Trump Campaign Sued for Unsolicited Text Messages
By Sam Lozier
Shocker. Donald Trump is a Pocket Spammer.
At the end of April, the Trump campaign was sued for breaking federal law by sending thousands of unsolicited text messages to mobile users throughout the country. Though we don’t know how widespread the blast was, the idea of it is so wrong for unsuspecting mobile users and agencies who follow the proper mobile opt-in regulations.
The law is clear. Regulations require users to opt-in to receive messages because the cost of the messaging is charged to each cell phone. The Trump campaign broke these rules, costing end users money for those text messages that billionaire Trump was not paying for.
Luckily for users and agencies in the space, the Trump campaign is facing a lawsuit for the unsolicited blast. The campaign could be fined up to $1,500 per text message received by each customer.
It took Revolution Messaging nearly five years to get the FCC to stand up for mobile phone users and make these violations crystal clear under the Telephone Consumer Protection Act (TCPA). It all started in November of 2010 when, after an onslaught of illegal text message spam was used against Democrats, Revolution Messaging developed a calling tool for people to call their attorney general’s office to report misuse of political text messages.
In anticipation of continued misuse in the 2012 election, we ramped up the effort to fight text spam. We did our homework, set up hotlines to different states’ attorney general’s offices, and eventually filed a petition with the FCC asking that they clarify the TCPA to protect consumers from companies sending political spam text messages. Finally, after accepting comments and reviewing the cases of misuse, the FCC ruled in June of 2015 to protect consumers from unwanted political text message spam — exactly what Trump tried to do this cycle.
Trump text msg program follows no rules just like him! pic.twitter.com/jiD2KAgGbi
— Scott Goodstein (@SGcatalyst) March 2, 2016
We are proud of the hard work that went into preserving the text message space and hope the Trump campaign’s misuse is a message to others who attempt to spam voters in the coming election.
You can read all about Revolution Messaging’s push to protect consumers and the mobile industry here.