Your Selection

   Press Release

MD Primary a Win for Education Supporters

86% of Candidates Backed By MD Educators Won Primaries Tuesday

Washington, DC  — Revolution Messaging congratulates the Maryland State Education Association on Tuesday’s primary results. 86% of the 275 candidates backed by the MSEA for their support of public education won Tuesday and will advance to the general election.

Revolution Messaging was proud to work with MSEA to create mdappleballot.com — a site that makes it easier than ever for voters to find the pro-education candidates in their district. The site received more than 60,000 visits ahead of Tuesday’s primary.

Through the firm’s innovative and affordable new platform, Revere Exchange, the MSEA was able to efficiently and effectively alert their members about their primary candidates where it is most convenient -  online and on their mobile phones. Revere Exchange leverages the latest in targeting technology to run ads at a much lower cost than traditional advertising.

MDSEA

Revere Exchange gives campaigns the expertise they need to precisely target political audiences in ways never before possible. With more voter data than ever before, Revere can reach the right people, at the right place and the right time. It allows microtargeting of very specific demographics and geographies – down to commuters on a specific bus route playing games on mobile phones. All of this means less irrelevant advertising for members of the public and less budget wasted on advertising to folks who are not the intended audience (e.g. out of the district, not likely to vote) for the client. It’s a win-win. Learn more about Revere Exchange here: http://reverehq.com/exchange.

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services. The firm prides itself on bringing the cutting edge technology of the Obama campaign to down ballot political and issue campaigns for as little as $99/month. Follow us @revmsg.


Revolution Messaging Adds Political Veterans

Revolution Messaging is thrilled to announce the addition of two political veterans to the full service digital strategy firm.

Michael Whitney, known for running the largest advocacy email list in the United States at Change.org, and labor union veteran Jenn Kauffman will be joining the growing firm on July 7th.

Revolution Messaging is a leader in full service online organizing, offering fundraising, creative, video, mobile, advertising and technology services.

MICHAEL WHITNEY

As one of the most experienced and well regarded digital strategists in the political space, Michael joins Revolution Messaging as a Senior member of our Campaigns team. Michael will be helping some of our largest clients run their digital programs – with a focus on using email as a tool to complement their fundraising, field and communications efforts.

Michael comes to Revolution Messaging from Change.org, where he led the team responsible for email campaigning in the United States, as well as the team running the campaign started by Trayvon Martin’s parents calling for the arrest of their son’s killer. Michael previously worked with progressive political blog Firedoglake, leading campaigning around whistleblower advocacy, workers’ rights and safety, and marijuana legalization. He came up through the labor movement at SEIU and the workers’ rights nonprofit American Rights at Work. Michael got his start in online organizing as the co-founder of Generation Dean, Howard Dean’s 2004 presidential campaign’s young voter organizing effort.

Michael has a degree in documentary photography and political science from American University. He lives with his chocolate lab mix, Dirt McGirt.

JENN KAUFFMAN

A  proud unionist at heart, Jenn Kauffman joins Revolution Messaging after nearly 8 years of providing integrated strategic communications within labor organizations, such as the AFL-CIO, AFSCME, National Labor College and National Education Association Health Information Network. In these roles, she produced digital and messaging presentations across the country and worked extensively on state-based campaigns to protect the rights of workers and common-sense immigration policy.

Previously, Jenn worked for a host of political and civic organizations, getting her start in digital communications as Deputy Director of Internet Operations for Al Gore’s 2000 presidential campaign.

A Navy brat who lived in a dozen states and has deep ties to the Central Highlands of Mexico, Jenn stayed put in Georgia for awhile and graduated  from the University of Georgia’s Grady College of Journalism and Mass Communication. She lives in Washington, D.C. with her husband and her rescued Italian Greyhuahua.

Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world, offering fundraising, creative, video, mobile, advertising and technology services. Led by former staff and campaign advisors to President Obama, Revolution Messaging provides clients with the kind of technology, creativity and analytics that helped make his campaigns a success. The firm is known for bringing a bit of comic relief to campaigns, including the Webby-nominated Drunk Dial Congress campaign.


