In the 2004 election, “new media” was defined by blogs. In 2008, it was defined by Facebook and Twitter. In 2012, those social media tools will move from your computer screen to your pocket, as mobile technology helps define the new terms of campaign engagement.
Political strategists are getting ready for the new era – testing new uses for mobile technology, and generating massive contact lists. Last week, Harry Reid’s re-election campaign launched a text messaging program surveying constituents on their feelings about health care. Those results were then sent out for all to see on Reid’s campaign Twitter account.