Your Selection

   Revolution Messaging

Kill Your TV Consultant

At the Netroots Nation conference being held in Detroit through this Sunday, Revolution Messaging is throwing down the gauntlet, unveiling the digital firm’s new campaign: Kill Your TV Consultant.

Riffing off the cult-classic “Kill Your TV” bumper sticker campaign, the firm will distribute “Kill Your TV Consultant” laptop/bumper stickers at a booth at the biggest annual gathering of progressive online activists, politicos and tech gurus which takes place in Detroit this Thursday through Sunday. Simultaneously, they will launch a digital ad campaign microtargeted at Netroots attendees. Demonstrating the power of their ad technology, the “Kill Your TV Consultant” ads will be targeting mobile phones, tablets, and computers of those at Netroots using GPS and the IP addresses of WiFi networks at the conference and hotels.

Screenshot 2014-07-17 11.05.41

“The world is going digital, but TV consultants are still convincing campaigns to spend all their money on only one screen that fewer of us watch,” said former Obama tech guru and founder of Revolution Messaging Scott Goodstein.

“It’s time to expose the truth that TV consultants don’t want campaigns to hear: Americans are spending more screen time with their mobile phones and other devices than with their TVs. In the internet age, where smart data driven work is possible, selling TV ads as the staple of any campaign diet is a little dishonest.”

In fact, a report released earlier this year found that US daily smartphone screen time has now surpassed TV. That’s also true worldwide. If one combines smartphone and tablet screen time the total exceeds TV by nearly an hour per day.

“Kill Your TV Consultant is more than a riff on the famous ‘Kill Your Television’ slogan and definitely NOT a bodily threat to our colleagues who deal with political television advertising. We are trying to kill the idea that the centerpiece of the modern political campaign is the costly and data-starved medium of television,” said firm partner and former White House videographer Arun Chaudhary. “The vast majority of the money made in these deals (and the money is indeed vast) is in the ‘ad buy,’ the actual dollars spent on TV station time, not on the research, creative, or strategic communications around a particular spot. This leads to terrible ads and more of them with a tremendous cost to the scant resources of campaigns, especially smaller ones.”

“As fellow progressives who want to see these campaigns succeed, we are sick of seeing high priced TV consultants wring every cent they can out of these organizations,” said Keegan Goudiss, who manages advertising for the firm. “Candidates can reach their target audience with more precision and better engagement for a lot less money by using creativity and going digital.”

Revolution Messaging is the creator of Revere Exchange, which gives campaigns the expertise they need to precisely target political audiences in ways never before possible. With more voter data than ever before, Revere can reach the right people, at the right place and the right time. It allows microtargeting of very specific demographics and geographies – down to commuters on a specific bus route playing games on mobile phones. All of this means less irrelevant advertising for members of the public and less budget wasted on advertising to folks who are not the intended audience (e.g. out of the district, not likely to vote) for the client. It’s a win-win. Learn more about Revere Exchange.


MD Primary a Win for Education Supporters

86% of Candidates Backed By MD Educators Won Primaries Tuesday

Washington, DC  — Revolution Messaging congratulates the Maryland State Education Association on Tuesday’s primary results. 86% of the 275 candidates backed by the MSEA for their support of public education won Tuesday and will advance to the general election.

Revolution Messaging was proud to work with MSEA to create mdappleballot.com — a site that makes it easier than ever for voters to find the pro-education candidates in their district. The site received more than 60,000 visits ahead of Tuesday’s primary.

Through the firm’s innovative and affordable new platform, Revere Exchange, the MSEA was able to efficiently and effectively alert their members about their primary candidates where it is most convenient -  online and on their mobile phones. Revere Exchange leverages the latest in targeting technology to run ads at a much lower cost than traditional advertising.

MDSEA

Revere Exchange gives campaigns the expertise they need to precisely target political audiences in ways never before possible. With more voter data than ever before, Revere can reach the right people, at the right place and the right time. It allows microtargeting of very specific demographics and geographies – down to commuters on a specific bus route playing games on mobile phones. All of this means less irrelevant advertising for members of the public and less budget wasted on advertising to folks who are not the intended audience (e.g. out of the district, not likely to vote) for the client. It’s a win-win. Learn more about Revere Exchange here: http://reverehq.com/exchange.

