, but she has to be mindful of inherent bias. “Ideally, the work should be objective. You shouldn’t appear. Your opinion shouldn’t be there…just what the message is. We’re fortunate that our own views usually line up with our clients’—that makes it less about overcoming bias and more about managing it.”

Graphic Design

While designers and clients often agree on the target issues, they don’t always agree on the best way to present them. Professionalism demands submitting work that meets the client’s needs—that isn’t always in line with what a designer likes. You have to get used to rejection.  “One of the biggest learning curves is not getting attached to things,” says Maddie. This is where building a comfortable relationship with a client comes into play. There’s always more interplay and more discussion about what works and what doesn’t.

From protest songs to anarchist iconography, art and progressive politics have always gone hand in hand. Camilo attributes this to the emotional power they share. “What are progressive causes?” he posits, “People feeling a certain way about other people who are suffering and wanting to do something about it.” That’s the reason Revolution Messaging designers lend their talent to politics, but they aren’t alone: if moved to act everyone has a different method of expression. Some people make art, but others cast votes, make donations, organize in their communities or even run for office. “Our goal is to get people off their couches and involved,” Camilo says. It’s no coincidence that you could imagine an organizer saying the same thing. Progressive action is inspired by compassion and the common desire to improve the circumstances of others. Art is what creates the common desire.



Digital Strategies Intern – Fall 2016

About the position: You will work directly with the Revolution Messaging staff to assist clients in shaping, maintaining and evolving their political presence in a digital technology market.

You will master the Revere Suite, Revolution Messaging’s client facing applications. Revere includes online and mobile advertising, SMS, MMS, and legislative calling. As a digital strategies intern, you will also assist in developing content for email and social media campaigns as well as client case studies and memos.

Interns will get direct, hands-on experience with the digital tools that are vital in the campaigns of today and tomorrow, and will learn how to effectively organize online in a fast paced political environment.

About you: Hard-working, highly motivated, and excited by digital media and politics. You’re seeking the opportunity to work with leaders in the progressive community, using tools that help innovate on-the-ground organizing and messaging. You’re a creative thinker and have a passion for lefty political issues and causes. You want to work for a place that has clients you can be excited about and are proud to work for. You are a self-starter who takes initiative and can work independently as well as part of a team.

Preferred but not essential: Being able to quickly adapt to new technologies and working with programming and data tool sets. A background in community, political or labor organizing is also helpful.

About us: Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

The details: This internship is paid $10.50 an hour (it goes up to $11.50 on July 1st), to a maximum of 29 hours a week. Hours are flexible, you can wear jeans to work, and sometimes there will be free food.

If you think this sounds like a great learning experience, please send a cover letter explaining your qualifications and highlighting why you would be a great fit for the Digital Strategies Intern position, along with a one-page resume to jobs@revolutionmessaging.com.



Virtuality Reality, 360 Video and What They Mean for Activism

By Rob Swanger

This Spring, the New York Times shipped 1.2 million Google Cardboard units to their subscribers along with instructions to download an app to view a short documentary presented with immersive virtual reality video. It was their goal to introduce the possibilities of VR as a new way to tell to a story. The app turned out to be the publication’s most popular to date.

“Virtual reality” and “3-D” have been around for decades, but have existed largely as a gimmick to sell toys and movie tickets. Now, VR is growing up. Products like Google Cardboard are leading the world into a new frontier of entertainment and engagement.

Facebook recently acquired virtual reality company Oculus for $2 billion and partnered with Samsung to release the GearVR, a headset designed to display VR images and audio. Google already introduced a 360 Video channel on YouTube, and this fall the tech giant will launch its new VR platform, Daydream, and is already retooling popular apps like Maps and Play for VR.

Device manufacturers are scrambling to accommodate Google’s VR apps on their upcoming models. Limited-permissions versions of the SDK VR API (which will power Daydream) are already available for developers eager to build the first blockbuster VR app.

Social media platforms, strategists and advertisers have taken notice, too. They are already looking for ways that VR can help sell products, services and messages. Facebook began introducing 3D video ads last November and Snapchat acquired an app that will allow VR and 360 video capabilities.

Our advantage as progressives is our ability use storytelling to our advantage. Narratives presenting real-life problems and human examples of injustice create a sense of empathy and compassion that drives people to action. As we work to tell these stories, existing technology allows us to create media that would have been unimaginable a decade ago. However, despite the sharpness, intricacy and clarity we’re able to produce, we’re still limited by a rigid divide between the user and the narrative we’re trying to convey.

VR may be a way to reach a broader audience on a far deeper level, allowing people to see the world through new eyes or identify with a story that is all too familiar. A VR experience could depict a day in the life of a single-mother, the user surrounded by the commotion of a high-stress, low-wage service job or rushing home to prepare dinner for her children.

