The Wall Street Journal reported today that this year, for the first time, smartphone and tablet ad spending will exceed spending on newspaper or radio ads, growing by 83% to $18 billion. But advertisers are still spending on newspapers, radio, and television as if we all waited to get our news from CBS Evening News and the morning paper delivery.
Advertisers spend about the same on mobile as on newspapers—about 10% of the total advertising market—but Americans spend nearly 25% of their media time on mobile, compared to 2% on newspapers. Those numbers just don’t add up.
The WSJ blames several factors for the slow adoption of online advertising, including a general resistance to change, a “preference for what they know,” and a lack of infrastructure. But as they lag, consumers and voters have moved on. These consumer trends will continue to grow, and smart advertisers should be aiming to meet them no matter what device they’re using through cross-screen advertising.
Here at Revolution Messaging, we can help you understand what cross-screen placement and creative are most effective in reaching your target audience, and how to do it cost effectively. Give us a call.
At the Netroots Nation conference being held in Detroit through this Sunday, Revolution Messaging is throwing down the gauntlet, unveiling the digital firm’s new campaign: Kill Your TV Consultant.
Riffing off the cult-classic “Kill Your TV” bumper sticker campaign, the firm will distribute “Kill Your TV Consultant” laptop/bumper stickers at a booth at the biggest annual gathering of progressive online activists, politicos and tech gurus which takes place in Detroit this Thursday through Sunday. Simultaneously, they will launch a digital ad campaign microtargeted at Netroots attendees. Demonstrating the power of their ad technology, the “Kill Your TV Consultant” ads will be targeting mobile phones, tablets, and computers of those at Netroots using GPS and the IP addresses of WiFi networks at the conference and hotels.
“The world is going digital, but TV consultants are still convincing campaigns to spend all their money on only one screen that fewer of us watch,” said former Obama tech guru and founder of Revolution Messaging Scott Goodstein.
“It’s time to expose the truth that TV consultants don’t want campaigns to hear: Americans are spending more screen time with their mobile phones and other devices than with their TVs. In the internet age, where smart data driven work is possible, selling TV ads as the staple of any campaign diet is a little dishonest.”
“Kill Your TV Consultant is more than a riff on the famous ‘Kill Your Television’ slogan and definitely NOT a bodily threat to our colleagues who deal with political television advertising. We are trying to kill the idea that the centerpiece of the modern political campaign is the costly and data-starved medium of television,” said firm partner and former White House videographer Arun Chaudhary. “The vast majority of the money made in these deals (and the money is indeed vast) is in the ‘ad buy,’ the actual dollars spent on TV station time, not on the research, creative, or strategic communications around a particular spot. This leads to terrible ads and more of them with a tremendous cost to the scant resources of campaigns, especially smaller ones.”
“As fellow progressives who want to see these campaigns succeed, we are sick of seeing high priced TV consultants wring every cent they can out of these organizations,” said Keegan Goudiss, who manages advertising for the firm. “Candidates can reach their target audience with more precision and better engagement for a lot less money by using creativity and going digital.”
Revolution Messaging is the creator of Revere Exchange, which gives campaigns the expertise they need to precisely target political audiences in ways never before possible. With more voter data than ever before, Revere can reach the right people, at the right place and the right time. It allows microtargeting of very specific demographics and geographies – down to commuters on a specific bus route playing games on mobile phones. All of this means less irrelevant advertising for members of the public and less budget wasted on advertising to folks who are not the intended audience (e.g. out of the district, not likely to vote) for the client. It’s a win-win. Learn more about Revere Exchange.
Revolution Messaging seeks a new digital project liaison for our technical team. This position coordinates digital projects with the other practices within our firm and also works with many of our clients.
This position works with the documents and procedures that Revolution Messaging’s technical team utilizes to produce project proposals and other project documents. This position also requires some knowledge of the Google Webmaster Tools, Google Analytics, online advertising, and WordPress.
