Lifestyle Marketing
People still select and identify with issues and hold meetings, dinners, …and some still go bowling! Just like our grandparents’ generation campaigned for causes by going and speaking to parents at local PTA meetings, business leaders at Rotary Club breakfasts and senior citizens at WWII Veterans’ dinners, you must include this type of organizing in your overall strategy.
Revolution Messaging creates engaging billboards, wrappers, collateral materials, walk cards and point of purchase displays for your organization. This, combined with our successful mobile program and online services, will cover all your bases in effectively getting your message out!
Word of Mouth
Revolution Messaging understands the importance of one-on-one communication and wants to make sure that your organization is being discussed locally and factually. Over-the-airwaves campaigning is losing out to direct communication, especially since the arrival of DVRs and Netflix. People are skipping over television ads and multi-tasking while watching their favorite programs. Newspaper readership is drastically declining and TV stations are going out of business. So where are people getting their news? How are you engaging them in this new age? Revolution Messaging can help you answer those questions specific to your needs.
Taste-Makers
Do you know who the opinion leaders in your community are and what they are saying about your cause? These are your taste-makers, people who are often overlooked in the standard press lists. Opinion leaders and potential brand ambassadors who personally interact with your audience everyday should also make your list. It may be a pastor, barber, bartender, cab driver or nightclub promoter. These people present vital communication channels and Revolution Messaging will help you engage them.
Point of Purchase
What catches your eye when waiting in line at a grocery store? The candy bars and gum on display of course – waiting for you to drift off into thought as you wait your turn and give in to impulse. We all do it, buy that one candy bar or magazine on our way out.
These same urges and instincts are true with voter registration, charitable giving and even making decisions on down-ballot issues. You need to be out there on the streets to make sure you’re available to talk about the issues or help the people who are in the community know what to say when the topic comes up in conversation at events or at the polls.
Street Teams
Developed out of the early hip-hop and punk rock communities, street teams became the brand ambassadors for breaking new artists. The concept is simple: put information and resources in the hands of committed fans, giving them the tools to carry the band’s message to the public. Everyone from the Beatles’ fan club to the KISS ARMY engaged their fans in growing their movement. How is your organization engaging your most loyal fans and involving them in growing your cause?
Street teams have evolved into a large business that many corporations spend millions of dollars on each month to develop buzz for their new products. Grassroots movements only grow when supporters have the tools and information needed to build them. Revolution Messaging will work with you to develop the appropriate tools for your base supporters and help make sure they’re deployed effectively.
Integration
How do you make sure all of this offline activity is adding up and becoming part of your overall campaign? What tools are you using to measure its effectiveness? Revolution Messaging can help you weave everything together and use the best resources to measure your successes and your strengths.