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Revolution Messaging Named Digital Strategists of the Year, Wins Nine Pollie Awards

By Maeve Stier

It is an incredible honor to be recognized by our peers in the political campaign community. We are truly humbled to announce that the American Association of Political Consultants (AAPC) named Revolution Messaging the Digital Strategists of the Year. The Campaign Excellence Awards are a longstanding tradition but this is the first-ever award for ‘digital strategist of the year,’ a reflection of the dramatic rise in importance of digital strategy for political campaigns.

Last night, the AAPC held their annual Pollie Awards. Dubbed “the Oscars of political advertising,” Pollies are awarded for excellence in political communication and public affairs work. This year, the Pollie Awards recognized Revolution Messaging in nine categories, including Overall Best in Show for Bernie 2016.

We are honored to have won the following categories:

Web Video Gold #GoodellMustGo – UltraViolet

Best Internet Campaign Gold – Bernie 2016
Best in Show Gold – Bernie 2016

Website – Presidential Primary – Democrat Gold – Bernie 2016
Internet Advertising – Presidential Primary – Democrat Gold – Bernie 2016
Web Video – Presidential – Democrat Silver Backstage with Killer Mike – Bernie 2016

Best Use of Overall Internet Fundraising – Presidential Primary – Democrat Gold Bernie 2016 Grassroots Fundraising – Bernie 2016
Best Fundraising Gift With Donation Gold SuperPACK of Supporters – Bernie 2016
Best Use of Email Fundraising Gold Ben & Jerry Email – Bernie 2016

Thank you to everyone whose hard work and creative energy went into making these campaigns a reality, and congratulations to all other Pollie Award winners.

Revolution Messaging helps bring justice to Flint with donations via text message

By Carla Aronsohn and Maeve Stier

While Hollywood was celebrating its breathtakingly terrible track record of inclusion and diversity during the 88th Academy Awards ceremony on Sunday, February 28, another star-studded event focused on bringing justice to to a community in crisis took place on the other side of the country in Flint, Michigan.

#JusticeForFlint - Text JUSTICE to 83224Blackout for Human Rights teamed up with Revolution Messaging, ActBlue Charities and The Tides Foundation to organize a concert fundraiser to benefit those affected by the water contamination crisis in Flint. The event was live streamed online via Revolt TV to thousands of viewers and included performances by Janelle Monae and Stevie Wonder.

Revolution Messaging was honored to provide our SMS broadcast technology to the cause. Our Revere Mobile platform empowered attendees and viewers to effortlessly donate to the #JusticeForFlint Fund. We also provided digital strategy to maximize visibility and boost fundraising, such as promoting the shortcode and keyword during the #JusticeForFlint event and on social media.

To donate, viewers simply texted JUSTICE to 83224 from their mobile phone and clicked on a link to donate.

In just one day, Blackout for Human Rights built a membership base of 10,000 new SMS subscribers and the #JusticeForFlint fund received 4,000 contributions totaling over $150,000. Forty percent of people who joined the SMS list also made a contribution – an exceptional action rate. The hashtag #JusticeForFlint was the second-highest organic trending hashtag on Twitter nationally, topped only by the Academy Awards Oscars hashtag.

Donations are still being accepted. To support communities in Flint affected by the water crisis, text JUSTICE to 83224, msg&data rates may apply.Screenshot of text message - Text JUSTICE to 83224

Revolution Messaging Wins Six Pollie Awards

Progressive Firm Honored for Digital Advertising, Email Fundraising, Websites, Logos and More

WASHINGTON, DC – Revolution Messaging is proud to announce that it has been awarded six coveted Pollie Awards from the American Association of Political Consultants (AAPC), the industry’s highest honor bestowed upon political consultants at the national and international level. Revolution Messaging, a full-service digital firm, was recognized for its creative, website development, advertising and innovation during the 2014 political season.

The winning campaigns included:

2015 Gold Best Website (Downballot Statewide)
Maryland State Education Association’s

2015 Silver Best Use of Email Fundraising
Americans for Responsible Solutions PAC

2015 Silver Best Mass Transit/Bus Sign
National People’s Action’s Preyday Lenders

2015 Silver Best Internet Advertising for U.S. Senate – Democrat
Americans for Responsible Solutions for Senator Jeanne Shaheen
In conjunction with The Campaign Group, Inc.

2015 Bronze Best Logo
National People’s Action’s Preyday Lenders

2015 Bronze Most Original/Innovative Collateral Material
UltraViolet Board of Tourism

With over 2,400 entries, this year’s contest was the largest in AAPC history.