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.


Revolution Messaging Adds Political Veterans

Revolution Messaging is thrilled to announce the addition of two political veterans to the full service digital strategy firm.

Michael Whitney, known for running the largest advocacy email list in the United States at Change.org, and labor union veteran Jenn Kauffman will be joining the growing firm on July 7th.

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services.

MICHAEL WHITNEY

As one of the most experienced and well regarded digital strategists in the political space, Michael joins Revolution Messaging as a Senior member of our Campaigns team. Michael will be helping some of our largest clients run their digital programs – with a focus on using email as a tool to complement their fundraising, field and communications efforts.

Michael comes to Revolution Messaging from Change.org, where he led the team responsible for email campaigning in the United States, as well as the team running the campaign started by Trayvon Martin’s parents calling for the arrest of their son’s killer. Michael previously worked with progressive political blog Firedoglake, leading campaigning around whistleblower advocacy, workers’ rights and safety, and marijuana legalization. He came up through the labor movement at SEIU and the workers’ rights nonprofit American Rights at Work. Michael got his start in online organizing as the co-founder of Generation Dean, Howard Dean’s 2004 presidential campaign’s young voter organizing effort.

Michael has a degree in documentary photography and political science from American University. He lives with his chocolate lab mix, Dirt McGirt.

JENN KAUFFMAN

A  proud unionist at heart, Jenn Kauffman joins Revolution Messaging after nearly 8 years of providing integrated strategic communications within labor organizations, such as the AFL-CIO, AFSCME, National Labor College and National Education Association Health Information Network. In these roles, she produced digital and messaging presentations across the country and worked extensively on state-based campaigns to protect the rights of workers and common-sense immigration policy.

Previously, Jenn worked for a host of political and civic organizations, getting her start in digital communications as Deputy Director of Internet Operations for Al Gore’s 2000 presidential campaign.

A Navy brat who lived in a dozen states and has deep ties to the Central Highlands of Mexico, Jenn stayed put in Georgia for awhile and graduated  from the University of Georgia’s Grady College of Journalism and Mass Communication. She lives in Washington, D.C. with her husband and her rescued Italian Greyhuahua.

Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world, offering fundraising, creative, video, mobile, advertising and technology services. Led by former staff and campaign advisors to President Obama, Revolution Messaging provides clients with the kind of technology, creativity and analytics that helped make his campaigns a success. The firm is known for bringing a bit of comic relief to campaigns, including the Webby-nominated Drunk Dial Congress campaign.


RevMsg vs Ben & Jerry’s – The Full Scoop!

This is a tale of two progressive organizations that had a disagreement, but all ended well as cooler heads prevailed!

It started a long time ago in a Twitter universe far, far away…Ben & Jerry’s promotional truck tweeted they were on their way to visit Washington D.C. to deliver free ice cream to people who tweeted at them!

Despite our friendly requests, Ben & Jerry’s passed us by in favor of delivering free ice cream to the likes of Daniel Snyder and his cohorts outside the District. It was the distinct pain of betrayal, and possibly low blood sugar, which led us to produce and tweet our attack ad to the creators of the original attack ad. (Reference: Ben & Jerry’s battled Pillsbury over distribution rights and created “What’s the Doughboy Afraid Of?” campaign.)

Realizing the error of their ways, Ben & Jerry’s was quick to reconcile, delivering two days later. Little did we know, the incident would not go unnoticed by the local press.

The political world also made note of the spat. Even USA Today got in on the fun.

Word traveled quickly and soon the headquarters in Vermont knew the power of rapid response creativity and mixing social media with online videos!

The tale was told to the good people of Burlington and throughout the Green Mountain state.

Sometimes it takes a little doing to get your hands on some tasty frozen refreshment. The same goes for peace. While the ice cream was sweet, two sides coming together to show DC how to lift a spoon, a cup or a cone to help reconcile differences is even sweeter! To show our gratitude for Ben & Jerry’s coming to the table to work out our differences, we released this positive ad.