This position also introduces client-services staff and clients to WordPress and other technical team tools and utilities via occasional in-person and online seminars.
Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a range of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.
Please send your attached or linked resume, a couple paragraphs about yourself and your salary requirements to firstname.lastname@example.org.
Revolution Messaging is currently accepting Video/Creative internship applications for the fall. This is a paid internship.
You: Hard working, highly motivated and fascinated by the intersection of art and politics. You don’t mind campaign hours and are seeking the opportunity to work with leaders in the lefty community, including the first official White House videographer, Arun Chaudhary. You are a creative thinker with an excellent working knowledge of Final Cut Pro or Premiere. After Effects knowledge is a plus. You want to work for a place that has clients you can be excited about and are proud to work for. You are a self-starter and can work independently and as part of a team. You don’t feel weird wearing jeans to work.
The Internship: Interns will get direct, hands-on experience with a creative team tapped into the campaigns of today and tomorrow. Typical projects include: TV ads, web videos, pre-roll ads and still photography. We tend to hire exceptional interns to join our team as paid staff.
If you think this sounds like a great experience, please send a cover letter explaining your qualifications and highlighting why you would be a great fit, along with a one-page resume to email@example.com
Arugula, Obama and Data Security – RevMsg in the News
As campaign season gets underway, Revolution Messaging reminds you to secure your data. Founder Scott Goodstein weighed in with Politico this week to remind campaigns that data security isn’t just an internet issue.
Scott Goodstein, the CEO of the digital firm Revolution Messaging and a former digital staffer on Obama’s 2008 campaign, said the digital world is simply a new wrinkle on an old problem. “Campaigns have always had the problem of data security,” he said.
Confidential documents or donor information written on paper frequently get left behind. Unscrupulous volunteers could easily steal credit card information — even when it’s written on paper.
“Security is not just a let’s-blame-the-Internet problem,” Goodstein said.
This weekend the Boston Globe reported on how President Obama takes time to escape the crazy 24 hour news cycle, giving a longer view perspective on each week in the Presidential radio address.
Revolution Messaging partner Arun Chaudhary told the Boston Globe about bringing the Presidential radio address into the 21st century by putting the video on youtube — while still embracing the tradition’s week-in-review format.
During the campaign, Chaudhary worked with the President to use video as “a quick, easy, and cheap way to reach supporters.” Is your campaign taking advantage of video to communicate more efficiently and effectively?
Finally, Chaudhary gave the New York Times a taste of life aboard Air Force One. In a piece focused on Presidential airplane food, Chaudhary provided his perspective after flying on the Presidential aircraft about three times per week.
“It’s American fare, in that it’s not going all arugula on people,” said Arun Chaudhary, who was President Obama’s videographer from 2009 to 2011. “It’s not aggressively nutritious.”
But foodies beware the soggy fries. With no fryer aboard the plane, you might prefer to save your calories for some Presidential M&Ms.
86% of Candidates Backed By MD Educators Won Primaries Tuesday
Washington, DC — Revolution Messaging congratulates the Maryland State Education Association on Tuesday’s primary results. 86% of the 275 candidates backed by the MSEA for their support of public education won Tuesday and will advance to the general election.
Revolution Messaging was proud to work with MSEA to create mdappleballot.com — a site that makes it easier than ever for voters to find the pro-education candidates in their district. The site received more than 60,000 visits ahead of Tuesday’s primary.
Through the firm’s innovative and affordable new platform, Revere Exchange, the MSEA was able to efficiently and effectively alert their members about their primary candidates where it is most convenient - online and on their mobile phones. Revere Exchange leverages the latest in targeting technology to run ads at a much lower cost than traditional advertising.
Revere Exchange gives campaigns the expertise they need to precisely target political audiences in ways never before possible. With more voter data than ever before, Revere can reach the right people, at the right place and the right time. It allows microtargeting of very specific demographics and geographies – down to commuters on a specific bus route playing games on mobile phones. All of this means less irrelevant advertising for members of the public and less budget wasted on advertising to folks who are not the intended audience (e.g. out of the district, not likely to vote) for the client. It’s a win-win. Learn more about Revere Exchange here: http://reverehq.com/exchange.
Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.
Revolution Messaging is thrilled to announce the addition of two political veterans to the full service digital strategy firm.
Michael Whitney, known for running the largest advocacy email list in the United States at Change.org, and labor union veteran Jenn Kauffman will be joining the growing firm on July 7th.
Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services.
As one of the most experienced and well regarded digital strategists in the political space, Michael joins Revolution Messaging as a Senior member of our Campaigns team. Michael will be helping some of our largest clients run their digital programs – with a focus on using email as a tool to complement their fundraising, field and communications efforts.
Michael comes to Revolution Messaging from Change.org, where he led the team responsible for email campaigning in the United States, as well as the team running the campaign started by Trayvon Martin’s parents calling for the arrest of their son’s killer. Michael previously worked with progressive political blog Firedoglake, leading campaigning around whistleblower advocacy, workers’ rights and safety, and marijuana legalization. He came up through the labor movement at SEIU and the workers’ rights nonprofit American Rights at Work. Michael got his start in online organizing as the co-founder of Generation Dean, Howard Dean’s 2004 presidential campaign’s young voter organizing effort.
Michael has a degree in documentary photography and political science from American University. He lives with his chocolate lab mix, Dirt McGirt.
A proud unionist at heart, Jenn Kauffman joins Revolution Messaging after nearly 8 years of providing integrated strategic communications within labor organizations, such as the AFL-CIO, AFSCME, National Labor College and National Education Association Health Information Network. In these roles, she produced digital and messaging presentations across the country and worked extensively on state-based campaigns to protect the rights of workers and common-sense immigration policy.
Previously, Jenn worked for a host of political and civic organizations, getting her start in digital communications as Deputy Director of Internet Operations for Al Gore’s 2000 presidential campaign.
A Navy brat who lived in a dozen states and has deep ties to the Central Highlands of Mexico, Jenn stayed put in Georgia for awhile and graduated from the University of Georgia’s Grady College of Journalism and Mass Communication. She lives in Washington, D.C. with her husband and her rescued Italian Greyhuahua.
Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world, offering fundraising, creative, video, mobile, advertising and technology services. Led by former staff and campaign advisors to President Obama, Revolution Messaging provides clients with the kind of technology, creativity and analytics that helped make his campaigns a success. The firm is known for bringing a bit of comic relief to campaigns, including the Webby-nominated Drunk Dial Congress campaign.
This is a tale of two progressive organizations that had a disagreement, but all ended well as cooler heads prevailed!
It started a long time ago in a Twitter universe far, far away…Ben & Jerry’s promotional truck tweeted they were on their way to visit Washington D.C. to deliver free ice cream to people who tweeted at them!
Despite our friendly requests, Ben & Jerry’s passed us by in favor of delivering free ice cream to the likes of Daniel Snyder and his cohorts outside the District. It was the distinct pain of betrayal, and possibly low blood sugar, which led us to produce and tweet our attack ad to the creators of the original attack ad. (Reference: Ben & Jerry’s battled Pillsbury over distribution rights and created “What’s the Doughboy Afraid Of?” campaign.)
Realizing the error of their ways, Ben & Jerry’s was quick to reconcile, delivering two days later. Little did we know, the incident would not go unnoticed by the local press.
Sometimes it takes a little doing to get your hands on some tasty frozen refreshment. The same goes for peace. While the ice cream was sweet, two sides coming together to show DC how to lift a spoon, a cup or a cone to help reconcile differences is even sweeter! To show our gratitude for Ben & Jerry’s coming to the table to work out our differences, we released this positive ad.
