If you don’t have any data to start a successful GOTV mobile strategy, you can just buy that data right? Sounds easy and convenient. And ElectionMall, a non-partisan (cough cough Republican) group that declares themselves “the world-leading provider of Internet-based solutions,” tells us they can offer us the data we don’t have.
Sorry to tell you, but what they’re doing, and what some other vendors are doing as well, is illegal. It is illegal to buy text message lists. You can’t “purchase cell phone data,” which is an option that ElectionMall gives when you’re signing up for their GOTV Texting Tool.
Here’s the email ElectionMall sent around:
If you go ahead and send text messages to the numbers they give you, you are committing political text message spam. Your members must opt in to receive text messages from you, whether that’s through them texting in a keyword to join your program or signing up online or on a clipboard sheet. Either way, you cannot send text messages to numbers that don’t opt in to your program. If you remember correctly, that’s something we’ve been fighting for a while – read more about that at PocketSpammers.com.
If you don’t want to take our word for it, learn from Jiffy Lube who had to find out the hard way that there are consequences if you try and go around the law when it comes to text messaging. According to Red Orbit, Heartland Automotive Services, the largest Jiffy Lube franchisee in America, settled a class action lawsuit, which ended up costing them about $47 million.
Yes, $47 million. That’s a lot of money. They were charged with sending promotional text messages to millions of consumers who did not opt in to their program. Huffington Post and Dell are also fighting class action lawsuits for sending text messages and phone calls to people who did not provide consent. This is essentially what could happen to you if you take the ElectionMall route.
Avoid paying a large fine and upsetting millions of supporters nationwide. Build your list the right way, the legal way. Need help? That’s what we’re here for. Contact Revolution Messaging today to find out how to take your first steps to building a legal, effective mobile program.