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Revere Mobile Rapid(er) Response

Our team is always looking for ways to make your rapid response campaigns easier and more effective.

We are excited to announce a new, streamlined mobile broadcast process, putting the most important functions front and center. The functionality you love is still there, just out of the way when you’re rushing to get the word out the door. Now sending text messages is as easy as creating a Tweet or Facebook post:

Mobile Broadcaster1

 

But, as simple as that is, you still have access to the full feature set:

Filter based on metadata:
Mobile Broadcaster2

Send interactive mobile flows:
Mobile Broadcaster3

Schedule messages for the future:
Mobile Broadcaster4

Personalize messages with Dynamic Insertion:
Mobile Broadcaster5

And segment messages for full A/B functionality:
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If you already have a Revere Mobile account, you’ll be seeing the new broadcaster soon. If you don’t, call 866.858.8226 to schedule a demo.



2015 Predictions and 2014 Favorites

Last year, Revolution Messaging Partner and resident soothsayer, Arun Chaudhary, followed up on his amazing prediction for 2013 (Bill de Blasio would be elected Mayor of NYC), with another prescient prognostication that “Ukranian opposition leader Yulia Tymoshenko will be freed in 2014.”

Unfortunately, not all the forecasts were quite as flawless (looking at you, Sam Lozier): “Wisconsin, Ohio and Florida will elect new Democratic Governors.” But one thing is for sure; the conjecture coming from the crystal ball this year has something for everyone.

Take a look at Revolution Messaging’s 2015 Predictions and 2014 Favorites at http://2015.revolutionmessaging.com/

When you’re done, share your predictions and favorites for the year ahead on our Facebook page at https://www.facebook.com/revmsg

Predictions



Revolution Messaging Named Finalist for 2015 Reed Awards

Campaigns & Elections Magazine has recognized Revolution Messaging as a finalist in four categories for the 2015 Reed Awards. The winners will be announced January 23 in Las Vegas, Nevada – and we are honored to make the finalist list for these entries:

Best Web Video for Mayoral Candidate
“Don’t Be a Puppet”
Client: David Catania for Mayor
2014 was the year of the puppet. This video sought to paint Muriel Bowser as a political machine and highlight the danger of being an uninformed voter. “Don’t Be a Puppet” initiated a competitive election, and Bowser even attacked the puppets during debates.

Best Website for Independent Expenditure Campaign
MDAppleBallot.com
Client: Maryland State Education Association
Maryland State Education Association’s Apple Ballot campaign revealed the power of digital in downballot races. We worked with MSEA to bring educator endorsements to the web, complete with responsive design, branding, zip code lookup and SMS Election Day reminders. 86% of MSEA-endorsed candidates won in the June primary and 71% of endorsed candidates won in the November election. On a bad night for Democrats, MDAppleBallot.com helped with driving votes in key down-ballot elections.

MSEA_AppleBallot

Best Website for Issue Advocacy or Public Affairs Campaign
KnowYourCharter.com
Client: Ohio Education Association
KnowYourCharter.com provides data analysis from the Ohio Department of Education in an effort to transparently compare public schools and publicly funded charter schools. In addition to responsive design, branding and analysis, Revolution provided an open-sourced library of scripts that parse, compile and prepare data for SQL import that can be viewed on GitHub for added credibility. The site has been so successful that the conservative Republican governor has spoken out about charter school reform to major state media outlets.

KYC_Screenshot

Best Online Fundraising Program
Americans for Responsible Solutions PAC
Client: Americans for Responsible Solutions
When most people think of SuperPACs and Citizens United, the first thing that comes to mind is a small number of people and corporations donating large amounts of money to influence elections. Americans for Responsible Solutions PAC turned that notion on it’s head in 2014, engaging thousands and gaining an average contribution of less than $50.

