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Revolution Messaging Named Digital Strategists of the Year

Bernie Sanders’ Digital Firm Honored for Campaign Excellence

In an awards ceremony Wednesday night, the American Association of Political Consultants (AAPC) named Revolution Messaging the Digital Strategists of the Year. The Campaign Excellence Awards are a longstanding tradition of the AAPC, however this is the first ever award for “digital strategist of the year,” a reflection of the dramatic rise in importance of digital strategy for political campaigns.

“It is an honor to be recognized by our peers in the world of political consulting. Revolution Messaging may not be the biggest firm, but we are innovative, scrappy and we love what we do,” said Revolution Messaging CEO Scott Goodstein. “We are committed to advancing technology and using it creatively to help progressive campaigns compete at every level. We are proud to be rewriting the campaign playbook for 2016 in partnership with our clients, Bernie Sanders and the most compelling voices in the progressive community.”

Revolution Messaging is the digital firm for the Bernie Sanders presidential campaign, leading online fundraising, digital advertising, branding, video creation, website development, the online store, and the Artists for Sanders program. The firm has helped the Sanders campaign widely surpass the expectations of the political community in Washington, shattering grassroots fundraising records, breaking new ground in digital advertising and social media strategy, amassing enormous crowds at rallies, and developing new text-to-donate technology.

The AAPC awards recognize those individuals who have significantly contributed to the success of a candidate or public affairs campaign and whose conduct has been consistent with the professional code of ethics of the AAPC.  Nominations from the AAPC membership and political consulting community at large were vetted by an Independent Panel of Judges and recommendations were voted upon and confirmed by the AAPC Board of Directors.

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. Founded in 2009 and led by key members of the 2008 Obama campaign, the award-winning firm is a leader in cutting-edge progressive strategies for a mobile world. Follow us @revmsg.


Revolution Messaging Helped Wasserman Schultz Challenger Raise Record Breaking $557K in First Quarter 2016

Canova haul shows the firm’s national low-dollar model works for down ballot races

Washington, DC— The left’s leading full service digital firm, Revolution Messaging, announced today that the firm helped Tim Canova raise a record breaking $557 thousand in the first quarter of 2016. Canova, who is challenging DNC chairwoman Debbie Wasserman Schultz in Florida’s 23rd Congressional District, raised more than any previous first-time candidate has accumulated in the first quarter of the election year. The sum also tops Wasserman Schultz’s campaign fundraising for any quarter in all of 2014.

Revolution Messaging has won praise in recent months for helping Bernie Sanders outraise Hillary Clinton through millions of small dollar online contributions. Similarly, Canova’s average contribution is $20 and only six donors have made the maximum contribution, so 99.99% of his supporters can give again.

Nearly $100 thousand of Canova’s first quarter fundraising total was raised in the last four days of the quarter, underscoring that the campaign has the grassroots momentum to defeat Debbie Wasserman Schultz.

“With his record breaking fundraising haul this quarter, Tim Canova is proving it is possible for a grassroots-funded campaign to take on a powerful incumbent — even one so firmly embedded in the establishment,” said Mike Nellis, a Senior Digital Strategist at Revolution Messaging who developed and implemented the digital fundraising program for the Canova campaign. “Tim Canova is a candidate who speaks truth to power and will fight for working Americans, not big corporations. We are bringing the best digital strategies and branding available to amplify his message. Thanks to Canova’s supporters, we are well on our way to building a campaign that can compete and win.”

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. Founded in 2009 and led by key members of the 2008 Obama campaign, the award-winning firm is a leader in cutting-edge progressive strategies for a mobile world. Follow us @revmsg.

Revolution Messaging Media Contact: Moira Mack Muntz, 703-416-9188, moira.k.muntz@gmail.com

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Revolution Messaging Launches New Mobile Technology For Bernie Sanders Campaign

Text GIVE to 82623 to Contribute $10 directly from your mobile phone bill

Washington, DC — Today, full service digital firm Revolution Messaging is pleased to announce the launch of another innovative text-to-donate technology for the Bernie Sanders presidential campaign… the ability to have activists quickly contribute to the Bernie Sanders presidential campaign by charging donations directly to their phone bill.

