Background

The Maryland State Education Association (MSEA) has long supported education-friendly candidates using an “apple ballot”

The widely recognized apple ballot is printed and distributed to members to inform them of the educator-endorsed candidates for the upcoming election.

The Maryland State Education Association came to us in 2014 with an idea to turn their printed apple ballots into an interactive website to improve distribution efforts and allow for a more strategic promotion plan. Our team immediately went to work, designing, developing and data-crunching for MDAppleBallot.com. The resulting apple ballot website featured a zip code lookup for individuals to learn about educator-endorsed candidates in their area and a signup to receive reminders closer to Election Day or to volunteer. We developed a full campaign strategy to promote the website, including a media plan and creative for online display, video and mobile. The message urged members to vote for local political candidates who would support the association’s educational goals.

 


 

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