Targeted digital advertising was one of the most important strategies that allowed the Bernie Sanders campaign to succeed despite launching at a significant disadvantage when it came to name recognition, list-building and a fundraising network, but the long-term effects of the political revolution can only be realized by empowering progressive candidates up and down the ballot.
National and statewide races are important, but progressives also need to be competitive in state legislative and municipal elections too. Revere Exchange makes digital targeting available to every progressive campaign, no matter how small.
With this in mind, we released an updated version of the Revere Exchange platform to make targeted advertising more accessible to campaigns of all sizes.
Revere Exchange allows you to upload your audience early to be prepared for peak opportunities when you have little time to capitalize on an issue in the news.
The platform is built for the user whether you are a newbie to ad placement or a seasoned professional. Upload your list, select your goals, choose your audience and share your creative with the click of a button.
Custom Matching Using Next-Generation Smart Cookies
You’ve got a database. We’ve got a place for it. Upload any list, whether a custom voter file or your membership list. As long as it’s got an email, cell phone and/or physical address, we can match it.
Use your own creative
Save time and money by using your own creative. Upload your creative assets directly into Revere Exchange for quick placement.
First launched in 2014, Revere Exchange was the political ad market’s first self-serve tool. Now, we’re taking it to the next level. Campaigns work hard to build their supporter lists and need to control their own data. With that in mind, Revere Exchange allows campaigns to upload their existing lists into the platform and select the goal. There is no minimum spend to match your lists.
Revere Exchange also uses Smart Cookie™ targeting and Device IDs to rematch lists more frequently ensuring that cookies deleted from users’ browsers are no longer in play. This keeps campaigns hitting their goals and prevents costly fraud.
We turn your list into a powerful rapid response tool, quickly delivering display ads, social and video, as well as native ads, which are seamlessly integrated into any platform from Facebook to local news sites.
From fundraising and list building to turning out voters at events or at the polls, native ads were among the most effective tools for the Sanders campaign and are crucial to down-ballot campaigns as well. Smart Cookie™ targeting and Device IDs ensure that more people will see them on the devices they use most whether desktops, phones or iPads.
The technology that delivered Bernie Sanders’s message to millions played a critical role in building a political revolution. Whether you’re running a campaign for city council or U.S. Congress, Revere Exchange can help you start one too.