ARS_Movement

In 2014, Revolution Messaging won five Reed Awards, including Best Website: Independent Expenditure, Public Affairs Advocacy or Ballot Initiative, Best Use of Viral Marketing, Best Villain, Toughest Television Advertisement and Best Use of Social Media Engagement.



10 New Year’s Resolutions for Democratic Consultants

Scott Goodstein shared ten resolutions with Campaigns & Elections magazine. Be sure to check it out as you plan your year ahead.

10 new year’s resolutions for Democratic consultants

It’s soul searching time for Democratic campaign consultants. There are a multitude of lessons to be learned from the past year — lessons that can help us further our dream of social justice, of equality and, sure, of making a few dollars, too.

It’s time for the consultant class to stop using the same tired, old playbook while expecting different outcomes. It’s time for folks to stop pontificating about change and actually start looking inward. To help get next year’s self-improvement started, here’s a list of 10 resolutions.

See more at:

http://campaignsandelections.com/campaign-insider/2377/10-new-year-s-resolutions-for-democratic-consultants



Goodstein tells The Hill: It’s Time to Change the Playbook

The Hill  |  11/13/14

It’s Time for Progressives to Change The Playbook
By Scott Goodstein

As I watched the predictable post Election Day finger pointing the past few days, it seemed clear we need a new playbook all together. We need a playbook that reflects that the world has changed – with new data, technology, demographics and laws.

For too many cycles, the same players have been running the same tired plays over and over and over again. But just because it worked in the 90’s doesn’t mean it’s the right playbook today.  If they can’t scrap the old plays, then it may be time for a few of these coaches to be retired.

Here is how we can change the game up —

Old Playbook: Chapter 1 –  “Political Deja Vu – History Repeats itself”  

New playbook: Anything Can Happen

The longer you play in politics the more likely you are to draw comparisons to challenges you saw in the past. The problem is – the best way to tackle these challenges has changed.  If a candidate is down by 10 points, just putting up a negative TV ad is not going to “move the needle.” The game has changed.

Today’s politics is not a simple boxing match watching two candidates fight for public opinion. It is no longer one on one, hand-to hand combat in the isolation of a political boxing ring.  With new weapons and new players entering the mix every day, the post Citizens United campaign is more like something out of a WWE cage match pay-per-view special… where no ring is needed and dozens of other characters and weapons can be easily introduced at any point. The number of outside groups looking to influence the outcome of the election has quadrupled and the cost for entry has greatly decreased. Which brings us to the next chapter that we need to toss out.

Old Playbook: Chapter Two – “Only a small group of experts can truly play national politics”

New Playbook: Anyone Can Be a Player

The truth is anyone can become a political pundit or run an independent expenditure. I ran one called PunkVoter with Fat Mike from the punk band NOFX back in 2004, Steven Colbert had one, and even PDiddy had his Voter or Die Campaign.

It used to be that the only folks that could play in national politics, run ads and send direct mail were party insiders.  These uber consultants were given exclusive access to key tools and deep discounts in communicating with voters. But all that has changed.

Now if a candidate is down in the final weeks of a campaign, 15 different independent groups can run TV, direct mail, build their own voter file, conduct their own calls, run their own database, etc. If you can raise money, you can talk to voters!

Old Playbook: Chapter 3 — “Voters Pay Attention to Every Ad”

or as I like to call it … “People are subscribing to direct mail, you know, uhm for the stories”

New Playbook: You’re Being Ignored. Go Digital and Get Creative!

The reality is that we are all overwhelmed by more media and messages than we could ever possibly absorb. It’s safe to assume we missed your last six emails. Many consultants truly believe that voters are following the story arcs of their direct mail just waiting for a new character to be introduced. Undecided voters are not waiting to see if Jessica is going to get back with her boyfriend next week or what happens to the citizens of Bon Temp Parish. The game has switched and the hits are faster and more diverse.

Send the right messages. Instead of testing the same stale messages in poll after poll, our side needs to start taking some risks and exploring different messages that appeal to voters.

