Background

While Hollywood was celebrating its breathtakingly terrible track record of inclusion and diversity during the 88th Academy Awards ceremony on Sunday, February 28, another star-studded event focused on bringing justice to a community in crisis.

JusticeForFlint mockup

Blackout for Human Rights teamed up with Revolution Messaging, ActBlue Charities and The Tides Foundation to organize a concert fundraiser to benefit those affected by the water contamination crisis in Flint, Michigan. The event was live streamed online via Revolt TV to thousands of viewers and included performances by Janelle Monae and Stevie Wonder.

Revolution Messaging was honored to provide our SMS broadcast technology to the cause. Our Revere Mobile platform empowered attendees and viewers to effortlessly donate to the #JusticeForFlint Fund. We also provided digital strategy to maximize visibility and boost fundraising, such as promoting the shortcode and keyword during the #JusticeForFlint event and on social media.

To donate, viewers simply texted JUSTICE to 83224 from their mobile phone and clicked on a link to donate.

In just one day, Blackout for Human Rights built a membership base of 10,000 new SMS subscribers and the #JusticeForFlint fund received 4,000 contributions totaling over $150,000. Forty percent of people who joined the SMS list also made a contribution – an exceptional action rate. The hashtag #JusticeForFlint was the second-highest organic trending hashtag on Twitter nationally, topped only by the Academy Awards Oscars hashtag.

 


 

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