Summer’s Barbeque and Political Season Is Here: Time to Hold the Spam

By Scott Goodstein, Huffington Post
http://www.huffingtonpost.com/scott-goodstein/summers-barbeque-political-spam_b_5417672.html

As you got out the charcoal for the barbecue last weekend while gathering with friends and family, you may have felt your phone buzzing in your pocket. Maybe it was a pal looking for last minute directions — or maybe it was an anonymous text warning you that Candidate X “supports homosexuality and its radical social agenda” or “denies protection to babies who survive abortions.” Serious buzzkill delivered to you in the form of unwanted, anonymous and misleading junk messages in the middle of your picnic. But you’ll feel even worse when you realize there is no way to unsubscribe from these misleading political texts and you are slapped with the bill for the messages as well. It happened to untold numbers of Americans during the 2012 election cycle and it could happen to you this summer.

It used to be said that Labor Day marked the unofficial start of campaign season, but over the years it has inched up and up, and now you can expect to see the ad wars all summer long. Unsolicited political text messages are illegal. But that hasn’t stopped right wing spammers from unleashing hateful homophobic, racist and other uninvited messages on voters across the country the last few election cycles. It happened in 2012 and it happened in 2010 when families from Colorado to Virginia and North Carolina to Minnesota all were hit with political text spam. Unless the FCC takes a stand, political text spammers will torment even more Americans as the 2014 elections heat up.

This crime hits consumers in their wallets, leaving them on the hook for any text charges with their cell phone carriers. Worse yet, there is no way for consumers to opt-out or even see who is responsible for sending the offending messages. And in some of the most egregious cases, the texts are actually used to confuse voters by telling them to show up to the polls on the wrong day.

The advent of text messaging has brought many benefits. It helps connect us with those we care about near and far — and has played a critical organizing role for citizens around the world working to spread freedom and democracy. Many political campaigns and social justice advocates are using texting for good: inviting interested members of the community to sign up and enjoy updates and opportunities to take action.

In fact, text messaging is one of the most effective campaign tools that exists — with text recipients 75 times more likely to read a message and take action compared to email recipients. However along with advances in technology come abuses. There is a reason email action rates have become so dismal – our inboxes are cluttered with too many messages. Imagine the same fate happening to your cell phone. Not a pretty picture.

In January 2012, my organization, Revolution Messaging, filed a petition with the FCC to urge them to put an end to political text spam once and for all. For nearly two years, former FCC Chair Julius Genachowski failed to stand up for consumers and rule on the petition to stop this spam. But there is a new chairman in place now and we are urging Chairman Tom Wheeler to take action before the 2014 election cycle gears up.

Under Chairman Wheeler, the FCC just announced they are slapping a conservative group with a $2.9 million fine for placing illegal robocalls (automated recorded calls) to Americans’ cell phones. Hitting these spammers with a multi-million dollar fine is an important first step to defending consumers, but the FCC must do more. Not a single political text message spammer has been fined by the FCC to date.

Political text message spam is only going to grow unless the FCC takes a hard line against spammers — punishing them to the full extent of the law. We can stop the bad guys from turning our cell phones into another spam vehicle. We urge Americans to join us in this fight by visiting pocketspammers.com to learn more and to submit comments to the FCC. Please join us in telling the FCC to stand up for consumers and stop the spammers now before another costly election season gets underway.


Revolution Messaging Applauds FCC for First Step Cracking Down on Cell Phone Spammers

Revolution Messaging Applauds FCC for First Step Cracking Down on Cell Phone Spammers

Firm Calls on New FCC Chairman to Put an End to Political Text Message Spam

Washington, DC — Revolution Messaging, the political industry leader in calling for a crackdown on text and mobile spammers, applauded the FCC for hitting GOP spammers with a $2.9 million fine this week. The watchdog firm called on the new FCC chairman to clarify and strictly enforce anti-spam laws to protect American consumers from political text message spam once and for all.

