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2015 Predictions and 2014 Favorites

Last year, Revolution Messaging Partner and resident soothsayer, Arun Chaudhary, followed up on his amazing prediction for 2013 (Bill de Blasio would be elected Mayor of NYC), with another prescient prognostication that “Ukranian opposition leader Yulia Tymoshenko will be freed in 2014.”

Unfortunately, not all the forecasts were quite as flawless (looking at you, Sam Lozier): “Wisconsin, Ohio and Florida will elect new Democratic Governors.” But one thing is for sure; the conjecture coming from the crystal ball this year has something for everyone.

Take a look at Revolution Messaging’s 2015 Predictions and 2014 Favorites at http://2015.revolutionmessaging.com/

When you’re done, share your predictions and favorites for the year ahead on our Facebook page at https://www.facebook.com/revmsg

Predictions


Revolution Messaging Named Finalist for 2015 Reed Awards

Campaigns & Elections Magazine has recognized Revolution Messaging as a finalist in four categories for the 2015 Reed Awards. The winners will be announced January 23 in Las Vegas, Nevada – and we are honored to make the finalist list for these entries:

Best Web Video for Mayoral Candidate
“Don’t Be a Puppet”
Client: David Catania for Mayor
2014 was the year of the puppet. This video sought to paint Muriel Bowser as a political machine and highlight the danger of being an uninformed voter. “Don’t Be a Puppet” initiated a competitive election, and Bowser even attacked the puppets during debates.

Best Website for Independent Expenditure Campaign
MDAppleBallot.com
Client: Maryland State Education Association
Maryland State Education Association’s Apple Ballot campaign revealed the power of digital in downballot races. We worked with MSEA to bring educator endorsements to the web, complete with responsive design, branding, zip code lookup and SMS Election Day reminders. 86% of MSEA-endorsed candidates won in the June primary and 71% of endorsed candidates won in the November election. On a bad night for Democrats, MDAppleBallot.com helped with driving votes in key down-ballot elections.

MSEA_AppleBallot

Best Website for Issue Advocacy or Public Affairs Campaign
KnowYourCharter.com
Client: Ohio Education Association
KnowYourCharter.com provides data analysis from the Ohio Department of Education in an effort to transparently compare public schools and publicly funded charter schools. In addition to responsive design, branding and analysis, Revolution provided an open-sourced library of scripts that parse, compile and prepare data for SQL import that can be viewed on GitHub for added credibility. The site has been so successful that the conservative Republican governor has spoken out about charter school reform to major state media outlets.

KYC_Screenshot

Best Online Fundraising Program
Americans for Responsible Solutions PAC
Client: Americans for Responsible Solutions
When most people think of SuperPACs and Citizens United, the first thing that comes to mind is a small number of people and corporations donating large amounts of money to influence elections. Americans for Responsible Solutions PAC turned that notion on it’s head in 2014, engaging thousands and gaining an average contribution of less than $50.

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In 2014, Revolution Messaging won five Reed Awards, including Best Website: Independent Expenditure, Public Affairs Advocacy or Ballot Initiative, Best Use of Viral Marketing, Best Villain, Toughest Television Advertisement and Best Use of Social Media Engagement.


Voters Beware – This Halloween Scare is Real!

 

Right Wing Text Spammer is Back with New Super PAC

WASHINGTON,DC — A right wing telemarketer with a history of scaring voters with misleading spam text messages in the 11th hour is back. A new report from the Center for Public Integrity warns that Gabriel Joseph, the man behind the controversial ccAdvertising, has formed a new super PAC known as The Survey Group PAC. This may mean a new round of illegal and anonymous political spam text messages will be coming to a state near you.

Known for spreading false and often outrageous messages through anonymous text messages, conservative text spammers have been hitting voters with uninvited SMS messages the last few Election cycles. In addition to spreading lies about candidates, the spammers have also spread misinformation about where and when to vote in egregious acts of voter suppression. Innocent cell phone users often end up footing the bill for these uninvited spam messages — and have no way to opt out or identify the sender. Revolution Messaging has been documenting and fighting these campaign tactics since 2010 and encourages the pubic to visit pocketspammers.com to learn more.

“Voters beware: the right wing text spammers are back in business. Consider this your warning,” said Revolution Messaging CEO Scott Goodstein. “When not misused, text messaging is one of the best ways for people to stay in touch with the campaigns they support – from giving donations and sharing event details to sharing big news or announcements. However,  those who abuse the technology keep exposing its dark underbelly.”

Goodstein was proud to make history through the use of text messaging as a political campaign tactic in Obama’s 2008 presidential campaign. As in that campaign, text messaging is being used by campaigns and organizations across the country to keep interested members of the community up to date and engaged. Texting is one of the most effective methods of organizing available to campaigns. Texts are much more likely to be read and to spur the reader to take action than emails.