Or maybe VR is a way for white, male allies to experience the fear of an African American trying to survive a traffic stop, or a woman walking down a city street through a gauntlet of stares, catcalls and lewd propositions. Perhaps we could even better understand the world through the eyes of a Trump supporter!

While all these things are possible through existing mediums, a heightened simulation offers a powerful experience that is more likely to stay with the user even after the video ends. The saliency of the VR experience may convert to more shares, sign-ups and donations, but the impact on memory also suggests more repeat views and improved retargeting.

The jury on VR is still out, but the fact that some of the biggest players in tech are investing so many resources seems fortuitous, and certainly has us thinking of new ways to share the message of progress.



MSEA Digital Endorsement Hub Returns for 2016

Downballot website helped to elect 71% of endorsed candidates in 2014

 

By Rob Swanger

In March, Revolution Messaging and the Maryland State Education Association (MSEA) announced the re-launch of MDAppleBallot.com, a digital candidate endorsement hub, updated and rebranded for the 2016 election cycle.

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Since its first iteration, MDAppleBallot.com has been a special project. It illustrates that while we take pride in innovation, we also believe in sticking with what works. Sometimes that means improving an outdated method rather than replacing it.

Traditionally, MSEA distributed paper ballots to promote education-friendly candidates. The apple ballots were popular with MSEA members, but for the 2014 election cycle, the group wanted a modernized and more strategic endorsement campaign. Our solution was to replace ink and paper with an interactive website. The result was the award-winning MDAppleBallot.com.

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The 2014 project demanded a unique blend of design, development and data management. The website featured a zip code lookup for individuals to discover educator-endorsed candidates in their area and a sign up to receive reminders closer to Election Day or to volunteer.

We developed a full campaign strategy to promote the website, including a media plan and creative for online display, video and mobile. The advertising message urged members to vote for local political candidates who would support the association’s goals.

The site also became the central landing page for videos, ads, direct mail and SMS communications. Thirty-three percent of visitors retrieved their apple ballot, and unique source codes were given to county education associations to track traffic. Digital ads targeted likely supporters of key candidates and saw an excellent clickthrough rate of 1.27 percent in more than 18 different races.

MDAppleBallot.com contributed to the success of MSEA-endorsed candidates, driving votes despite a wave Democratic defeats all over the country. Eighty-six percent of MSEA-endorsed candidates won in the June primary, and 71 percent of endorsed candidates won in the November 2014 election.

With threats to public education stronger than ever, we’re looking forward to seeing MDAppleBallot.com in action for 2016.

Ask us about how digital endorsement technology can help drive votes for your downballot races.



Not Using Snapchat? You Should Be.

By Loren Merchan

I first attempted to use Snapchat in December of 2014 as a way to bond with my 20-year-old brother. I was 25 at the time and by no means considered myself too old or technologically challenged to use this new app. I was wrong. Snapchat was confusing, unintuitive, and just not something I needed with SO MANY other social media platforms out there. I quickly deleted it, but a year later, it was the main form of communication for many of my friends and co-workers. I had no choice but to adapt.

By December of 2015 I was using it daily, and now Snapchat is my go-to way to communicate with friends. It’s the platform I WANT to check and update–no prompting needed–and it’s the first (often only) place I share photos and videos. Twitter, Instagram, and Facebook have become afterthoughts.

And I’m not alone. Snapchat recently surpassed Twitter in active daily users. Over just five months, its daily users grew from 110 million to 150 million (an increase of about 35%). Snapchat users also spend more time in the app than Instagram and Facebook’s other premiere apps (WhatsApp and Messenger)–on average 25-30 minutes–which means more time for them to engage with advertising.

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Meanwhile, Facebook has tried everything to keep up. After trying to buy the company for $3 billion they began retooling their own video apps and recently purchased MSQRD to incorporate Snapchat-esque filters. Despite these changes, the platform has surpassed Facebook in daily video views. While Facebook boasts a respectable eight billion daily video views, Snapchat reports over ten billion video views per day, up 400% since 2015.

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Snapchat’s growth in the video space presents a huge opportunity for advertisers to take advantage of the platform’s more traditional video ads in addition to sponsored filters and lenses.

500,000 to 1,000,000 impressions per day speak for themselves, but what makes Snapchat unique is an empowered user experience.

A viewer chooses to engage either by pressing to view someone else’s photo/video or by interacting with a sponsored filter. This adds an incredible value to every view and use. Your brand is much more likely to stick with someone who voluntarily engages with it for several seconds rather than simply seeing an ad on the side of their screen. Additionally, Snapchat photos and videos that use sponsored filters are often shared on other social media platforms adding cross-platform appeal.

Snapchat has graduated to a wider user base where new users quickly become regular and uniquely engaged users, providing a valuable opportunity to reach a large and captive audience.

Whether we like it or not, Snapchat is here to stay, so join the party.