“Slapping these bad actors with a multi-million dollar fine is an important first step, but we are calling on the new leadership at the FCC to do more,” said Scott Goodstein, founder of Revolution Messaging, a full service digital firm. “Political text message spam is only going to grow unless the FCC takes a hard line against spammers – punishing them to the full extent of the law.”

“We are calling on Chairman Tom Wheeler to swiftly rule on our petition to stop spammers before American consumers are forced to pay the price of costly text message spam in another election season this fall.”

For nearly two years former FCC Chair Julius Genachowski failed to stand up for consumers and rule on the petition to stop political text message spam. Chairman Wheeler has the opportunity to finally take action before the 2014 election cycle gears up.

Political text message spam is problematic for consumers who must pay their cell phone carriers for these unwanted messages. Worse yet, there is no way for consumers to opt-out or even see who is responsible for sending the offending messages.

Members of the public are encouraged to visit pocketspammers.com to learn more and to submit comments to the FCC calling on Chairman Wheeler to take action before another election season gets underway.

Background

Revolution Messaging has been leading the fight against political mobile phone spam since November 2010 when an onslaught of illegal text message spam was used against Democratic candidates. The organization documented the practice and developed a calling tool for Americans to call their attorney general’s office to report messages.

The illegal practice resurfaced in October 2011 when Revolution Messaging helped the Virginia Democratic Party in working to stop unwanted text message spam used as a new type of voter suppression tactic in Virginia State Senate races.

This led Revolution Messaging to file a petition with the FCC on January 19th, 2012. Over two years later, the FCC has failed to rule, leaving consumers vulnerable to this continued abuse.

Revolution Messaging predicts a costly 2014 election for voters if the FCC doesn’t stand up now and put an end to these unsolicited messages.

Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world, offering fundraising, creative, video, mobile, advertising and technology services. Led by former staff and campaign advisors to President Obama, Revolution Messaging provides clients with the kind of technology, creativity and analytics that helped make his campaigns a success.

###


Revolution Messaging Launches Revere: A New Revolution in Rapid Response

Revolution Messaging Launches Revere: A New Revolution in Rapid Response
Obama Veterans Bring the Next Generation of Technology & Analytics to 2014 Campaigns

Washington, D.C. — On Thursday, April 24, 2014, Revolution Messaging launched Revere: a new revolution in rapid response. Developed by former advisors to President Obama and the team behind Webby-nominated Drunk Dial Congress,Revere brings the winning technology and data strategies from the Obama campaign to issue and political campaigns up and down the ballot.

“As it becomes harder and harder to reach people in their congested digital life, Revere helps campaigns break through the clutter and better engage supporters,” said Scott Goodstein, founder of Revolution Messaging and former external online director for the Obama campaign.

Revere includes the following services – all in one easy to use platform:
– online and mobile ads
– texting
– calling: integrated voice, click to call
– news clipping rapid response tool
– customized link shortener with tracking

No other vendors in this space offer all of these services in a single platform –plus the data from all of these services is integrated to drive a more powerful campaign and rapid response operation. Select services start as low as $99/ month.

Revere gives campaigns the expertise they need to precisely target political audiences in ways never before possible. With more voter data than ever before, Revere can reach the right people, at the right place and the right time. It allows microtargeting of very specific demographics and geographies – down to commuters on a specific bus route playing games on mobile phones.

“Whether it’s online and mobile ads, texting, calling or rapid response, many political campaigns have been held back by lack of expertise in cutting edge technology and analytics — or were priced out of the market,” added Goodstein. “Revere solves this problem by bringing the expertise campaigns need at the price they can afford in one easy to use platform.”

Members of the media are invited to join campaigners at the launch event tonight to experience the revolution. Check out event details and preview video atRevereHQ.com. 

Background on Revere: 

Revere Exchange – Advertising

Americans are spending more screen time with their smartphones, tablets and laptops than their TVs, but political advertisers are behind the curve. Revere Exchange gives campaigns the expertise they need to precisely target political audiences in ways never before possible. Reach the right people, at the right place and the right time  – at the price your campaign can afford.

