As citizens are increasingly learning, text message spam comes in all forms and is directed at many targets, from voters to buyers. Political campaigns recently were caught spamming voters and grabbed the attention of the national press. But, how about the more traditional targeting of consumers?
In a period of economic recession, many shoppers are looking for bargains. A new text fraud by Walmart impostors are apparently looking to bank off of such consumers, offering fake $1,000 Walmart gift cards. The text, informing recipients of their supposed gift card, is embedded with a link to a website prompting the entry of personal information.
Such a message is called smishing, similar to phishing, only geared to texts, or SMS,” The Business Journal states.
These tactics attempt to trick consumers into thinking they are submitting their information to a reputable source. Scam Book claims the Walmart Text Spam Group is “false advertising.”
The Walmart scam text has spread rapidly, nationwide. WebProNews writes, “The BBB is fielding complaints all across the U.S. concerning the texts.”
Even one of our own employees received a text message from the Walmart spammers this morning:
Walmart has released a statement, explaining that the texts are not from them. Nonetheless, we all need to be weary of text fraud. The Better Business Bureau says, “smartphones are very convenient but consumers should be careful about using them – When you use a device for everything from banking to personal photo albums, the last thing you want is someone gaining access to the phone.”
Worst of all, unsolicited text message spam is charging citizens in times of economic adversity, the opposite of a promise of $1,000. It will be important to sustain pressure on the Federal Communications Commission (FCC) to properly regulate the growing problem. Revolution Messaging is working towards this goal – check out PocketSpammers.com for more information.