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Now Hiring: Digital Production Associate

Revolution Messaging is hiring a full-time Digital Production Associate to join our campaigns team in Washington, D.C. That means you’ll be coding content and helping to analyze statistics for several of our amazing clients. You will be part of an experienced team that has a focus on raising money and engaging supporters your candidates need to win. And the best part is that you will be working for some of the most progressive candidates and organizations in the country and on some of the most important and competitive races during this election.

This position will entail:

  • Executing aspects of digital production

  • Building and sending blast emails

  • Posting approved content on social media sites

  • Uploading content to websites, CRM pages, and more

  • Segmenting emails list as needed

  • Developing and executing testing plans, analysis, and creating reports

  • Quality assurance testing all aspects of the digital program

  • Producing reports for clients

  • And more…

Digital Production Associate at Revolution Messaging should:

  • have experience with HTML, Microsoft Excel, CRMs like Blue State Digital, and more
  • be familiar with Microsoft Office Suite and Google Docs/Sheets
  • be highly creative and imaginative
  • have a meticulous attention to detail
  • have good written and interpersonal skills
  • work well in a team and has good communication skills
  • be able to work under pressure and code HTML quickly
  • can handle constructive feedback
  • have an eye for detail
  • be a quick learner
  • have an interest in progressive politics
  • have an ability to manage projects independently
  • have an ability to be on-call for urgent client needs, sometimes on nights or weekends, as well as later hours during campaign season.
  • have previous digital production experience.

Political experience is encouraged, but not a requirement for this position.

About us

Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

Revolution Messaging is an Equal Opportunity Employer. It is Revolution Messaging’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

In addition to a competitive salary (commensurate with experience), employees of Revolution Messaging enjoy health insurance, two weeks of vacation, paid sick leave, and the opportunity to join relevant conferences and trainings.

How to Apply / Contact

Interested candidates should submit their resume, cover letter, reference, and a salary requirement to mnellis@revolutionmessaging.com.



Protect Your List

How list swaps and joint actions are killing digital fundraising…

By Mike Nellis

I’ve been doing digital fundraising for almost a decade now, and it seems like every single day one of my clients has been approached by another campaign or organization to do what is called a list swap or joint action. Essentially, you voluntarily give up all or part of your list to acquire an equal number of email addresses from a similar-minded campaign or organization.

Sure, it’s a cheap way to build an email list, but is it the most effective?

The answer is no. The more email lists your subscribers are on, the less likely they are to see your message in their inbox or donate to your campaign. Additionally, if a portion of your email list is acquired by what we call a “bad faith actor” — a campaign or organization that sends an excessive amount of emails and uses deceptive tactics to “trick” people into donating (FINAL NOTICE to our friends at the DCCC here) — then they are less valuable to the campaign over the long run.

It has become a defacto policy at Revolution Messaging in recent years to recommend against list swaps or joint actions. We believe that your supporters should be treated with respect and dignity. They are not property to be handed off to some other entity without their consent. At Revolution Messaging, we are betting that our clients will raise more money over the long-term if we treat them less like ATM machines and more like people.

We are not alone in this idea. By doing list swaps, you put your activists, donors and general supporters at risk of being spammed by other campaigns. Remember, campaigns you do list swaps with are likely also doing list swaps with dozens of other campaigns, so you are exposing your list to significant harm.

Campaigns should value and protect their list, hold onto it and keep it safe from abuse.

Luckily, there is a better way to grow your list and foster long term engagement and fundraising success — digital acquisition through sponsored content on social media and paid petitions.

Yes, this does cost money. You will need to invest in acquisition in order to raise significant money online. With a good email fundraising program, you can see a return of 3 to 1 from acquisition campaigns, as opposed to a net negative return from campaigns that are using list swaps and joint actions. Once you have built an audience, focusing on math, targeting, testing, and optimization will only increase the value of your list behind your acquisition dollars.

All of the most successful Revolution Messaging clients like Bernie Sanders and Tim Canova are utilizing this model to raise millions in small-dollar, individual contributions.