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Background on Political Text Spam

Revolution Messaging has been leading the fight against political mobile phone spam since 2010 when an onslaught of illegal text message spam was used against Democratic candidates. The organization documented the practice and developed a calling tool for Americans to call their attorney general’s office to report messages.

In 2010, text messages were sent from Joseph’s Americans in Contact PAC (AICPAC) in a dozen states with negative and misleading information about Democratic Candidates as well as containing the phone number of the Democratic campaign office in an effort to jam up their phone lines.

In 2011, Joseph’s company is believed to have sent text messages in the same anonymous way during the Virginia off-year elections where his employee was running for state delegate. Revolution Messaging helped the Virginia Democratic Party’s efforts to stop unwanted text message spam which was being used as a new type of voter suppression tactic in Virginia State Senate races.

In 2012, ccAdvertising was at it again and found their sites suspended by Go Daddy for spam and abuse. FCC complaints were filed against ccAdvertising, Gabriel S. Joseph III, and Americans in Contact Political Action Committee (AICPAC) regarding unsolicited, anonymous text messages sent at the end of October 2012 by both Citizens for Responsibility and Ethics in Washington & the Human Rights Campaign Fund.

While Revolution Messaging has a petition before the FCC urging them to take a stand against these practices by clarifying the Telephone Consumer Protection Act, Americans should be on the look out for false, misleading and unsolicited text messages.  These illegal texts cost our citizens money and erode our democracy.


Revolution Messaging’s Own Honored in Top 50 Influencers – Campaigns & Elections 2014

Campaigns & Elections announced its annual “Influencers 50” and Revolution Messaging’s founder Scott Goodstein and head of advertising Keegan Goudiss made the list. The firm is honored that two of our own are recognized for bringing the latest in digital technology, analytics and creativity to political campaigns up and down the ballot.

Revolution Messaging was proud to introduce new innovations in 2014 that will alter the political landscape for years to come – particularly Revere, which includes the first self-serve digital ad platform for political campaigns. For the first time, campaigns of all sizes have the latest ad technology and targeting analytics at their finger tips – along with everything they need to run effective social media, calling and texting campaigns.

It has been a revolutionary year, not only for the firm but for political campaigns large and small. 2014 marked the first year in which Americans chose mobile phones over TV or computers. As such, political organizations and campaigns are shifting to meet voters where they spend their time. To help campaigns make the shift to mobile, Revolution Messaging launched Revere in April and another new service called “Smart Cookies” that takes targeting beyond your basic cookie matching to a whole new level of one-to-one targeting of individual key voters.

The firm also made waves this year by taking a creative and often humorous approach to its work. Taking a little inspiration from Jim Henson’s legacy, the firm used puppets in ads for DC mayoral candidate David Catania and for women’s advocacy group UltraViolet. Drawing from the cult bumper sticker campaign to “Kill Your TV,” the firm launched a tongue-in-cheek campaign urging political organizations to “Kill Your TV Consultant” as a way to educate campaigns about the more effective and affordable digital solutions available in 2014.

Learn more about Campaigns & Elections Influencers 50 here: http://campaignsandelections.com/campaign-insider/2348/the-influencers-50

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.


Revolution Messaging Honored as Top DC Innovator – ‘50 on Fire’

InTheCapital announced today its annual ‘50 on Fire’ finalists and Revolution Messaging is pleased to be honored in the news outlet’s annual list honoring visionary individuals and companies across all industries in Washington, D.C. The firm was recognized in the government and advocacy category for its work bringing the latest in digital technology, analytics and creativity to political campaigns up and down the ballot. InTheCapital collects nominations from the community for the city’s hottest names driving innovation in the District.

InTheCapital selected the entire firm of Revolution Messaging for the honor, noting:

It’s impossible to pick just one person from this digital strategies company since the entire firm has been on fire in 2014. With the launch of their “Kill Your Television Consultant” campaign, which urges political groups to stop wasting money on pricey TV ads and instead focus on digital, Revolution Messaging has shown that they aren’t afraid to try out new, forward thinking strategies during an election year.

Revolution Messaging’s digital advertising business has already doubled in the last year and tripled since 2012. It has been a revolutionary year, not only for the firm but for political campaigns large and small. In April of 2014, Revolution Messaging launched Revere – the first ever self-serve digital platform for political campaigns. Revere puts everything an issue or political campaign needs right at its finger tips – from targeted digital ads to social media rapid response to calling or texting campaigns. In September, the firm launched another new service called “Smart Cookies” that takes targeting beyond your basic cookie matching to a whole new level of one-to-one targeting of individual key voters.