Revolution Messaging Applauds FCC for First Step Cracking Down on Cell Phone Spammers

Revolution Messaging Applauds FCC for First Step Cracking Down on Cell Phone Spammers

Firm Calls on New FCC Chairman to Put an End to Political Text Message Spam

Washington, DC — Revolution Messaging, the political industry leader in calling for a crackdown on text and mobile spammers, applauded the FCC for hitting GOP spammers with a $2.9 million fine this week. The watchdog firm called on the new FCC chairman to clarify and strictly enforce anti-spam laws to protect American consumers from political text message spam once and for all.

“Slapping these bad actors with a multi-million dollar fine is an important first step, but we are calling on the new leadership at the FCC to do more,” said Scott Goodstein, founder of Revolution Messaging, a full service digital firm. “Political text message spam is only going to grow unless the FCC takes a hard line against spammers – punishing them to the full extent of the law.”

“We are calling on Chairman Tom Wheeler to swiftly rule on our petition to stop spammers before American consumers are forced to pay the price of costly text message spam in another election season this fall.”

For nearly two years former FCC Chair Julius Genachowski failed to stand up for consumers and rule on the petition to stop political text message spam. Chairman Wheeler has the opportunity to finally take action before the 2014 election cycle gears up.

Political text message spam is problematic for consumers who must pay their cell phone carriers for these unwanted messages. Worse yet, there is no way for consumers to opt-out or even see who is responsible for sending the offending messages.

Members of the public are encouraged to visit pocketspammers.com to learn more and to submit comments to the FCC calling on Chairman Wheeler to take action before another election season gets underway.

Background

Revolution Messaging has been leading the fight against political mobile phone spam since November 2010 when an onslaught of illegal text message spam was used against Democratic candidates. The organization documented the practice and developed a calling tool for Americans to call their attorney general’s office to report messages.

The illegal practice resurfaced in October 2011 when Revolution Messaging helped the Virginia Democratic Party in working to stop unwanted text message spam used as a new type of voter suppression tactic in Virginia State Senate races.

This led Revolution Messaging to file a petition with the FCC on January 19th, 2012. Over two years later, the FCC has failed to rule, leaving consumers vulnerable to this continued abuse.

Revolution Messaging predicts a costly 2014 election for voters if the FCC doesn’t stand up now and put an end to these unsolicited messages.

Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world, offering fundraising, creative, video, mobile, advertising and technology services. Led by former staff and campaign advisors to President Obama, Revolution Messaging provides clients with the kind of technology, creativity and analytics that helped make his campaigns a success.

###


Revolution Messaging Launches Revere: A New Revolution in Rapid Response

Revolution Messaging Launches Revere: A New Revolution in Rapid Response
Obama Veterans Bring the Next Generation of Technology & Analytics to 2014 Campaigns

Washington, D.C. — On Thursday, April 24, 2014, Revolution Messaging launched Revere: a new revolution in rapid response. Developed by former advisors to President Obama and the team behind Webby-nominated Drunk Dial Congress,Revere brings the winning technology and data strategies from the Obama campaign to issue and political campaigns up and down the ballot.

“As it becomes harder and harder to reach people in their congested digital life, Revere helps campaigns break through the clutter and better engage supporters,” said Scott Goodstein, founder of Revolution Messaging and former external online director for the Obama campaign.

Revere includes the following services – all in one easy to use platform:
– online and mobile ads
– texting
– calling: integrated voice, click to call
– news clipping rapid response tool
– customized link shortener with tracking

No other vendors in this space offer all of these services in a single platform –plus the data from all of these services is integrated to drive a more powerful campaign and rapid response operation. Select services start as low as $99/ month.

Revere gives campaigns the expertise they need to precisely target political audiences in ways never before possible. With more voter data than ever before, Revere can reach the right people, at the right place and the right time. It allows microtargeting of very specific demographics and geographies – down to commuters on a specific bus route playing games on mobile phones.

