Campaigns & Elections announced its annual “Influencers 50” and Revolution Messaging’s founder Scott Goodstein and head of advertising Keegan Goudiss made the list. The firm is honored that two of our own are recognized for bringing the latest in digital technology, analytics and creativity to political campaigns up and down the ballot.
Revolution Messaging was proud to introduce new innovations in 2014 that will alter the political landscape for years to come – particularly Revere, which includes the first self-serve digital ad platform for political campaigns. For the first time, campaigns of all sizes have the latest ad technology and targeting analytics at their finger tips – along with everything they need to run effective social media, calling and texting campaigns.
It has been a revolutionary year, not only for the firm but for political campaigns large and small. 2014 marked the first year in which Americans chose mobile phones over TV or computers. As such, political organizations and campaigns are shifting to meet voters where they spend their time. To help campaigns make the shift to mobile, Revolution Messaging launched Revere in April and another new service called “Smart Cookies” that takes targeting beyond your basic cookie matching to a whole new level of one-to-one targeting of individual key voters.
The firm also made waves this year by taking a creative and often humorous approach to its work. Taking a little inspiration from Jim Henson’s legacy, the firm used puppets in ads for DC mayoral candidate David Catania and for women’s advocacy group UltraViolet. Drawing from the cult bumper sticker campaign to “Kill Your TV,” the firm launched a tongue-in-cheek campaign urging political organizations to “Kill Your TV Consultant” as a way to educate campaigns about the more effective and affordable digital solutions available in 2014.
Learn more about Campaigns & Elections Influencers 50 here: http://campaignsandelections.com/campaign-insider/2348/the-influencers-50
Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.