  • Target custom audiences with advertising using voter file and consumer data
  • Revere Exchange is the only platform that works with all progressive data vendors to provide you with a reach no other vendor can provide. Reach over 162 million registered voters
  • The first self-serve platform to target political audiences using cookie, IP and mobile targeting
  • Match your own data and create audiences in Revere Exchange
  • Reach your audience when you want to, on any digital device they use, then retarget them to generate more actions
  • Revolution Messaging monitors your buys to ensure maximum deliverability and to safeguard against fraud
  • Revolution Messaging leads the industry in fighting spam and fraud in political advertising and are the only political technology company that is a member of the IAB (Interactive Advertising Bureau)

Revere Calling – Interactive Voice

Meticulous targeting and analytics aren’t just for ads. Operating an effective calling campaign requires the ease and accountability of an interactive voice system that targets the right callers and connects them with their appropriate official. Shutting down the switchboard is okay, but campaigns need to know their message is reaching the right officials at the right time.

  • Our easy-to-use calling platform enables you to set up toll-free or local telephone numbers for driving supporters to members of Congress or any of the 50 State Legislatures
  • Revere Calling is an all purpose tool for using phone calls to generate actions
  • Our technology ensures your supporters are directed to their legislator, not the switchboard
  • Accurately measure the effectiveness of your outreach and allows you to learn what is driving the most calls to your targets
  • We provide easy to set up toll-free numbers or click-to-call forms for your website
  • Screen Actor Guild voice recordings for exact pronunciation of every legislator

Revere Mobile – Two-Way SMS

When is the last time you saw a 95% open rate on an action email? Smart texting helps your message get in front of your target audience’s eyes faster and more effectively than email.

  • Reach your supporters directly on their cell phone with an action rate five times higher than email
  • Combine SMS with social channels to get your message heard
  • Incorporate data from other Revere Platforms and 3rd Party Integrations to send the right message at the right time
  • The most flexible data structure combined with the fastest messaging of any SMS platform makes for the ultimate in rapid response. Send messages more than ten times faster than other text message platforms.

Revere Social – Push Clips Further

Today’s campaigns need to be quick and nimble to squash attacks and share important developments. There is a faster, easier, cheaper way to spread the word and incite action.

  • A faster, easier and cheaper way to compile news clips for your campaign or organization’s rapid response efforts
  • Send news clips over email and text message
  • Give supporters a way to take action and share positive news through social media, while fighting against mis-truths or inaccurate reporting
  • Data on the actions your supporters take can be used for optimization of messaging

Revere Direction  - Better Custom Links

Know who is sharing your news effectively and use that data to drive a more powerful campaign — all while branding and shortening your links.

  • Set up the domain of your choice as a URL shortener
  • Track platform & browser statistics across the Revere Suite
  • Tag traffic through all shortened URLs or through specific shortened URLs for retargeted advertising
  • Track referrers, platforms, browsers and individuals

Revere Sync – Data Hub

Drive a more powerful campaign with integrated analytics — from phone to text to links to ads.

  • Sync is the data hub for rapid response
  • Sync connects all actions taken in Revere Suite with websites and apps built by Revolution Messaging
  • Integrates with NGP VAN, BSD, Salsa and many others to ensure your data is available on the platforms you need for digital success
  • Implementation Open Supporter Data Interface coming soon
  • Couple this with integrations to the leading, progressive CRM and email platforms and your campaign or organization has the edge necessary for victory

Revolution Messaging Nominated for Two Webby Awards for Drunk Dial Congress

Revolution Messaging Nominated for Two Webby Awards for Drunk Dial Congress
Campaigns can launch their own ‘drunk dial the state-house’ actions for $199 a month

The International Academy of Digital Arts & The Science announced that Revolution Messaging has been selected as a nominee for the 18thAnnual Webby Awards, hailed by the New York Times as “the Internet’s highest (official) honor for excellence.” Drunk Dial Congress has been selected as one of the five best in the world in the Politics category, and is competing for the Internet industry’s two most coveted awards: The Webby Award and The Webby People’s Voice Award.

Members of the public can vote today for Drunk Dial Congress as their favorite nominee for the People’s Voice Award. Voting is open now until April 24th here.