“Whether it’s online and mobile ads, texting, calling or rapid response, many political campaigns have been held back by lack of expertise in cutting edge technology and analytics — or were priced out of the market,” added Goodstein. “Revere solves this problem by bringing the expertise campaigns need at the price they can afford in one easy to use platform.”

Members of the media are invited to join campaigners at the launch event tonight to experience the revolution. Check out event details and preview video atRevereHQ.com. 

Background on Revere: 

Revere Exchange – Advertising

Americans are spending more screen time with their smartphones, tablets and laptops than their TVs, but political advertisers are behind the curve. Revere Exchange gives campaigns the expertise they need to precisely target political audiences in ways never before possible. Reach the right people, at the right place and the right time  – at the price your campaign can afford.

  • Target custom audiences with advertising using voter file and consumer data
  • Revere Exchange is the only platform that works with all progressive data vendors to provide you with a reach no other vendor can provide. Reach over 162 million registered voters
  • The first self-serve platform to target political audiences using cookie, IP and mobile targeting
  • Match your own data and create audiences in Revere Exchange
  • Reach your audience when you want to, on any digital device they use, then retarget them to generate more actions
  • Revolution Messaging monitors your buys to ensure maximum deliverability and to safeguard against fraud
  • Revolution Messaging leads the industry in fighting spam and fraud in political advertising and are the only political technology company that is a member of the IAB (Interactive Advertising Bureau)

Revere Calling – Interactive Voice

Meticulous targeting and analytics aren’t just for ads. Operating an effective calling campaign requires the ease and accountability of an interactive voice system that targets the right callers and connects them with their appropriate official. Shutting down the switchboard is okay, but campaigns need to know their message is reaching the right officials at the right time.

  • Our easy-to-use calling platform enables you to set up toll-free or local telephone numbers for driving supporters to members of Congress or any of the 50 State Legislatures
  • Revere Calling is an all purpose tool for using phone calls to generate actions
  • Our technology ensures your supporters are directed to their legislator, not the switchboard
  • Accurately measure the effectiveness of your outreach and allows you to learn what is driving the most calls to your targets
  • We provide easy to set up toll-free numbers or click-to-call forms for your website
  • Screen Actor Guild voice recordings for exact pronunciation of every legislator

Revere Mobile – Two-Way SMS

When is the last time you saw a 95% open rate on an action email? Smart texting helps your message get in front of your target audience’s eyes faster and more effectively than email.

  • Reach your supporters directly on their cell phone with an action rate five times higher than email
  • Combine SMS with social channels to get your message heard
  • Incorporate data from other Revere Platforms and 3rd Party Integrations to send the right message at the right time
  • The most flexible data structure combined with the fastest messaging of any SMS platform makes for the ultimate in rapid response. Send messages more than ten times faster than other text message platforms.

Revere Social – Push Clips Further

Today’s campaigns need to be quick and nimble to squash attacks and share important developments. There is a faster, easier, cheaper way to spread the word and incite action.

  • A faster, easier and cheaper way to compile news clips for your campaign or organization’s rapid response efforts
  • Send news clips over email and text message
  • Give supporters a way to take action and share positive news through social media, while fighting against mis-truths or inaccurate reporting
  • Data on the actions your supporters take can be used for optimization of messaging

Revere Direction  - Better Custom Links

Know who is sharing your news effectively and use that data to drive a more powerful campaign — all while branding and shortening your links.

  • Set up the domain of your choice as a URL shortener
  • Track platform & browser statistics across the Revere Suite
  • Tag traffic through all shortened URLs or through specific shortened URLs for retargeted advertising
  • Track referrers, platforms, browsers and individuals

Revere Sync – Data Hub

Drive a more powerful campaign with integrated analytics — from phone to text to links to ads.