Why aren’t you?

Need help building a loyal email list? Reach out to us today for acquisition help.



Now Hiring: Copywriter

Revolution Messaging is hiring a full-time copywriter to join our full-service Campaigns team in Washington, D.C. That means you’ll be generating content with several of our amazing clients with a focus on raising money and engaging the supporters they need to win. You will be working for some of the most progressive candidates and organizations in the country and on some of the most important and competitive races during this election.

This position will entail:

  • Daily drafting of fundraising and non-fundraising blast email content
  • Occasional drafting of ad copy and content for Facebook ads and more
  • Writing and presenting different options and variations to client leads and senior staff
  • Modifying copy until the client and leads are satisfied.
  • Overseeing the production phase as needed.

Copywriters at Revolution Messaging should:

  • be highly creative and imaginative
  • have good written and interpersonal skills
  • work well in a team and has good communication skills
  • be able to work under pressure and writing quality content quickly
  • can handle constructive feedback
  • have an eye for detail
  • be a quick learner
  • have an interest in progressive politics
  • have an ability to manage projects independently
  • have an ability to be on-call for urgent client needs, sometimes on nights or weekends, as well as later hours during campaign season.

Having previous digital or political experience is a plus, but not a requirement for this position.

About us

Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

Revolution Messaging is an Equal Opportunity Employer. It is Revolution Messaging’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

In addition to a competitive salary (commensurate with experience), employees of Revolution Messaging enjoy health insurance, two weeks of vacation, paid sick leave, and the opportunity to join relevant conferences and trainings.

How to Apply / Contact

Interested candidates should submit their resume, cover letter, reference, and a salary requirement to mnellis@revolutionmessaging.com.



Now Hiring: Digital Fundraising Strategist

Revolution Messaging is hiring a full-time Digital Fundraising Strategist to join our full-service Campaigns team in Washington, D.C. That means you’ll drive the relationships with several of our amazing clients on raising the digital dollars they need to win. You’ll focus on planning, executing, and writing blast email programs along with coding those emails, interfacing with clients, and launching acquisition campaigns on some of the most important races this cycle.

We are looking for an experienced digital fundraiser who can step in and take the lead for helping several clients raise money online using email. This is a chance to guide the digital efforts for several high-performing, top-level campaigns and organizations. And just know that we’ll ALWAYS go out of our way to pursue the kind of clients you’ll be proud to work for, while keeping your portfolio focused enough to allow you to really dig into the work.

Here’s some of the work you’ll do as a Digital Fundraising Strategist:

  • Work with clients to set fundraising goals and develop the strategies and tactics required to meet them. You’ll be the primary contact for the clients you manage.
  • You’ll create calendars and develop the content needed to bring them to life.
  • Write. You’ll draft all email content for the clients you manage, along with landing page content, ad copy and, sometimes, social media content.
  • Work with designers, web developers, videographers and advertising strategists to coordinate all services the firm provides to your clients.
  • Plan and execute paid acquisition campaigns.

The ideal candidate will have the following:

  • Experience managing an email program with an emphasis on fundraising. You haven’t just written email copy – you must an understanding of how to set a calendar, grow, and mobilize emails to help candidates and organizations raise money online.
  • A willingness to try new tactics across all digital channels — whether they’re ideas you’ve dreamt up late at night, or trying something interesting you saw from another campaign, organization, or business.
  • Analytical skills. Because testing and optimizing is such an important part of what we’re trying to do, you need to be able to analyze the impact of the creative tactics mentioned above.
  • Excellent writing skills and the ability to develop a unique voice and compelling narrative across emails. We’re trying something different here: betting that we can deliver for our clients while respecting the intelligence of their supporters. That requires quality writing and creativity.
  • Experience with paid advertising: both for acquisition and persuasion.
  • Experience running social media campaigns on Facebook, Twitter, Instagram, Medium, and other channels.
  • Good communication skills – you can interpret results for clients, explain strategic decisions and maintain smooth relationships.
  • Ability to manage projects independently.
  • Ability to communicate effectively with designers and web developers to convey client needs.
  • Experience with constituent relationship management tools like Blue State Digital, Salsa, Convio, or NGP.
  • Ability to be on-call for urgent client needs, sometimes on nights or weekends, as well as later hours during campaign season.