With an increasing number of small-dollar contributions being made via mobile devices, and a large list of mobile subscribers, this new technology is a perfect fit for the Bernie Sanders campaign.

This new advancement simplifies the mobile donation process and minimizes keystrokes for anyone with a mobile phone carrier. Now supporters can easily donate whenever and wherever they please … whether they are at a rally, watching a debate, or reading the news. Contributions can be given up to $50 per individual phone number per month to each political committee and up to $200 per individual per year (cumulative) per political committee. Revolution Messaging worked in 2012 to get the Federal Election Committee to approve this technology.

Already, Revolution Messaging and the Bernie Sanders campaign are deploying creative strategies to raise record grassroots donations without a traditional fundraising team. Just two weeks ago, Revolution Messaging launched another groundbreaking new technology for text donations in conjunction with ActBlue Express. Today’s launch is yet another way Sanders’ supporters can make quick, rapid response donations.

“With our newest form of text to donate, it is easier than ever for Sanders’ supporters to donate with a few simple keystrokes” said Revolution Messaging CEO Scott Goodstein. “By putting the power in the hands of the ordinary citizens that text in 10 bucks instead of billionaires wasting time and money at cocktail parties, we are changing the campaign finance playbook with Bernie Sanders and his supporters.”

In addition to running all of the online fundraising for the Bernie Sanders campaign, the firm also manages the campaign’s digital advertising, branding, video creation, website development, online store, and Artists for Sanders program.

Campaign contributions to Bernie 2016 are not tax deductible for federal income tax purposes. Text HELP to 82623 for technical help on Bernie 2016 text messages. Msg&Data rates may apply. Terms available at http://txthlp.com

 

Revmsg.com

@revmsg

Revolution Messaging Contact: Moira Mack Muntz, 703-416-9188, moira.k.muntz@gmail.com


Revolution Messaging Launches First of Its Kind “Text-to-Donate” technology for Bernie Sanders’ Presidential Campaign

First Presidential Campaign to Integrate Text Messaging with ActBlue Express to Allow Quicker Rapid Response Donations

Washington, DC — Today, full service digital firm Revolution Messaging is pleased to announce the launch of an innovative text-to-donate technology for the Bernie Sanders presidential campaign. Powered by Revolution’s Revere Mobile platform, this integration enables supporters with ActBlue Express accounts to quickly donate to the Bernie Sanders presidential campaign via text messaging. With an increasing number of small-dollar contributions being made via a mobile device, and a large list of mobile subscribers, the Sanders campaign is now in a better position than any other campaign to take advantage of high leverage moments for fundraising.

Revolution Messaging’s integration with ActBlue Express drastically simplifies the mobile donation process to a simple text message asking if you would like to donate via your Express Account. This integration ties the supporter’s cell phone with their Express Pay account. Prior to this integration, SMS contributions were prohibitively expensive for campaigns because of  exorbitant charges to the wireless bill. This technology cuts out extra steps, carriers costs, and pricey percentages not going to the campaign. Now, with just a few keystrokes, a donor can quickly contribute from their phone using their payment information already stored within ActBlue.

Already, Revolution Messaging and the Bernie Sanders campaign are deploying creative strategies to raise record contributions without a traditional fundraising team. This new technology will make it easier than ever for supporters to make quick, event-driven donations such as during debates or rallies. The campaign will now be able to quickly text supporters breaking news alerts and invite them to reply to donate.

“Our new ‘Text-to-donate’ technology will make it easier than ever for supporters to donate from their mobile phones,” said Revolution Messaging CEO Scott Goodstein. “We are proud to be changing the traditional political campaign playbook with the Bernie Sanders campaign — and we’re excited to add this first of its kind technology.”

The technology was launched last night with a text during the Republican debate.

Revolution Messaging has a long history in advancing progressive technology:

  • 2008: CEO Scott Goodstein made history by building the revolutionary text messaging and mobile communications program for President Obama’s 2008 presidential campaign.

