This is a tale of two progressive organizations that had a disagreement, but all ended well as cooler heads prevailed!
It started a long time ago in a Twitter universe far, far away…Ben & Jerry’s promotional truck tweeted they were on their way to visit Washington D.C. to deliver free ice cream to people who tweeted at them!
Despite our friendly requests, Ben & Jerry’s passed us by in favor of delivering free ice cream to the likes of Daniel Snyder and his cohorts outside the District. It was the distinct pain of betrayal, and possibly low blood sugar, which led us to produce and tweet our attack ad to the creators of the original attack ad. (Reference: Ben & Jerry’s battled Pillsbury over distribution rights and created “What’s the Doughboy Afraid Of?” campaign.)
Realizing the error of their ways, Ben & Jerry’s was quick to reconcile, delivering two days later. Little did we know, the incident would not go unnoticed by the local press.
Word traveled quickly and soon the headquarters in Vermont knew the power of rapid response creativity and mixing social media with online videos!
Sometimes it takes a little doing to get your hands on some tasty frozen refreshment. The same goes for peace. While the ice cream was sweet, two sides coming together to show DC how to lift a spoon, a cup or a cone to help reconcile differences is even sweeter! To show our gratitude for Ben & Jerry’s coming to the table to work out our differences, we released this positive ad.