“It’s an honor to be recognized by the AAPC for our work in 2014,” Revolution Messaging’s Scott Goodstein said. “In a challenging midterm election year for Democrats, we were proud to help progressive candidates and issue campaigns break through and compete in a mobile world.

“It is particularly rewarding for our team to be honored for such wide ranging services as hyper-targeted advertising, logo development, websites and beyond,” added Goodstein. “Stay tuned for more cutting edge digital campaigning in the year ahead. ”

The AAPC announced this year’s winners at the 2015 Annual Pollie Awards & Conference on March 19 in New Orleans, LA. The Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers selects AAPC award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.”

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. Founded in 2009 and led by key members of the 2008 Obama campaign, the firm is a leader in cutting-edge progressive strategies for a mobile world. Follow us @revmsg.

PRESS CONTACT: Moira Mack Muntz, 703-416-9188,


Revolution Messaging


Revolution Messaging Named Finalist for 2015 Reed Awards

Campaigns & Elections Magazine has recognized Revolution Messaging as a finalist in four categories for the 2015 Reed Awards. The winners will be announced January 23 in Las Vegas, Nevada – and we are honored to make the finalist list for these entries:

Best Web Video for Mayoral Candidate
“Don’t Be a Puppet”
Client: David Catania for Mayor
2014 was the year of the puppet. This video sought to paint Muriel Bowser as a political machine and highlight the danger of being an uninformed voter. “Don’t Be a Puppet” initiated a competitive election, and Bowser even attacked the puppets during debates.

Best Website for Independent Expenditure Campaign
Client: Maryland State Education Association
Maryland State Education Association’s Apple Ballot campaign revealed the power of digital in downballot races. We worked with MSEA to bring educator endorsements to the web, complete with responsive design, branding, zip code lookup and SMS Election Day reminders. 86% of MSEA-endorsed candidates won in the June primary and 71% of endorsed candidates won in the November election. On a bad night for Democrats, helped with driving votes in key down-ballot elections.


Best Website for Issue Advocacy or Public Affairs Campaign
Client: Ohio Education Association provides data analysis from the Ohio Department of Education in an effort to transparently compare public schools and publicly funded charter schools. In addition to responsive design, branding and analysis, Revolution provided an open-sourced library of scripts that parse, compile and prepare data for SQL import that can be viewed on GitHub for added credibility. The site has been so successful that the conservative Republican governor has spoken out about charter school reform to major state media outlets.


Best Online Fundraising Program
Americans for Responsible Solutions PAC
Client: Americans for Responsible Solutions
When most people think of SuperPACs and Citizens United, the first thing that comes to mind is a small number of people and corporations donating large amounts of money to influence elections. Americans for Responsible Solutions PAC turned that notion on it’s head in 2014, engaging thousands and gaining an average contribution of less than $50.


In 2014, Revolution Messaging won five Reed Awards, including Best Website: Independent Expenditure, Public Affairs Advocacy or Ballot Initiative, Best Use of Viral Marketing, Best Villain, Toughest Television Advertisement and Best Use of Social Media Engagement.

MD Primary a Win for Education Supporters

86% of Candidates Backed By MD Educators Won Primaries Tuesday

Washington, DC  — Revolution Messaging congratulates the Maryland State Education Association on Tuesday’s primary results. 86% of the 275 candidates backed by the MSEA for their support of public education won Tuesday and will advance to the general election.

Revolution Messaging was proud to work with MSEA to create — a site that makes it easier than ever for voters to find the pro-education candidates in their district. The site received more than 60,000 visits ahead of Tuesday’s primary.

Through the firm’s innovative and affordable new platform, Revere Exchange, the MSEA was able to efficiently and effectively alert their members about their primary candidates where it is most convenient –  online and on their mobile phones. Revere Exchange leverages the latest in targeting technology to run ads at a much lower cost than traditional advertising.


Revere Exchange gives campaigns the expertise they need to precisely target political audiences in ways never before possible. With more voter data than ever before, Revere can reach the right people, at the right place and the right time. It allows microtargeting of very specific demographics and geographies – down to commuters on a specific bus route playing games on mobile phones. All of this means less irrelevant advertising for members of the public and less budget wasted on advertising to folks who are not the intended audience (e.g. out of the district, not likely to vote) for the client. It’s a win-win. Learn more about Revere Exchange here:

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.