As you got out the charcoal for the barbecue last weekend while gathering with friends and family, you may have felt your phone buzzing in your pocket. Maybe it was a pal looking for last minute directions — or maybe it was an anonymous text warning you that Candidate X “supports homosexuality and its radical social agenda” or “denies protection to babies who survive abortions.” Serious buzzkill delivered to you in the form of unwanted, anonymous and misleading junk messages in the middle of your picnic. But you’ll feel even worse when you realize there is no way to unsubscribe from these misleading political texts and you are slapped with the bill for the messages as well. It happened to untold numbers of Americans during the 2012 election cycle and it could happen to you this summer.
It used to be said that Labor Day marked the unofficial start of campaign season, but over the years it has inched up and up, and now you can expect to see the ad wars all summer long. Unsolicited political text messages are illegal. But that hasn’t stopped right wing spammers from unleashing hateful homophobic, racist and other uninvited messages on voters across the country the last few election cycles. It happened in 2012 and it happened in 2010 when families from Colorado to Virginia and North Carolina to Minnesota all were hit with political text spam. Unless the FCC takes a stand, political text spammers will torment even more Americans as the 2014 elections heat up.
This crime hits consumers in their wallets, leaving them on the hook for any text charges with their cell phone carriers. Worse yet, there is no way for consumers to opt-out or even see who is responsible for sending the offending messages. And in some of the most egregious cases, the texts are actually used to confuse voters by telling them to show up to the polls on the wrong day.
The advent of text messaging has brought many benefits. It helps connect us with those we care about near and far — and has played a critical organizing role for citizens around the world working to spread freedom and democracy. Many political campaigns and social justice advocates are using texting for good: inviting interested members of the community to sign up and enjoy updates and opportunities to take action.
In fact, text messaging is one of the most effective campaign tools that exists — with text recipients 75 times more likely to read a message and take action compared to email recipients. However along with advances in technology come abuses. There is a reason email action rates have become so dismal – our inboxes are cluttered with too many messages. Imagine the same fate happening to your cell phone. Not a pretty picture.
In January 2012, my organization, Revolution Messaging, filed a petition with the FCC to urge them to put an end to political text spam once and for all. For nearly two years, former FCC Chair Julius Genachowski failed to stand up for consumers and rule on the petition to stop this spam. But there is a new chairman in place now and we are urging Chairman Tom Wheeler to take action before the 2014 election cycle gears up.
Under Chairman Wheeler, the FCC just announced they are slapping a conservative group with a $2.9 million fine for placing illegal robocalls (automated recorded calls) to Americans’ cell phones. Hitting these spammers with a multi-million dollar fine is an important first step to defending consumers, but the FCC must do more. Not a single political text message spammer has been fined by the FCC to date.
Political text message spam is only going to grow unless the FCC takes a hard line against spammers — punishing them to the full extent of the law. We can stop the bad guys from turning our cell phones into another spam vehicle. We urge Americans to join us in this fight by visiting pocketspammers.com to learn more and to submit comments to the FCC. Please join us in telling the FCC to stand up for consumers and stop the spammers now before another costly election season gets underway.
We use Node.js, backbone.js, underscore, and any other tools that fit the bill. You should be someone who can jump in and get going quickly. You won’t need to work from our office, but we fly our team together for face-to-face meetings every 6 to 12 months.
In addition to a great work environment, we offer a comprehensive range of benefits. Some of these are:
Medical and dental plan
Two weeks paid vacation after your first three months
Cost-splitting for Conferences & educational resources
Skills & Requirements
Proficient in integrating with web services
Revolution Messaging, founded in 2009 in Washington D.C. by key members of the 2008 Obama campaign, is a leader in cutting-edge progressive strategies for a mobile world. Our clients include government agencies, nonprofit groups, unions and political campaigns and candidates. Revolution Messaging specializes in a range of in-house digital strategies, including mobile, advertising, social media, video, creative, fundraising and web development.
Please send a link to your resume, a couple paragraphs about yourself, a link to your GitHub account, and your salary requirements to firstname.lastname@example.org.
"In this revolution no plans have been written for retreat"