About us

Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

Revolution Messaging is an Equal Opportunity Employer. It is Revolution Messaging’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

In addition to a competitive salary (commensurate with experience), employees of Revolution Messaging enjoy health insurance, two weeks of vacation, paid sick leave, and the opportunity to join relevant conferences and trainings.

How to Apply / Contact

Interested candidates should submit their resume and cover letter to jobs@revolutionmessaging.com.



Donald Trump, The Billionaire Pocket Spammer

Trump Campaign Sued for Unsolicited Text Messages

 

By Sam Lozier

Shocker. Donald Trump is a Pocket Spammer.

At the end of April, the Trump campaign was sued for breaking federal law by sending thousands of unsolicited text messages to mobile users throughout the country. Though we don’t know how widespread the blast was, the idea of it is so wrong for unsuspecting mobile users and agencies who follow the proper mobile opt-in regulations.

The law is clear. Regulations require users to opt-in to receive messages because the cost of the messaging is charged to each cell phone. The Trump campaign broke these rules, costing end users money for those text messages that billionaire Trump was not paying for.

Trump_Text_Msg

Via USA TODAY: “The federal lawsuit filed Monday contains this image of the text message plaintiffs say was sent, unsolicited, by the Trump campaign. (Photo: Photo via federal court record)”

 

Luckily for users and agencies in the space, the Trump campaign is facing a lawsuit for the unsolicited blast. The campaign could be fined up to $1,500 per text message received by each customer.

It took Revolution Messaging nearly five years to get the FCC to stand up for mobile phone users and make these violations crystal clear under the Telephone Consumer Protection Act (TCPA). It all started in November of 2010 when, after an onslaught of illegal text message spam was used against Democrats, Revolution Messaging developed a calling tool for people to call their attorney general’s office to report misuse of political text messages.

In anticipation of continued misuse in the 2012 election, we ramped up the effort to fight text spam. We did our homework, set up hotlines to different states’ attorney general’s offices, and eventually filed a petition with the FCC asking that they clarify the TCPA to protect consumers from companies sending political spam text messages. Finally, after accepting comments and reviewing the cases of misuse, the FCC ruled in June of 2015 to protect consumers from unwanted political text message spam — exactly what Trump tried to do this cycle.

We are proud of the hard work that went into preserving the text message space and hope the Trump campaign’s misuse is a message to others who attempt to spam voters in the coming election.

You can read all about Revolution Messaging’s push to protect consumers and the mobile industry here.



Our Snapchat “Story”

By  Loren Merchan and Kate Lardner

While some may think Snapchat is just used by teens and tweens, more than 60 percent of 13 to 34-year-old smartphone users in the U.S. use the social media platform. The app boasts that it has about 100 million daily active users and averages ten billion video views a day. It’s no wonder Snapchat is quickly gathering the attention of advertisers – especially our team at Revolution Messaging.

In February, we created the first Snapchat ad placement for a Democratic candidate – ever. We helped Bernie 2016 place a series of filter ads for the nine days leading up to and including the Iowa caucus. It was also the first time Snapchat ran a geotargeted campaign for that many consecutive days.

The series of filters featured a cartoon Bernie counting down the days to the caucus and asking Iowans if they were ready to “Feel the Bern.” The ads quickly caught the attention of Iowans and the media, garnering articles by news organizations such as Business Insider and the Wall Street Journal. The Bernie Iowa snapchat filters were viewed more than 3 million times (views are the number of times someone sees a filter in a Snap that was sent to them or that was in someone’s Story).

Since the Iowa caucus, we have run several more Snapchat campaigns for Bernie 2016, but this isn’t the only Revolution Messaging client to benefit from our experience in this unique space. Our team has been granted early access to Snapchat’s self-serve platform – and we’ve been putting it to use.