  • Sync is the data hub for rapid response
  • Sync connects all actions taken in Revere Suite with websites and apps built by Revolution Messaging
  • Integrates with NGP VAN, BSD, Salsa and many others to ensure your data is available on the platforms you need for digital success
  • Implementation Open Supporter Data Interface coming soon
  • Couple this with integrations to the leading, progressive CRM and email platforms and your campaign or organization has the edge necessary for victory

Revolution Messaging Nominated for Two Webby Awards for Drunk Dial Congress

Revolution Messaging Nominated for Two Webby Awards for Drunk Dial Congress
Campaigns can launch their own ‘drunk dial the state-house’ actions for $199 a month

The International Academy of Digital Arts & The Science announced that Revolution Messaging has been selected as a nominee for the 18thAnnual Webby Awards, hailed by the New York Times as “the Internet’s highest (official) honor for excellence.” Drunk Dial Congress has been selected as one of the five best in the world in the Politics category, and is competing for the Internet industry’s two most coveted awards: The Webby Award and The Webby People’s Voice Award.

Members of the public can vote today for Drunk Dial Congress as their favorite nominee for the People’s Voice Award. Voting is open now until April 24th here.

With the Drunk Dial Congress campaign, the Revolution Messaging team gave frustrated Americans the ability to vent at random Members of Congress during the government shutdown. After the shutdown ended, the system was adapted to put callers in touch with their actual representative, either to thank them for their part in ending the shutdown or to continue to vent toward those who were responsible.

Over 100,000 calls were made through this system, driven largely by a creative campaign promoting the tool, including everything from click-to-call technology, dynamic use of social media and responsive web design. Creative messaging and cutting edge technology combined to propel the campaign beyond the typical political players to reach a much broader audience of callers.

Revolution Messaging is now offering campaigns the opportunity to set up their own zip-code to elected official based calling technology starting at just $199 per month. This unparalleled calling system accurately measures the effectiveness of outreach and allows clients to learn what is driving the most calls to their targets without ever relying on government switchboards.

Scott Goodstein, Founder and CEO of Revolution Messaging said, “Our team is proud that our calling technology via DrunkDialCongress.org helped Americans communicate with elected officials and remind them that their job is to solve problems, not create unnecessary new ones that just piss us off. We look forward to helping Americans reach their state legislators going forward.”

Revolution Messaging is a leader in cutting-edge progressive strategies for a mobile world, offering fundraising, creative, video, mobile, advertising and technology services. Led by former staff and campaign advisors to President Obama, Revolution Messaging provides clients with the kind of technology, creativity and analytics that helped make his campaigns a success.

More Background on the Webby Awards

The 18th Annual Webby Awards received 12,000 entries from all 50 US states and over 60 countries worldwide. Webby Award and People’s Voice Award Winners will be announced April 29, 2014.

Webby Award winners are chosen by the International Academy of Digital Arts & Sciencesa global organization whose newest members include Tumblr founder David Karp, New York City Chief Digital Officer Rachel Sterne, Lauging Squid founder Scott Beale as well as CEO of Rovio Mikael Hed, co-founder of Instagram Kevin Systrom, as well as directorDarren AronofskyMartha Stewart, Huffington Post Media Group President Arianna Huffington, Twitter co-founder Biz Stone, musician David Bowie, Internet co-creator Vint Cerf, Virgin Group Chairman Richard Branson, and R/GA Chairman and CEO Bob Greenberg.

Honorees are selected for recognition based on excellence in the following criteria:

Websites & Mobile:
content, structure and navigation, visual design, functionality, interactivity and overall experience

Interactive Advertising & Media:
creativity, integration, overall experience

Film & Video:
concept & writing, quality of craft, integration, overall experience

Social
content, creativity, engagement, overall experience


Obama Campaign and American Bridge Alum Shauna Daly Joins Revolution Messaging As Sr. Vice President

Washington, DC – Shauna Daly, a former Obama campaign staffer and American Bridge alum, is joining Revolution Messaging, the nation’s leading progressive political digital strategy firm.

Daly will work as Senior Vice President of the full-service agency, engaged in marketing and overseeing various support services. She will help expand its current services and manage the implementation of upcoming new platforms, Revolution Messaging announced today.

Scott Goodstein, Founder and CEO at Revolution Messaging said today, “Shauna is a known leader in progressive politics who will bring her cutting-edge organizing skills and management experience to our ground-breaking full-service firm. We are thrilled she is coming on board.”