Latest on SMS Polling Place Lookup – Hurricane Sandy Updates

Last week, Revolution Messaging unveiled our SMS-based polling place lookup tool, which many of our clients and their supporters or members used to find where to vote on election day. We’re extremely happy that this tool has been a success, but last week’s Hurricane Sandy has made some things uncertain. We are urging users of this service to exercise caution when using it in areas where polling places may be closed, relocated or have their hours changed due to storm-related damage and flooding. The data we deliver with this tool comes from Google’s Civic Info API, and recently Google’s Anthea Watson Strong advised us and other developers using their service as follows:

“The Hurricane Sandy affected states of NY, CT, RI, NJ, MD and VA are still recovering, and we expect to see a number of hurricane related polling place changes. Our data provider is working to collect and publish as many polling place changes as possible. Local election officials are currently focused on disaster recovery and administering the election on Tuesday. To the extent they have capacity to publish changed locations in a format we can use, our data provider is working to ensure we get that information and make it available to you.”

We, along with Google and local election authorities, are doing everything we can to provide accurate information on polling place locations, but in those cases where it may not be certain, we feel it necessary to be honest that local authorities are rightly concerned first and foremost on disaster recovery. Our polling place finder will continue to offer our clients’ members, activists and supporters vital links to allow them to check with the local authorities along with their polling places and addresses, and especially in areas affected by the disaster, we advise them strongly to use these avenues as well.

Revolution Messaging Presents New SMS Polling Place Lookup Tool

Revolution Messaging is excited to announce our new polling place lookup tool for the 2012 election. The tool acts as a mobile-friendly way for voters to avoid cluttered and confusing Secretary of State websites when looking for their polling location. The tool uses data from the NOI Voting Information Project (VIP) to instantly deliver voters’ polling places, based on their street address, directly to their phones.

Test the tool yourself by texting LOC and your ADDRESS to 90975 to receive the following text message:

Also provided is the direct link to Revolution Messaging’s state-based Tumblr tool ( This tool provides additional information, such as voting deadlines, links to all Secretary of State websites and important phone numbers, all on a mobile friendly site. This also ensures people can lookup last minute changes to VIP data, and that Revolution Messaging and our clients are providing the most accurate information to voters.

Interested in learning more? Contact your client representative today at 202-299-9393!

FEC Ruling a Victory for Your Campaign

Campaigns and political organizations across America were handed a major victory by the Federal Election Commission yesterday. After a long, hard, well worth it fight, the FEC approved our advisory opinion request to expand mobile payments.

What does that mean for you? First and foremost, we have helped ensure that the new text message donation system is a more accessible, affordable and transparent process for political campaigns. Most importantly, we helped save thousands of dollars for political campaigns.

How did we do this? The FEC agreed to all of our requests in the opinion we filed last month:

Accessible – Campaigns will now be able to use shared shortcodes to allow a quicker time to market than the initial m-Qube proposal.

Affordable – Federal campaigns are now allowed to share the costs of the shortcode with other campaigns to save $10,000 to $20,000 in just set up and fees for the ability to use these services.

Transparent – Contributions will be allowed to be processed and reported, and not just simply marked as an anonymous donation of $50 to $200. This would truly make this method of payment a new channel for committees to solicit and report contributions of donors.

“This decision will not only bring this service to political committees faster, but will make it more affordable and open for those using it,” said Scott Goodstein, Revolution Messaging’s CEO and Founder. “It’s a tremendous victory for consumers who will use this technology to support federal PACs of their choosing. Text message fundraising is an innovation we should embrace, but not at the expense of transparency and good policy.”

We are excited for this new process to begin and ready to move forward with our clients to begin receiving the benefits of this new, accessible and efficient donation system.

Interested? Contact us today with any questions or to get started right away.

2011 NCLR Annual Conference Straw Poll

Revolution Messaging partnered with NCLR  and Lake Research Partners at the 2011 NCLR Annual Conference to conduct a straw poll of participants. NCLR came out with the results in a press release today. 

Poll conducted at NCLR Annual Conference held in Washington, D.C. 

Washington, D.C.—Immigration overwhelmingly trumps both the economy and education as the most important issue for Latinos, according to a recent poll of 547 supporters and attendees at the 2011 NCLR Annual Conference. Almost half (45 percent) of all respondents chose immigration as the top issue, as opposed to jobs and the economy (25 percent), education (21 percent), and health care (6 percent).

“Since the enactment of SB 1070 and other Arizona-style anti-Latino legislation, immigration has vaulted to the top of the Latino community’s key concerns for the first time in polling history,” said Janet Murguía, NCLR President and CEO. “This should serve as a wake-up call to politicians on both sides of the aisle that inaction on this issue will be a huge factor in the upcoming elections.”