Snapchat_2

UltraViolet, a women’s rights organization and longtime client of Revolution Messaging, has also successfully launched several geo-targeted Snapchat filters. One of these filters geofenced SONY’s headquarters in Manhattan during a rally to support pop musician Kesha. Despite the short run time and small area, this filter resulted in almost 10,000 views. The filter also received attention on other social media platforms, like Twitter.

As organizations and candidates on both sides of the aisle continue to take advantage of Snapchat’s advertising capabilities, it is clear that a presence in this political engagement space is not only valuable, but also necessary to stay ahead of the ever-changing – and more difficult to penetrate – digital market. Creativity, proficiency and experience with Snapchat allows advertisers to cut through the clutter and engage with audiences both on and off the platform.

Your campaign could be the next to try out Snapchat filters. If you are interested in learning more about Snapchat, let us know.



Revolution Messaging Named Digital Strategists of the Year, Wins Nine Pollie Awards

By Maeve Stier

It is an incredible honor to be recognized by our peers in the political campaign community. We are truly humbled to announce that the American Association of Political Consultants (AAPC) named Revolution Messaging the Digital Strategists of the Year. The Campaign Excellence Awards are a longstanding tradition but this is the first-ever award for ‘digital strategist of the year,’ a reflection of the dramatic rise in importance of digital strategy for political campaigns.

Last night, the AAPC held their annual Pollie Awards. Dubbed “the Oscars of political advertising,” Pollies are awarded for excellence in political communication and public affairs work. This year, the Pollie Awards recognized Revolution Messaging in nine categories, including Overall Best in Show for Bernie 2016.

We are honored to have won the following categories:

INTERNET – PUBLIC AFFAIRS DIVISION
Web Video Gold #GoodellMustGo – UltraViolet

OVERALL – CANDIDATE DIVISION
Best Internet Campaign Gold – Bernie 2016
Best in Show Gold – Bernie 2016

INTERNET – CANDIDATE DIVISION
Website – Presidential Primary – Democrat Gold BernieSanders.com – Bernie 2016
Internet Advertising – Presidential Primary – Democrat Gold – Bernie 2016
Web Video – Presidential – Democrat Silver Backstage with Killer Mike – Bernie 2016

FUNDRAISING – CANDIDATE DIVISION
Best Use of Overall Internet Fundraising – Presidential Primary – Democrat Gold Bernie 2016 Grassroots Fundraising – Bernie 2016
Best Fundraising Gift With Donation Gold SuperPACK of Supporters – Bernie 2016
Best Use of Email Fundraising Gold Ben & Jerry Email – Bernie 2016

Thank you to everyone whose hard work and creative energy went into making these campaigns a reality, and congratulations to all other Pollie Award winners.



Digital Strategies Intern – Summer 2016

About the position: You will work directly with the Revolution Messaging staff to assist clients in shaping, maintaining and evolving their political presence in a digital technology market.

You will master the Revere Suite, Revolution Messaging client facing applications. Revere includes online and mobile advertising, SMS, MMS, and legislative calling. As a digital strategies intern, you will also assist in developing content for email and social media campaigns as well as client case studies and memos.

Interns will get direct, hands-on experience with the digital tools that are vital in the campaigns of today and tomorrow, and will learn how to effectively organize online in a fast paced political environment.

About you: Hard-working, highly motivated, and excited by digital media and politics. You’re seeking the opportunity to work with leaders in the progressive community, using tools that help innovate on-the-ground organizing and messaging. You’re a creative thinker and have a passion for lefty political issues and causes. You want to work for a place that has clients you can be excited about and are proud to work for. You are a self-starter who takes initiative and can work independently as well as part of a team.

Preferred but not essential: Being able to quickly adapt to new technologies and working with programming and data tool sets. A background in community, political or labor organizing is also helpful.

About us: Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a bevy of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.

The details: This internship is paid $10.50 an hour (it goes up to $11.50 on July 1st), to a maximum of 29 hours a week. Hours are flexible, you can wear jeans to work, and sometimes there will be free food.