Shauna was the Senior Advisor at American Bridge, a progressive research and communications organization committed to holding Republicans accountable. She built and led the country’s largest research and tracking operation, integrating video and new media into rapid response.

She was one of the earliest staffers to join the Obama campaign, as Deputy Research Director, and was involved in many of the most impactful and significant stories of the campaign, including “Fight the Smears” website, a cutting-edge technology vehicle to combat negative campaign rumors.

She has also worked extensively with the Democratic National Committee and numerous campaigns around the country.


FEC CRITICIZED FOR “SHORTSIGHTED” DEADLOCK ON MOBILE PHONE ADS

Mobile strategy company Revolution Messaging says FEC inaction will cost campaigns money and limit the use of mobile technology

WASHINGTON, DC – With a 3-3 vote today, the Federal Election Commission (FEC) is failing to keep up with the realities of modern digital technology by insisting that political advertising on mobile phones, no matter how small, cannot incorporate shorter disclaimer language, according to Washington’s leading mobile strategy company.

Revolution Messaging said the FEC inaction, due to a split over two conflicting draft advisory opinions, would make it impossible for political campaigners, including ones fully committed to transparency, to advertise widely on handheld devices. In response to concerns previously raised by some Commissioners, Revolution Messaging had revised its original request to ensure that the sponsor of advertising would be clearly disclosed in all cases, thereby ensuring that the policy objective of the disclaimer requirement would be served.

“The Democratic FEC commissioners have no sense of the technology available to today’s political campaigns. They are employing 20th century logic to 21st century campaigns,” Revolution Messaging’s partner and head of digital advertising Keegan Goudiss said today.

“Commissioners misled us after our initial hearing where they said there could be a compromise by way of a shortened disclaimer. While Republican commissioners felt there was no need for a disclaimer whatsoever, they were willing to settle on an alternative which would achieve the same purpose. Unfortunately, Democratic Commissioners changed their minds and rejected that approach, apparently at the last minute.

“The Commission’s approach is disappointing, shortsighted and a transparency killer. Those that already bend the rules will continue to do so, while those committed to transparency with fewer resources will be unable to take full advantage of mobile technology.”

Goudiss noted that the FEC offers exemptions for bumper stickers, buttons, pens, water towers, skywriting and other objects deemed too small to make the inclusion of the disclaimer language practical, and he expressed surprise that mobile phones and other handheld devices would be viewed differently.

“Democratic Commissioners spent more time today debating the practicality of a 30 year old ruling on small-items exemptions, and whether it applied to today’s world, rather then address a way a shortened disclaimer could allow for an expanded use of mobile advertising by those with smaller budgets.

The FEC has struggled in the past to come to grips with digital technology. On at least four occasions in the past four years, the commissioners have been deadlocked and failed to issue rulings on questions related to new technology, including disclaimer requirements for small ads on Facebook and Google ads generated through AdWords.

Revolution Messaging has been a leader in technological advances in the political space. The company was critical to last year’s FEC decision to allow donations via SMS and also filed a petition urging the FCC to clearly define text message regulations in order to halt political text message spam.

“This ruling will do nothing to deter bad players in the political arena who seek to conceal or distort their identities. It will only penalize good players and force them to spend more to get their message across,” Goudiss said.

20140227_RevMsg_FEC_FB_v1.7 


Revolution Messaging Files Advisory Opinion with FEC to Exempt Mobile Advertising from Disclaimer Requirement

FEC URGED TO EXEMPT MOBILE PHONE ADS FROM DISCLAIMER REQUIREMENT 

Phones – including new iPhone 5S — are too small for disclaimer language; should enjoy same exemption as bumper stickers, buttons and pens

 Revolution Messaging presses FEC for a ruling as Senate prepares to confirm new commissioners

WASHINGTON, DC – Washington’s leading mobile strategy company is urging the Federal Election Commission (FEC) to allow political advertising to appear on mobile phones without the usual disclaimer language noting the sponsor.

