In early September, we were asked to help the St. Louis metro area movement for justice for Mike Brown and other victims of police brutality, profiling and murder. The movement was organizing quickly and needed to communicate with a large number of activists quickly and reliably; in short, this is exactly the kind of movement that needed SMS messaging – texting.
An hour later, the mobile program was up and running, with subscribers opting in via web form, face-to-face canvassing and by texting the keyword HANDSUP to 90975. A few weeks later, this small program grew to a list of thousands of activists in the Saint Louis area as well as distribution of press releases to a specialized segment of reporters.
The movement’s weekend of resistance began October 10th: marches, acts of civil disobedience and protest occurred all over the metro area. The SMS list directed activists to key locations, bringing the message to political fundraising events, well-trafficked commercial areas, and to Rams fans gathered for Monday Night Football.
The justice movement continues, and we are dedicated to continuing the momentum onward.
For more info on how you can get involved visit: http://fergusonoctober.com/