The Maryland State Education Association came to us in 2014 with an idea to turn their printed apple ballots into an interactive website to improve distribution efforts and allow for a more strategic promotion plan. Our team immediately went to work, designing, developing and data-crunching for MDAppleBallot.com. The resulting apple ballot website featured a zip code lookup for individuals to learn about educator-endorsed candidates in their area and a signup to receive reminders closer to Election Day or to volunteer. We developed a full campaign strategy to promote the website, including a media plan and creative for online display, video and mobile. The message urged members to vote for local political candidates who would support the association’s educational goals.