  • 2012: Revolution Messaging submitted (and won) an advisory opinion request (AOR) to the FEC and had it approved in 2012 by the Federal Election Commission (FEC)  evolving the pathway to mobile contributions for political campaigns.

  • 2014: The firm worked with The FEC again in 2014 to get better guidance on mobile advertising and reduce the restrictions on the disclaimers for small-sized mobile ads for political campaigns. (the first 3-3 tie of the current FEC)

  • 2015: Revolution Messaging won their petition to the Federal Communications Commission to make political text messaging spam be declared illegal under the TCPA.

In addition to running all of the online fundraising for the Bernie Sanders campaign, the firm also manages the campaign’s digital advertising, branding, video creation, website development, online store, and Artists for Sanders program.

ActBlue is a non-profit, building fundraising technology for the left. In just 10 years, ActBlue helped raise over $900 million for Democrats and progressives. As of this writing, they boast nearly 2 million members with Express accounts.

The Bernie Sanders campaign continues to lead the digital space with more grassroots contributions than any presidential campaign in history through the end of 2015.

Sanders’ Digital Campaign By the Numbers:

  • More than 2.5 million contributions through the end of 2015 — more than any presidential campaign in history achieved by this point (including Obama in 2008 and 2012).

  • Over 1 million donors to the campaign.

  • Over 2.3 million highly engaged followers on Facebook.

  • Sanders has led Clinton in YouTube searches by almost a 2:1 margin. (Source: Forbes)

  • BernieSanders.com receives more traffic than any other candidate’s website. (http://www.similarweb.com/blog/us-elections-2016-report-bernie-sanders-getting-more-traffic-than-all-candidates-combined)

  • The Bernie Sanders campaign has changed the playbook by having no dedicated off-line fundraising team.

Text BERNIE to 82623 to join Bernie Mobile (msg&data rates may apply)


Revolution Messaging Launches Bernie 2016 AppleTV app

First Presidential Campaign to Apple TV

Sanders Continues to Innovate, Dominate Digital Campaign

Washington, DC– Bernie Sanders’ presidential campaign and full-service digital firm Revolution Messaging announced today that the firm has launched an Apple TV app, the first presidential campaign to do so. The Apple TV launch comes on the heels of Sanders’ Snapchat debut and winning social media during the last presidential debate.

“As a digital consultant, there is nothing more exciting than working for a candidate who wants to push the envelope and innovate new ways to reach voters. From his record breaking online fundraising to being most talked about on Twitter, we are thrilled to bring our award winning technology to Senator Sanders’ groundbreaking campaign,” said Revolution Messaging Chief Technology Officer Walker Hamilton, who previously served as a lead programmer and site architect for President Obama’s 2008 campaign.

Last week, many voters across America began receiving their new Apple TVs. With the Bernie2016 Apple TV app, voters can easily stay updated with Sanders on the campaign trail, check out his most popular videos, and access his in depth policy discussions.

The Apple TV app was created by Revolution Messaging, the firm leading digital efforts for Sanders’ 2016 campaign. The award winning firm led by Obama veterans is heading up the Senator’s online fundraising and organizing, digital videos, advertising, web design, online store, text messaging and artists outreach.
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Sanders’ Digital Campaign By the Numbers:

  • First presidential campaign to launch Apple TV app.

  • Top follower growth on Twitter during the 11/14/15 debate – @BernieSanders: 11,000, more than double the growth of the next highest candidate (Source: Politico).

  • Over 800,000 donors to the campaign with over 1.5 million contributions.The most early donors of any presidential campaign in history, with the highest percentage of small dollar grassroots donors.

  • Over 2 million highly engaged followers on Facebook.