The firm also made waves this year by taking a creative and often humorous approach to its work. Taking a little inspiration from Jim Henson’s legacy, the firm used puppets in ads for DC mayoral candidate David Catania and for women’s advocacy group UltraViolet. Drawing from the cult bumper sticker campaign to “Kill Your TV,” the firm launched a tongue-in-cheek campaign urging political organizations to “Kill Your TV Consultant” as a way to educate campaigns about the more effective and affordable digital solutions available in 2014.

Learn more about 50 on Fire here: http://inthecapital.streetwise.co/series/50-on-fire/

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.

Revolution Messaging

http://www.revolutionmessaging.com/


New Statistics: Mobile Ads Surge — Is Your Mobile Strategy Up to Snuff?

Digital advertising has continued to soar in 2014, according to new data released today by the Interactive Advertising Bureau. Most strikingly, mobile ad spending spiked to $5.3 billion in the first half of this year, surpassing banner ads for the first time (by over $1 billion).

This shift comes as 2014 marked the first year in which mobile phones outpaced personal computers as users’ preferred way to access the web.

With marketers across industries recognizing the public’s shift to smartphones and tablets, political campaigns and organizations should be asking themselves if they have the ad campaigns they need in place to reach voters in the final days before November 4th.

Contact us to learn more about how Revolution Messaging is helping campaigns of all sizes and budgets reach their key voters through the latest advances in technology and data analytics.

Read more in Media Life Magazine’s report: http://www.medialifemagazine.com/fact-mobile-ads-are-bigger-than-banner-ads/


Tales of Online Ad Scarcity Greatly Exaggerated

Campaigns & Elections

Digital consultants: Online ad scarcity a myth
By Sean J. Miller, 10/17/14

The scarcity of online ad inventory has been greatly exaggerated.

That’s what several digital media strategists told C&E in the wake of a New York Times report that prompted a flurry of interest in the availability of Web video ads down the stretch. Sure, some digital real estate has been staked out, the strategists say, but campaigns still have time and space to get their messages up online.

The Times focused on YouTube pre-roll inventory, which it reported is scarce in certain battlegrounds with less than three weeks to go before the 2014 midterms. Moreover, groups likes the U.S. Chamber of Commerce lamented that they couldn’t spend money online in some races even if they wanted to. “We learned last week that you could not buy digital ads in New Hampshire and Alaska,” Scott Reed, a strategist for the business group, told the paper.

That’s not exactly true, according to digital media strategist Keegan Goudiss.

“Scarcity helps make people want things more but it’s a little over blown,” says Goudiss, a partner at the Democratic media firm Revolution Messaging. “There’s so much inventory out there — both video and display — there really isn’t a scarcity.”

YouTube spots in Maine are at a premium and a newspaper banner ad on the Anchorage Daily News will come at an inflated cost, but that doesn’t mean you can’t get your message out digitally.

“They would have gotten a better price if they had started earlier on, but there’s a ton of inventory out there that people are going to be bidding on,” Goudiss says. “We just have to bid higher.”

Even if YouTube’s pre-roll is booked in your geotarget, Goudiss recommended buying broadcast networks that have separate online streaming channels. “There’s a lot of video networks they can work with,” he says.

Read more at:  http://campaignsandelections.com/campaign-insider/2344/digital-consultants-online-ad-scarcity-a-myth


2014 Election Protection App is here!

elxnprotxnapp

Revolution Messaging is proud to announce our partnership with the Election Protection coalition to produce the 2014 Election Protection and Ya Es Hora apps! The apps offer one single tool for all your voter protection needs.

The apps brings together the services of the best progressive data providers in the business:

Catalist for checking your voter registration status
New Organizing Institute’s Electionary for frequently asked voting questions in your state
Google’s Civic Information API and Voting Information Project to locate your polling place
Verified Voting for lists of voting machines used in your polling place
866-OUR-VOTE for reporting problems at the polls or obstacles to your right to vote

Download the app today by texting EPAPP for English or VOTO for Spanish to 90975.

Make sure you and your loved ones are in the know this November 4th!


6 Digital Questions You Should Ask This Campaign Season

Just a quick reminder to everyone, our team is here to help you with the best ad targeting technology at a cost substantially lower than what you will pay through others. Here are a few key items your team should consider when it comes to digital advertising:

1. Are you reaching people on the right screens?

Reach-Audience

 

Do you have a cross-screen strategy to reach older voters on tablets and desktops as well as drop-off voters on their smart phones during their daily commute? Don’t focus all your efforts on that old TV that sits by itself in the corner of the house… all alone…waiting for someone to stop looking at their phone.

2. Are you building your own retargeting audience?

RevMsg can provide you a free snippet of code to put on your website that will allow you to build a retargeting channel of your supporters.