Get your messages seen by the right voters. Forget direct mail for voters under 45. Go digital – you CAN afford to cookie match your voterfile! This micro targeting tool is an inexpensive, proven way to reach voters. (Note – it’s better targeting than using a simple poll and guessing which TV market to hit or running a radio ad without getting any conversion metrics back)

And finally, make sure your website is mobile optimized. For the websites my company hosts, we were seeing 45% of all traffic coming from mobile phones and tablets in the final weeks before Election Day… imagine what it will look like by next election! If your site gives mobile users a bad experience, you are losing the opportunity to communicate, key supporters and even contributions.

Old Playbook: Chapter 4- “Young Voters Don’t Vote”

New Playbook: Communicate with Young Voters Early, Often

Millennials not only registered to vote with Barack Obama, they are the most civic minded generation in decades and give progressives the biggest margins of victories. So our side should definitely stop ignoring them.

Talk to young voters’ issues! If we listen to what young voters care about and communicate on those issues early and often, this hyper-connected generation will feel respected and help us spread the word through their networks. The same goes for all base voters. It’s time to stop neglecting them until the final weeks when they are often our best campaign communicators.

Buy online early! Most campaigns didn’t start running digital ads for younger voters until early voting was already well underway. Our team’s phones rang off their hooks this past election cycle for the last two weeks. Sadly, by this point of the campaign you have missed a large opportunity to define candidates early, not to mention the giant price savings you get by reserving the same ads a few months earlier.

Old Playbook: Chapter 5 – “Candidate Campaigns are the only way to get changes you want”

New Playbook: Candidates Need Not Apply

Of course having strong candidates is important, but it’s not the only path to victory. Ballot initiatives have become an effective organizing tool of the disenfranchised on both sides of the aisle. Additionally, we have now watched several states host recall elections. If you don’t like how an office holder voted.. just organize your own recall!

As Democrats take this moment to look inward and find their soul, we must come to terms with the changes we need to make for 2016. It’s time to throw out the old plays that are no longer working and welcome new players to change the game.



Voters Beware – This Halloween Scare is Real!

 

Right Wing Text Spammer is Back with New Super PAC

WASHINGTON,DC — A right wing telemarketer with a history of scaring voters with misleading spam text messages in the 11th hour is back. A new report from the Center for Public Integrity warns that Gabriel Joseph, the man behind the controversial ccAdvertising, has formed a new super PAC known as The Survey Group PAC. This may mean a new round of illegal and anonymous political spam text messages will be coming to a state near you.

Known for spreading false and often outrageous messages through anonymous text messages, conservative text spammers have been hitting voters with uninvited SMS messages the last few Election cycles. In addition to spreading lies about candidates, the spammers have also spread misinformation about where and when to vote in egregious acts of voter suppression. Innocent cell phone users often end up footing the bill for these uninvited spam messages — and have no way to opt out or identify the sender. Revolution Messaging has been documenting and fighting these campaign tactics since 2010 and encourages the pubic to visit pocketspammers.com to learn more.

“Voters beware: the right wing text spammers are back in business. Consider this your warning,” said Revolution Messaging CEO Scott Goodstein. “When not misused, text messaging is one of the best ways for people to stay in touch with the campaigns they support – from giving donations and sharing event details to sharing big news or announcements. However,  those who abuse the technology keep exposing its dark underbelly.”

Goodstein was proud to make history through the use of text messaging as a political campaign tactic in Obama’s 2008 presidential campaign. As in that campaign, text messaging is being used by campaigns and organizations across the country to keep interested members of the community up to date and engaged. Texting is one of the most effective methods of organizing available to campaigns. Texts are much more likely to be read and to spur the reader to take action than emails.

pocketspammers-put-end-to-political-text-messge-spam

Background on Political Text Spam

Revolution Messaging has been leading the fight against political mobile phone spam since 2010 when an onslaught of illegal text message spam was used against Democratic candidates. The organization documented the practice and developed a calling tool for Americans to call their attorney general’s office to report messages.