  • Sanders leads Clinton in YouTube searches by almost a 2:1 margin. (Source: Forbes)

  • BernieSanders.com receives more traffic than any other candidate’s website. (Source: http://www.similarweb.com/blog/us-elections-2016-report-bernie-sanders-getting-more-traffic-than-all-candidates-combined)

Revolution Messaging Media Contact: Moira Mack Muntz, 703-416-9188, moira.k.muntz@gmail.com

Revmsg.com
@revmsg

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Revolution Messaging Declares Victory Against Text Spammers as FCC Finally Acts on Firm’s Petition

After Years of Urging, FCC Takes A Stand Against Political Text Message Spam

Washington, DC — Revolution Messaging, a full-service digital firm, declared victory today as the FCC adopted the interpretation of its autocall rules sought by Revolution Messaging in a  petition filed with the Commission  three years ago, strengthening protections for consumers against unwanted calls and texts.

In 2010, Revolution Messaging emerged as the political industry leader in calling for a crackdown on text messaging and mobile spammers after seeing abusive practices from right wing spammers. In 2012, the watchdog firm officially petitioned the FCC to clarify and strictly enforce anti-spam laws to protect American consumers from political text message spam once and for all. After years of urging, the FCC took action June 18th, announcing that “The Commission reaffirmed that consumers are entitled to the same consent-based protections for texts as they are for voice calls to wireless numbers.”  (see pocketspammers.com for full history of this battle)

“Today’s action by the FCC is a win for consumers and all political campaigns who want to use SMS to communicate with supporters respectfully and responsibly,” said Revolution Messaging founder Scott Goodstein, who led the groundbreaking text messaging and social media efforts for the Obama campaign in 2008. “For too long, right wing political spammers have been hitting consumers with unwanted text messages. Under the cover of anonymity, spammers spewed offensive messages, lies, and even tried to keep certain voters away from the polls by sending false information.”

“When not abused, text messaging is one of the best ways for people to stay in touch with the campaigns they support – from quick information surveys to sharing event details or breaking big news or announcements directly with supporters,” added Goodstein. “I applaud the FCC  for finally taking action and clarifying the TCPA rules on email-to-text messaging spamming… and we now urge them to strictly enforce these rules during the 2016 election cycle and prosecute anyone who sends illegal and unwanted text messages.”

Political text message spam is problematic for consumers who must pay their cell phone carriers for these unwanted messages. Worse yet, there is no way for consumers to opt-out or even see who is responsible for sending the offending messages.

Revolution Messaging has been leading the fight against political mobile phone spam since 2010 when an onslaught of illegal text message spam was used against Democratic candidates. The organization documented the practice and developed a calling tool for Americans to call their attorney general’s office to report messages. On January 19th, 2012, Revolution Messaging filed a petition with the FCC.

Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world, offering fundraising, creative, video, mobile, advertising and technology services. Led by former staff and campaign advisors to President Obama, Revolution Messaging provides clients with the kind of technology, creativity and analytics that helped make his campaigns a success. Follow us @revmsg.


Revolution Messaging to Lead Digital Efforts For Bernie Sanders’ Presidential Campaign

Obama Vets Kick Off Online Fundraising, Social Media Campaign for Bernie 2016

Washington, DC– Bernie Sanders’ presidential campaign and full-service digital firm Revolution Messaging announced today that the firm has been hired to lead digital efforts for Sanders’ 2016 campaign. The award winning firm led by Obama veterans is heading up social media, online organizing, online fundraising, web design, and digital advertising for Bernie 2016.

“We are excited to bring on the team behind President Obama’s groundbreaking social media, mobile and rapid response digital operations in 2008,” said Sanders’ advisor Tad Devine. “The groundswell of grassroots support for Bernie is already surpassing expectations and Revolution Messaging is the right team to help us harness that energy with innovative, cutting-edge technology.  The campaign will bring together millions of Americans who are sick and tired of the economic and political status quo and want fundamental change in how we do economics and politics in this country.  We believe that Revolution is exactly the right group to help us use social media to achieve that goal.”

“Like a lot of Obama supporters, we were looking for a candidate with a track record of doing the right thing – even if it meant taking on Wall Street billionaires and other powerful interests. A candidate who could inspire a movement,” said Scott Goodstein, founder of Revolution Messaging and external online director for Obama ’08. “Bernie Sanders is that candidate.”