The straw poll, conducted in partnership with Lake Research Partners and Revolution Messaging via text message, also revealed attendees’ attitudes about President Barack Obama and provided insight into the 2012 elections. While nearly 80 percent of respondents said that they plan on voting for Obama in the upcoming election, only 29 percent “strongly approved” of the president’s job performance, whereas 44 percent “somewhat approved” and 27 percent “disapproved.”

“With the election just a little more than a year away, Conference participants are looking first and foremost to support and represent the Latino community,” added Celinda Lake of Lake Research Partners.

Survey respondents indicated that they are more likely to vote in 2012 to support and represent Latinos (63 percent), rather than in support of either the Democratic (34 percent) or Republican party (3 percent). This should come as no surprise given the bipartisan lack of action on issues of importance to the Hispanic community.

NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Latinos. For more information on NCLR, please visit, or follow us on Facebook and Twitter.

Making Mobile Apps Work

For any organization-whether it’s a nonprofit or political campaign-there is a list of social media tools that should be kept up with.

Moving up on that list are mobile applications, created by non-profit and political organizations to connect directly to their support base.

If you think it’s social media overkill, think again. Currently, there are 45 million smartphone users in the U.S. With that, 2010 has become the year for mobile apps. In 2009, there were 2.5 million downloads for paid and free apps. Gartner Research predicts that it will increase to 4.5 million downloads, totaling to $6.7 billion in revenue in 2010.

From reading the New York Times to tracking naps, there is an application for just about anything. For political and nonprofit organizations, our biggest tip is to avoid creating a mobile app that’s an RSS feed of an organization’s Twitter or blog. Instead, view the mobile app as a way to creatively inform, entertain and engage users.

The mobile world

What do people have on hand at almost any given time? Keys. Wallet. Cell phone.

Mobile apps should include features that capitalize on information that people want to read and share on-demand. The most valuable kind of application is one that gives information that’s important and relevant to their audience.

To help educate pet owners about toxic plants, the The American Society for the Prevention of Cruelty to Animals (ASPCA) created Pet Safe, an app with a searchable database of plants harmful to dogs, cats and horses. When an animal ingests a suspicious plant, a concerned pet owner can read a detailed profile of the plant, find out what actions they need to take and if necessary, dial the ASPCA Animal Poison Control with just one touch.

Location is key

GPS-enabled mobile devices gives organizations the opportunity to leverage location-based features. Whether it’s finding a local health clinic or polling office, GPS can be used to fit an organization’s cause. One example of GPS being used effectively is the new iPhone app by Volunteermatch. The app makes it easier for people to do good by allowing users to search for local volunteer opportunities based on their location.

Sharing is caring

Allowing users to share information from the app or the program itself can help spread an organization’s message to like-minded friends.

Voto Latino released the Be Counted App for users in Los Angeles and Silicon Valley in March. The app featured videos and a quiz about the U.S. Census that worked to dispel myths and encourage Latinos to fill out the form.

A huge driving force for the application was a free concert featuring Latino pop stars, guaranteed to users who shared the app with their friends through SMS or email. Giveaways, secret shows and meet-and-greets are a few ways to drive online and offline action.

A novel approach

Two way-communication is an important component of any social media approach. To raise awareness about their opposition to Tom Emmer, the Republican gubernatorial candidate, the Alliance for a Better Minnesota created Tom Emmer’s Minnesota, a fake travel app that shows what life Minnesotans would face if he were to be elected.

The section “Things to Do in Tom Emmer’s Minnesota,” gives a guided tour of Minnesota under Tom Emmer’s leadership.  One of the suggestions is to visit what would’ve been the “former site of the Mayo Clinic,” a comment on Emmer’s anti-healthcare reform stance. Users are also able to contribute their own “travel tips.”

The last word

All in all, consider why a supporter would want to connect through mobile apps. Is it because they want timely information? Are there other incentives-like in Voto Latino’s case, a free concert? Could it be novel and entertaining like the Tom Emmer Minnesota app?

Lastly, mobile apps are only as effective as their user base. When making an app, consider that even though iPhone and Android sales are on the rise, they still only make up a small percentage of phones in use. comScore’s recent report shows that non-smartphones are the majority. Devices created by Samsung, Motorola and LG make up about 60 percent of the market. So when developing a mobile app, it is possible and important to create one that can operate on a cell phone with a basic data plan, as well as high-end smartphones. The larger audience the app can reach, the bigger impact it will have.