3. Have you bought digital early to save money?

Learn the lessons from campaigns passed! In 2012, the Romney campaign outspent President Obama on digital advertising in Ohio. The Romney folks were bidding too much money on bad inventory…while the Obama team bought out the best inventory with minimum guarantees at a much lower price point! So buy early for better location, better effectiveness at lower costs!

4. Are you timing your digital ads to impact early voters?

As early voting becomes more universally adopted each election cycle, make sure you are prepared and this key portion of the electorate sees your ads before they vote. We can help your campaign get an edge by voter-file-targeting early voters, drop-off voters and young voters with Smart Cookies before they even request an absentee ballot!

5. Have you cookie matched your membership list and voter file data?

Cookie-Match2.2

 

Revolution Messaging is offering our current clients free membership data matches with our Smart Cookie technology. Our team belongs to the national voter file co-op and is honored to make the Democratic voter file available to progressive campaigns. What was enormously sophisticated and expensive a few years ago can now be executed to assist down-ballot races spend their money more effectively and turn out the right voters! For more information about our Smart Cookie technology, click here.

6. Are you using the latest in mobile fencing?

Geo-Fencing2.2

 

 

Revolution Messaging pioneered mobile advertising for campaigns last election cycle. Don’t be caught spending your mobile advertising dollars with an agency learning the ropes this election. We offer the latest in hyper-local mobile fencing targeting and device ID matching. Don’t know what that means? Let us show you the strength of our mobile advertising technology first hand!

Next steps to building your unique cross-screen plan:
We are happy to discuss these strategies with you and your campaigns to help you reach your target audience in the most efficient and way possible. African-Americans, Latinos, working-women, and young voters all are early adopters of the full use of their mobile phones, tablets and Smart TV devices, if these are your key targets…let’s talk soon.

To speak with someone about digital advertising, call us at 202-299-9393.


Kill Your TV Consultant

At the Netroots Nation conference being held in Detroit through this Sunday, Revolution Messaging is throwing down the gauntlet, unveiling the digital firm’s new campaign: Kill Your TV Consultant.

Riffing off the cult-classic “Kill Your TV” bumper sticker campaign, the firm will distribute “Kill Your TV Consultant” laptop/bumper stickers at a booth at the biggest annual gathering of progressive online activists, politicos and tech gurus which takes place in Detroit this Thursday through Sunday. Simultaneously, they will launch a digital ad campaign microtargeted at Netroots attendees. Demonstrating the power of their ad technology, the “Kill Your TV Consultant” ads will be targeting mobile phones, tablets, and computers of those at Netroots using GPS and the IP addresses of WiFi networks at the conference and hotels.

Screenshot 2014-07-17 11.05.41

“The world is going digital, but TV consultants are still convincing campaigns to spend all their money on only one screen that fewer of us watch,” said former Obama tech guru and founder of Revolution Messaging Scott Goodstein.

“It’s time to expose the truth that TV consultants don’t want campaigns to hear: Americans are spending more screen time with their mobile phones and other devices than with their TVs. In the internet age, where smart data driven work is possible, selling TV ads as the staple of any campaign diet is a little dishonest.”

In fact, a report released earlier this year found that US daily smartphone screen time has now surpassed TV. That’s also true worldwide. If one combines smartphone and tablet screen time the total exceeds TV by nearly an hour per day.

“Kill Your TV Consultant is more than a riff on the famous ‘Kill Your Television’ slogan and definitely NOT a bodily threat to our colleagues who deal with political television advertising. We are trying to kill the idea that the centerpiece of the modern political campaign is the costly and data-starved medium of television,” said firm partner and former White House videographer Arun Chaudhary. “The vast majority of the money made in these deals (and the money is indeed vast) is in the ‘ad buy,’ the actual dollars spent on TV station time, not on the research, creative, or strategic communications around a particular spot. This leads to terrible ads and more of them with a tremendous cost to the scant resources of campaigns, especially smaller ones.”

“As fellow progressives who want to see these campaigns succeed, we are sick of seeing high priced TV consultants wring every cent they can out of these organizations,” said Keegan Goudiss, who manages advertising for the firm. “Candidates can reach their target audience with more precision and better engagement for a lot less money by using creativity and going digital.”

Revolution Messaging is the creator of Revere Exchange, which gives campaigns the expertise they need to precisely target political audiences in ways never before possible. With more voter data than ever before, Revere can reach the right people, at the right place and the right time. It allows microtargeting of very specific demographics and geographies – down to commuters on a specific bus route playing games on mobile phones. All of this means less irrelevant advertising for members of the public and less budget wasted on advertising to folks who are not the intended audience (e.g. out of the district, not likely to vote) for the client. It’s a win-win. Learn more about Revere Exchange.