“We are thrilled to bring our award winning ad technology and rapid response digital media tools to this quickly growing movement,” added Goodstein.

In addition to Goodstein, who ran Obama’s social media and mobile programs in 2008, the Revolution Messaging team is led by Presidential campaign and digital strategy veterans including:

Arun Chaudhary – the first official White House videographer, a position created for him at the beginning of the Obama Administration. He also created “West Wing Week” and served as President Obama’s new media road director for the 2008 campaign.
Shauna Daly – the deputy research director for President Obama’s 2008 campaign, she spearheaded the creation of the Stop the Smears website.She also served as senior advisor of American Bridge and as research director of the Democratic National Committee.
Keegan Goudiss – the head of Revolution Messaging’s award-winning advertising team who has pioneered social media data tracking technologies for campaigns and worked for the DCCC and numerous campaigns before becoming a partner at Revolution Messaging.
Walker Hamilton –  One of the lead programmers and site architect for President Obama’s 2008 campaign, now Chief Technology Officer at Revolution Messaging.
Tim Tagaris – With a focus on fundraising, Tim has raised over $40 million online while serving as Digital Director for Senator Chris Dodd’s 2008 presidential campaign, Senator Chris Murphy in 2012, Ned Lamont for U.S. Senate, and other Revolution Messaging clients. From 2008-2011, he built and directed SEIU International’s first Digital Strategy Department.

Kenneth Pennington, who managed social media for Sanders’ senate office, will also be joining the campaign’s digital operations team. During his tenure, Pennington and his team helped Sanders achieve the largest social media following in the U.S. Senate.

Already with the help of Revolution Messaging, Sanders’ presidential campaign outperformed Republican candidates in early fundraising, raising $3 million in four days. To date, the campaign has received 75,000 contributions with an average donation of $43. Additionally, 185,000 supporters have signed up to join the campaign on BernieSanders.com.

Revolution Messaging Media Contact: Moira Mack Muntz, 703-416-9188, moira.k.muntz@gmail.com


Revolution Messaging Wins Six Pollie Awards

Progressive Firm Honored for Digital Advertising, Email Fundraising, Websites, Logos and More

WASHINGTON, DC – Revolution Messaging is proud to announce that it has been awarded six coveted Pollie Awards from the American Association of Political Consultants (AAPC), the industry’s highest honor bestowed upon political consultants at the national and international level. Revolution Messaging, a full-service digital firm, was recognized for its creative, website development, advertising and innovation during the 2014 political season.

The winning campaigns included:

2015 Gold Best Website (Downballot Statewide)
Maryland State Education Association’s MDAppleBallot.com

2015 Silver Best Use of Email Fundraising
Americans for Responsible Solutions PAC

2015 Silver Best Mass Transit/Bus Sign
National People’s Action’s Preyday Lenders

2015 Silver Best Internet Advertising for U.S. Senate – Democrat
Americans for Responsible Solutions for Senator Jeanne Shaheen
In conjunction with The Campaign Group, Inc.

2015 Bronze Best Logo
National People’s Action’s Preyday Lenders

2015 Bronze Most Original/Innovative Collateral Material
UltraViolet Board of Tourism

With over 2,400 entries, this year’s contest was the largest in AAPC history.

“It’s an honor to be recognized by the AAPC for our work in 2014,” Revolution Messaging’s Scott Goodstein said. “In a challenging midterm election year for Democrats, we were proud to help progressive candidates and issue campaigns break through and compete in a mobile world.

“It is particularly rewarding for our team to be honored for such wide ranging services as hyper-targeted advertising, logo development, websites and beyond,” added Goodstein. “Stay tuned for more cutting edge digital campaigning in the year ahead. ”

The AAPC announced this year’s winners at the 2015 Annual Pollie Awards & Conference on March 19 in New Orleans, LA. The Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers selects AAPC award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.”

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. Founded in 2009 and led by key members of the 2008 Obama campaign, the firm is a leader in cutting-edge progressive strategies for a mobile world. Follow us @revmsg.