In 2010, text messages were sent from Joseph’s Americans in Contact PAC (AICPAC) in a dozen states with negative and misleading information about Democratic Candidates as well as containing the phone number of the Democratic campaign office in an effort to jam up their phone lines.

In 2011, Joseph’s company is believed to have sent text messages in the same anonymous way during the Virginia off-year elections where his employee was running for state delegate. Revolution Messaging helped the Virginia Democratic Party’s efforts to stop unwanted text message spam which was being used as a new type of voter suppression tactic in Virginia State Senate races.

In 2012, ccAdvertising was at it again and found their sites suspended by Go Daddy for spam and abuse. FCC complaints were filed against ccAdvertising, Gabriel S. Joseph III, and Americans in Contact Political Action Committee (AICPAC) regarding unsolicited, anonymous text messages sent at the end of October 2012 by both Citizens for Responsibility and Ethics in Washington & the Human Rights Campaign Fund.

While Revolution Messaging has a petition before the FCC urging them to take a stand against these practices by clarifying the Telephone Consumer Protection Act, Americans should be on the look out for false, misleading and unsolicited text messages.  These illegal texts cost our citizens money and erode our democracy.



Revolution Messaging’s Own Honored in Top 50 Influencers – Campaigns & Elections 2014

Campaigns & Elections announced its annual “Influencers 50” and Revolution Messaging’s founder Scott Goodstein and head of advertising Keegan Goudiss made the list. The firm is honored that two of our own are recognized for bringing the latest in digital technology, analytics and creativity to political campaigns up and down the ballot.

Revolution Messaging was proud to introduce new innovations in 2014 that will alter the political landscape for years to come – particularly Revere, which includes the first self-serve digital ad platform for political campaigns. For the first time, campaigns of all sizes have the latest ad technology and targeting analytics at their finger tips – along with everything they need to run effective social media, calling and texting campaigns.

It has been a revolutionary year, not only for the firm but for political campaigns large and small. 2014 marked the first year in which Americans chose mobile phones over TV or computers. As such, political organizations and campaigns are shifting to meet voters where they spend their time. To help campaigns make the shift to mobile, Revolution Messaging launched Revere in April and another new service called “Smart Cookies” that takes targeting beyond your basic cookie matching to a whole new level of one-to-one targeting of individual key voters.

The firm also made waves this year by taking a creative and often humorous approach to its work. Taking a little inspiration from Jim Henson’s legacy, the firm used puppets in ads for DC mayoral candidate David Catania and for women’s advocacy group UltraViolet. Drawing from the cult bumper sticker campaign to “Kill Your TV,” the firm launched a tongue-in-cheek campaign urging political organizations to “Kill Your TV Consultant” as a way to educate campaigns about the more effective and affordable digital solutions available in 2014.

Learn more about Campaigns & Elections Influencers 50 here: http://campaignsandelections.com/campaign-insider/2348/the-influencers-50

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.



Revolution Messaging Honored as Top DC Innovator – ‘50 on Fire’

InTheCapital announced today its annual ‘50 on Fire’ finalists and Revolution Messaging is pleased to be honored in the news outlet’s annual list honoring visionary individuals and companies across all industries in Washington, D.C. The firm was recognized in the government and advocacy category for its work bringing the latest in digital technology, analytics and creativity to political campaigns up and down the ballot. InTheCapital collects nominations from the community for the city’s hottest names driving innovation in the District.

InTheCapital selected the entire firm of Revolution Messaging for the honor, noting:

It’s impossible to pick just one person from this digital strategies company since the entire firm has been on fire in 2014. With the launch of their “Kill Your Television Consultant” campaign, which urges political groups to stop wasting money on pricey TV ads and instead focus on digital, Revolution Messaging has shown that they aren’t afraid to try out new, forward thinking strategies during an election year.