The company, Revolution Messaging, believes the political world urgently needs a ruling on what is sure to be a prominent feature of all future election campaigns. Issuing an exemption for mobile advertising is the only decision that makes sense given the severe space restraints of the standard advertising banners displayed on handheld devices, including the new iPhone 5S and 5C.

“Many of our clients have been unable to take advantage of mobile advertising capabilities after being told they need to include a disclaimer. It’s an impossible request because the disclaimer would end up larger than the ad itself,” Revolution Messaging’s partner and head of digital advertising Keegan Goudiss said today.

The FEC needs to end the uncertainty and offer clear guidelines for this important aspect of campaigning in the digital age. It already offers exemptions for bumper stickers, buttons and other objects deemed too small to make the inclusion of the disclaimer language practical. “It is clear to us that mobile advertising should fall in that same category,” added founder and CEO Scott Goodstein.

Revolution Messaging submitted the advisory opinion request today as the future of the fate of the FEC is being determined. The Senate is poised to confirm two new FEC commissioners – news reports suggest they could be approved by the Rules and Administration Committee as early as today – which would restore momentum to an agency that has fallen victim to political gridlock in Washington. Five commissioners are currently serving beyond the expiry of their terms, while the sixth spot on the commission is vacant.

Revolution Messaging’s letter made clear that even the most sophisticated modern phones (including the latest iPhones just unveiled by Apple) do not have screens larger than five diagonal inches, and banner ads tend to be significantly smaller than that. A disclaimer would thus risk falling foul of the requirement to be “clear and conspicuous” — if it did not dwarf the ad entirely.

To provide advertisers with the ability to create and purchase advertisements that will appear uniformly on various mobile phones, the Interactive Advertising Bureau (IAB) created industry standards for mobile phone advertisements. These industry standards measure mobile advertisements’ dimensions by the width and height of pixels available. Revolution Messaging is requesting a ‘small item’ exemption on standard sizes 320 pixels by 50 pixels or smaller.

Revolution Messaging has been a leader in technological advances in the political space. The company was critical to last year’s FEC decision to allow donations via SMS and also filed a petition urging the FCC to clearly define text message regulations in order to halt political text message spam.

###

Revolution Messaging and its founder Scott Goodstein have been consistently ahead of the curve in the area of text messaging as part of political advocacy. As the External Online Director of Obama for America (2007-2008), Goodstein built out Obama’s mobile and social media strategy. Keegan Goudiss, a partner in the firm, has led the digital advertising efforts for Revolution Messaging, bringing an offline organizing approach to online advertising tactics. His advertising team implemented the creative and targeting strategy for Health Care for America Now’s digital advertising around the ACA. Under Goudiss’ leadership, Revolution Messaging received several industry awards for its digital advertising campaigns.


Excited to Announce Our New Partners – Tim Tagaris & Arun Chaudhary

Revolution Messaging Announces New Partners –  Tim Tagaris  & Arun Chaudhary

Award winning mobile technology & digital strategy firm brings fundraising and video expertise in-house

Washington, DC— After raising $4 million online as the Digital Director for Senator Chris Murphy’s successful campaign against Linda McMahon, Tim Tagaris has joined Revolution Messaging as Partner. He will be heading up the firm’s new Campaigns Division, bringing online fundraising and organizing experience in U.S. Senate and presidential campaigns to the team’s award winning mobile communications platforms and text messaging.

“Revolution Messaging has a reputation in the digital space as being among the most innovative and hard working teams around. I can’t wait to get started raising and winning for progressive causes and candidates this cycle and beyond,” Tagaris said.

Revolution Messaging is a unique hybrid of creative agency, technology for mobile communications (such as text messaging, mobile advertising, interactive voice, mobile app development, mobile video, etc.), social media and lifestyle marketing. Since its founding in 2009, Revolution Messaging has won numerous awards for its customer service and technology platforms.

Tagaris created and directed the Service Employees International Union’s first “new media” department, which is responsible for using technology to mobilize SEIU’s 2.2 million members, assist in new organizing campaigns and complement the union’s massive political efforts. He came to SEIU after serving as the Digital Director for Senator Chris Dodd’s presidential campaign in 2007. Tagaris has also run digital operations for Ned Lamont’s U.S. Senate campaign against Joe Lieberman (2006), Representative Sherrod Brown (2005), and served as the Internet Communications Director at the Democratic National Committee under Governor Howard Dean.