PRESS CONTACT: Moira Mack Muntz, 703-416-9188, Moira.K.Muntz@gmail.com

 

Revolution Messaging

www.revolutionmessaging.com/

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Revolution Messaging’s Own Honored in Top 50 Influencers – Campaigns & Elections 2014

Campaigns & Elections announced its annual “Influencers 50” and Revolution Messaging’s founder Scott Goodstein and head of advertising Keegan Goudiss made the list. The firm is honored that two of our own are recognized for bringing the latest in digital technology, analytics and creativity to political campaigns up and down the ballot.

Revolution Messaging was proud to introduce new innovations in 2014 that will alter the political landscape for years to come – particularly Revere, which includes the first self-serve digital ad platform for political campaigns. For the first time, campaigns of all sizes have the latest ad technology and targeting analytics at their finger tips – along with everything they need to run effective social media, calling and texting campaigns.

It has been a revolutionary year, not only for the firm but for political campaigns large and small. 2014 marked the first year in which Americans chose mobile phones over TV or computers. As such, political organizations and campaigns are shifting to meet voters where they spend their time. To help campaigns make the shift to mobile, Revolution Messaging launched Revere in April and another new service called “Smart Cookies” that takes targeting beyond your basic cookie matching to a whole new level of one-to-one targeting of individual key voters.

The firm also made waves this year by taking a creative and often humorous approach to its work. Taking a little inspiration from Jim Henson’s legacy, the firm used puppets in ads for DC mayoral candidate David Catania and for women’s advocacy group UltraViolet. Drawing from the cult bumper sticker campaign to “Kill Your TV,” the firm launched a tongue-in-cheek campaign urging political organizations to “Kill Your TV Consultant” as a way to educate campaigns about the more effective and affordable digital solutions available in 2014.

Learn more about Campaigns & Elections Influencers 50 here: http://campaignsandelections.com/campaign-insider/2348/the-influencers-50

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.


Revolution Messaging Honored as Top DC Innovator – ‘50 on Fire’

InTheCapital announced today its annual ‘50 on Fire’ finalists and Revolution Messaging is pleased to be honored in the news outlet’s annual list honoring visionary individuals and companies across all industries in Washington, D.C. The firm was recognized in the government and advocacy category for its work bringing the latest in digital technology, analytics and creativity to political campaigns up and down the ballot. InTheCapital collects nominations from the community for the city’s hottest names driving innovation in the District.

InTheCapital selected the entire firm of Revolution Messaging for the honor, noting:

It’s impossible to pick just one person from this digital strategies company since the entire firm has been on fire in 2014. With the launch of their “Kill Your Television Consultant” campaign, which urges political groups to stop wasting money on pricey TV ads and instead focus on digital, Revolution Messaging has shown that they aren’t afraid to try out new, forward thinking strategies during an election year.

Revolution Messaging’s digital advertising business has already doubled in the last year and tripled since 2012. It has been a revolutionary year, not only for the firm but for political campaigns large and small. In April of 2014, Revolution Messaging launched Revere – the first ever self-serve digital platform for political campaigns. Revere puts everything an issue or political campaign needs right at its finger tips – from targeted digital ads to social media rapid response to calling or texting campaigns. In September, the firm launched another new service called “Smart Cookies” that takes targeting beyond your basic cookie matching to a whole new level of one-to-one targeting of individual key voters.

The firm also made waves this year by taking a creative and often humorous approach to its work. Taking a little inspiration from Jim Henson’s legacy, the firm used puppets in ads for DC mayoral candidate David Catania and for women’s advocacy group UltraViolet. Drawing from the cult bumper sticker campaign to “Kill Your TV,” the firm launched a tongue-in-cheek campaign urging political organizations to “Kill Your TV Consultant” as a way to educate campaigns about the more effective and affordable digital solutions available in 2014.

Learn more about 50 on Fire here: http://inthecapital.streetwise.co/series/50-on-fire/

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.

Revolution Messaging

http://www.revolutionmessaging.com/