If you think this sounds like a great learning experience, please send a cover letter explaining your qualifications and highlighting why you would be a great fit for the Digital Strategies Intern position, along with a one-page resume to jobs@revolutionmessaging.com.



Revolution Messaging Named Digital Strategists of the Year

Bernie Sanders’ Digital Firm Honored for Campaign Excellence

In an awards ceremony Wednesday night, the American Association of Political Consultants (AAPC) named Revolution Messaging the Digital Strategists of the Year. The Campaign Excellence Awards are a longstanding tradition of the AAPC, however this is the first ever award for “digital strategist of the year,” a reflection of the dramatic rise in importance of digital strategy for political campaigns.

“It is an honor to be recognized by our peers in the world of political consulting. Revolution Messaging may not be the biggest firm, but we are innovative, scrappy and we love what we do,” said Revolution Messaging CEO Scott Goodstein. “We are committed to advancing technology and using it creatively to help progressive campaigns compete at every level. We are proud to be rewriting the campaign playbook for 2016 in partnership with our clients, Bernie Sanders and the most compelling voices in the progressive community.”

Revolution Messaging is the digital firm for the Bernie Sanders presidential campaign, leading online fundraising, digital advertising, branding, video creation, website development, the online store, and the Artists for Sanders program. The firm has helped the Sanders campaign widely surpass the expectations of the political community in Washington, shattering grassroots fundraising records, breaking new ground in digital advertising and social media strategy, amassing enormous crowds at rallies, and developing new text-to-donate technology.

The AAPC awards recognize those individuals who have significantly contributed to the success of a candidate or public affairs campaign and whose conduct has been consistent with the professional code of ethics of the AAPC.  Nominations from the AAPC membership and political consulting community at large were vetted by an Independent Panel of Judges and recommendations were voted upon and confirmed by the AAPC Board of Directors.

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. Founded in 2009 and led by key members of the 2008 Obama campaign, the award-winning firm is a leader in cutting-edge progressive strategies for a mobile world. Follow us @revmsg.



Revolution Messaging Helped Wasserman Schultz Challenger Raise Record Breaking $557K in First Quarter 2016

Canova haul shows the firm’s national low-dollar model works for down ballot races

Washington, DC— The left’s leading full service digital firm, Revolution Messaging, announced today that the firm helped Tim Canova raise a record breaking $557 thousand in the first quarter of 2016. Canova, who is challenging DNC chairwoman Debbie Wasserman Schultz in Florida’s 23rd Congressional District, raised more than any previous first-time candidate has accumulated in the first quarter of the election year. The sum also tops Wasserman Schultz’s campaign fundraising for any quarter in all of 2014.

Revolution Messaging has won praise in recent months for helping Bernie Sanders outraise Hillary Clinton through millions of small dollar online contributions. Similarly, Canova’s average contribution is $20 and only six donors have made the maximum contribution, so 99.99% of his supporters can give again.

Nearly $100 thousand of Canova’s first quarter fundraising total was raised in the last four days of the quarter, underscoring that the campaign has the grassroots momentum to defeat Debbie Wasserman Schultz.

“With his record breaking fundraising haul this quarter, Tim Canova is proving it is possible for a grassroots-funded campaign to take on a powerful incumbent — even one so firmly embedded in the establishment,” said Mike Nellis, a Senior Digital Strategist at Revolution Messaging who developed and implemented the digital fundraising program for the Canova campaign. “Tim Canova is a candidate who speaks truth to power and will fight for working Americans, not big corporations. We are bringing the best digital strategies and branding available to amplify his message. Thanks to Canova’s supporters, we are well on our way to building a campaign that can compete and win.”

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. Founded in 2009 and led by key members of the 2008 Obama campaign, the award-winning firm is a leader in cutting-edge progressive strategies for a mobile world. Follow us @revmsg.

Revolution Messaging Media Contact: Moira Mack Muntz, 703-416-9188, moira.k.muntz@gmail.com

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