Revolution Messaging’s digital advertising business has already doubled in the last year and tripled since 2012. It has been a revolutionary year, not only for the firm but for political campaigns large and small. In April of 2014, Revolution Messaging launched Revere – the first ever self-serve digital platform for political campaigns. Revere puts everything an issue or political campaign needs right at its finger tips – from targeted digital ads to social media rapid response to calling or texting campaigns. In September, the firm launched another new service called “Smart Cookies” that takes targeting beyond your basic cookie matching to a whole new level of one-to-one targeting of individual key voters.

The firm also made waves this year by taking a creative and often humorous approach to its work. Taking a little inspiration from Jim Henson’s legacy, the firm used puppets in ads for DC mayoral candidate David Catania and for women’s advocacy group UltraViolet. Drawing from the cult bumper sticker campaign to “Kill Your TV,” the firm launched a tongue-in-cheek campaign urging political organizations to “Kill Your TV Consultant” as a way to educate campaigns about the more effective and affordable digital solutions available in 2014.

Learn more about 50 on Fire here: http://inthecapital.streetwise.co/series/50-on-fire/

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.

Revolution Messaging

http://www.revolutionmessaging.com/



New Statistics: Mobile Ads Surge — Is Your Mobile Strategy Up to Snuff?

Digital advertising has continued to soar in 2014, according to new data released today by the Interactive Advertising Bureau. Most strikingly, mobile ad spending spiked to $5.3 billion in the first half of this year, surpassing banner ads for the first time (by over $1 billion).

This shift comes as 2014 marked the first year in which mobile phones outpaced personal computers as users’ preferred way to access the web.

With marketers across industries recognizing the public’s shift to smartphones and tablets, political campaigns and organizations should be asking themselves if they have the ad campaigns they need in place to reach voters in the final days before November 4th.

Contact us to learn more about how Revolution Messaging is helping campaigns of all sizes and budgets reach their key voters through the latest advances in technology and data analytics.

Read more in Media Life Magazine’s report: http://www.medialifemagazine.com/fact-mobile-ads-are-bigger-than-banner-ads/



Tales of Online Ad Scarcity Greatly Exaggerated

Campaigns & Elections

Digital consultants: Online ad scarcity a myth
By Sean J. Miller, 10/17/14

The scarcity of online ad inventory has been greatly exaggerated.

That’s what several digital media strategists told C&E in the wake of a New York Times report that prompted a flurry of interest in the availability of Web video ads down the stretch. Sure, some digital real estate has been staked out, the strategists say, but campaigns still have time and space to get their messages up online.

The Times focused on YouTube pre-roll inventory, which it reported is scarce in certain battlegrounds with less than three weeks to go before the 2014 midterms. Moreover, groups likes the U.S. Chamber of Commerce lamented that they couldn’t spend money online in some races even if they wanted to. “We learned last week that you could not buy digital ads in New Hampshire and Alaska,” Scott Reed, a strategist for the business group, told the paper.

That’s not exactly true, according to digital media strategist Keegan Goudiss.

“Scarcity helps make people want things more but it’s a little over blown,” says Goudiss, a partner at the Democratic media firm Revolution Messaging. “There’s so much inventory out there — both video and display — there really isn’t a scarcity.”

YouTube spots in Maine are at a premium and a newspaper banner ad on the Anchorage Daily News will come at an inflated cost, but that doesn’t mean you can’t get your message out digitally.

“They would have gotten a better price if they had started earlier on, but there’s a ton of inventory out there that people are going to be bidding on,” Goudiss says. “We just have to bid higher.”

Even if YouTube’s pre-roll is booked in your geotarget, Goudiss recommended buying broadcast networks that have separate online streaming channels. “There’s a lot of video networks they can work with,” he says.

Read more at:  http://campaignsandelections.com/campaign-insider/2344/digital-consultants-online-ad-scarcity-a-myth