Your Selection

   Case Studies

Texting for Justice in Ferguson

FergusonLogo

In early September, we were asked to help the St. Louis metro area movement for justice for Mike Brown and other victims of police brutality, profiling and murder. The movement was organizing quickly and needed to communicate with a large number of activists quickly and reliably; in short, this is exactly the kind of movement that needed SMS messaging – texting.

Fergusonmarch
An hour later, the mobile program was up and running, with subscribers opting in via web form, face-to-face canvassing and by texting the keyword HANDSUP to 90975. A few weeks later, this small program grew to a list of thousands of activists in the Saint Louis area as well as distribution of press releases to a specialized segment of reporters.

The movement’s weekend of resistance began October 10th: marches, acts of civil disobedience and protest occurred all over the metro area. The SMS list directed activists to key locations, bringing the message to political fundraising events, well-trafficked commercial areas, and to Rams fans gathered for Monday Night Football.

The justice movement continues, and we are dedicated to continuing the momentum onward.
For more info on how you can get involved visit: http://fergusonoctober.com/


High Voter Turnout Among Concert Goers

Finding locations and events that supply visibility and plenty of opportunity to reach new voters on an extensive scale is key to carrying out a successful registration effort. Approaching folks at the usual candidate support rallies and debate watch parties are useful methods, but entertaining and exciting happenings attract a diverse constituency offering the ability to organize around people’s own individual interests. Head Count is one such organization leading the charge to improving voter registration efforts using the power of music. In their recent study, Head Count concluded that 72% of people registered at concerts voted. An impressive statistic!


The Obama New Media Operation

A great, and very detailed, report on Obama for America’s New Media operation. Definitely take some time to read it. Here is a small piece from their conclusions:

The Obama for America campaign took place at a unique moment in history and achieved unparalleled success online. Since that time, the context of online organizing has continued to change. Much of the campaign took place before the worst of the economic downturn, and the climate for all fundraising has since become much more challenging. And in the past six months, we’ve seen social networks like Twitter continue to explode, and others, like Facebook, make their tools much more accessible for nonprofits. So, although much can be learned from OFA’s successes (and failures), what was true for the Obama campaign six to 12 months ago simply may not be true today.

As you consider this report’s findings, please also bear in mind that our report focused more deeply on online fundraising results because those were so significant, visible and relatively easy to track. However, many of these tactics can be applied to other organizational initiatives, ranging from advocacy to public education to volunteer engagement.