Revolution Messaging also congratulates Arun Chaudhary on his new position as Partner. Chaudhary was the Senior Vice President of Communications for the organization. Prior to joining Revolution Messaging, Chaudhary was the first Official White House Videographer. He traveled extensively with President Obama, capturing public events and behind-the-scenes moments as well as producing and packaging presidential tapings for the Internet and broadcast television.

“While numerous digital firms have sprung up since the 2008 election, Revolution stands alone in its commitment to customer satisfaction from the smallest of non-profits to the biggest campaigns. I look forward to continuing my work with Revolution Messaging and adding even more creative services for our clients,” said Chaudhary.

“Tim Tagaris‘s experience is a great addition to the Revolution Messaging team. Our ability to offer fundraising services is a great complement to our other strategic and technological offerings. Arun Chaudhary has quickly expanded our video capabilities and is leading what will be a mobile video revolution in 2013. Today marks an amazing step forward for our full-scale digital firm,” said Scott Goodstein, founder and CEO of Revolution Messaging.


We’re Raising Our Concerns of Accessibility, Affordability and Transparency to FEC About New Mobile Giving Programs

Revolution Messaging Raises Concerns of Accessibility, Affordability and Transparency to FEC About New Mobile Giving Programs

Filed comments to assure ruling provides fair pricing and equal treatment of all campaigns

Washington, DC (PRWEB) August 03, 2012 - Revolution Messaging, the progressive leaders in cutting-edge mobile strategies, took a stand on behalf of campaigns and organizations seeking to raise money via text message by calling for fairness and equality.

Revolution Messaging commented on CTIA’s request for a Federal Election Commission (FEC) Advisory Opinion to approve mobile donations that was discussed in an open hearing yesterday. This was in addition to Revolution Messaging filing their own request for an Advisory Opinion stating the current opinion as written does not make mobile giving as accessible, affordable or transparent as it should be.

While some of Revolution Messaging’s comments were addressed in yesterday’s FEC hearing, the wireless industry continued to push exclusionary practices that would allow them to approve text message fundraising for one campaign over another.

“The carrier industry clearly stated they want to avoid any controversial issues even though they gladly make money off horoscopes, obnoxious ringtones and pornography,” stated Scott Goodstein, founder of Revolution Messaging. “The irony reaches the extreme as carriers are willing to act as a payment gateway for pornographers, but not politicians. While this ruling was expedited because a congressional race wants to be able to use mobile giving, the comments we heard yesterday made it clear the carriers would not permit the same campaign to use the SMS payment gateway.”

CTIA (the wireless industry) even argues they are just like a media company and can turn down campaigns that they feel are just not appropriate.

“Let’s be honest, the carriers are simply a gateway that operate on federally funded spectrum,” Goodstein stated. “They are not limited by program time like TV or have the same concerns that people are being forced to watch a commercial they don’t like. People sign up for text messages and should be able to have payments processed for candidates or committees that they support without the fear that a carrier will impose their own political agenda on the payment gateway.”

Revolution Messaging also strongly urges the FEC to allow for a discounted political rate to be available to campaigns that would not cause an illegal in-kind contribution to be made. Currently, carriers can charge a service fee of up to 40%, which is higher than the normal rate for non-profit organizations. Since carriers already set the contribution rate for non-profits at 0%, they can easily make a political rate card that is profitable for the industry, affordable to political committees and a low enough percentage to make the service competitive with credit card processing.

“While we are excited the FEC is going to rule on allowing mobile payments, we urge them to make sure the ruling is issued in a way that does not allow a carrier to favor one political action committee over another by allowing one to use this payment system and not allowing another,” Goodstein said. “We recognize and are empathetic to the carriers’ concerns regarding liability, but we need to achieve a balance of protecting the carriers while also fairly opening the system to the campaigns who want to utilize it.”

Listen to the FEC hearing on text message donations.