With the Drunk Dial Congress campaign, the Revolution Messaging team gave frustrated Americans the ability to vent at random Members of Congress during the government shutdown. After the shutdown ended, the system was adapted to put callers in touch with their actual representative, either to thank them for their part in ending the shutdown or to continue to vent toward those who were responsible.

Over 100,000 calls were made through this system, driven largely by a creative campaign promoting the tool, including everything from click-to-call technology, dynamic use of social media and responsive web design. Creative messaging and cutting edge technology combined to propel the campaign beyond the typical political players to reach a much broader audience of callers.

Revolution Messaging is now offering campaigns the opportunity to set up their own zip-code to elected official based calling technology starting at just $199 per month. This unparalleled calling system accurately measures the effectiveness of outreach and allows clients to learn what is driving the most calls to their targets without ever relying on government switchboards.

Scott Goodstein, Founder and CEO of Revolution Messaging said, “Our team is proud that our calling technology via DrunkDialCongress.org helped Americans communicate with elected officials and remind them that their job is to solve problems, not create unnecessary new ones that just piss us off. We look forward to helping Americans reach their state legislators going forward.”

Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world, offering fundraising, creative, video, mobile, advertising and technology services. Led by former staff and campaign advisors to President Obama, Revolution Messaging provides clients with the kind of technology, creativity and analytics that helped make his campaigns a success.

More Background on the Webby Awards

The 18th Annual Webby Awards received 12,000 entries from all 50 US states and over 60 countries worldwide. Webby Award and People’s Voice Award Winners will be announced April 29, 2014.

Webby Award winners are chosen by the International Academy of Digital Arts & Sciencesa global organization whose newest members include Tumblr founder David Karp, New York City Chief Digital Officer Rachel Sterne, Lauging Squid founder Scott Beale as well as CEO of Rovio Mikael Hed, co-founder of Instagram Kevin Systrom, as well as directorDarren AronofskyMartha Stewart, Huffington Post Media Group President Arianna Huffington, Twitter co-founder Biz Stone, musician David Bowie, Internet co-creator Vint Cerf, Virgin Group Chairman Richard Branson, and R/GA Chairman and CEO Bob Greenberg.

Honorees are selected for recognition based on excellence in the following criteria:

Websites & Mobile:
content, structure and navigation, visual design, functionality, interactivity and overall experience

Interactive Advertising & Media:
creativity, integration, overall experience

Film & Video:
concept & writing, quality of craft, integration, overall experience

Social
content, creativity, engagement, overall experience


Happy Passover from the Revolution Messaging Team

Happy Passover from our family to yours! We hope you all enjoy your Passover. And while you’re at it, don’t PASSOVER a chance to vote for DrunkDialCongress.org for a Webby Award. Revolution Messaging’s Drunk Dial Congress was nominated for a Webby Award, and we need your help for the win! Vote here today!

10014731_10154020208215206_7661201520177033489_o

 

 


Obama Campaign and American Bridge Alum Shauna Daly Joins Revolution Messaging As Sr. Vice President

Washington, DC – Shauna Daly, a former Obama campaign staffer and American Bridge alum, is joining Revolution Messaging, the nation’s leading progressive political digital strategy firm.

Daly will work as Senior Vice President of the full-service agency, engaged in marketing and overseeing various support services. She will help expand its current services and manage the implementation of upcoming new platforms, Revolution Messaging announced today.

Scott Goodstein, Founder and CEO at Revolution Messaging said today, “Shauna is a known leader in progressive politics who will bring her cutting-edge organizing skills and management experience to our ground-breaking full-service firm. We are thrilled she is coming on board.”

Shauna was the Senior Advisor at American Bridge, a progressive research and communications organization committed to holding Republicans accountable. She built and led the country’s largest research and tracking operation, integrating video and new media into rapid response.

She was one of the earliest staffers to join the Obama campaign, as Deputy Research Director, and was involved in many of the most impactful and significant stories of the campaign, including “Fight the Smears” website, a cutting-edge technology vehicle to combat negative campaign rumors.

She has also worked extensively with the Democratic National Committee and numerous campaigns around the country.