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   June, 2009

It’s the Message…

Network World:

Social media may be the flavor of the moment for corporate marketers but these tools won’t work for everyone, according to the man who led the social media component of Barack Obama’s 2008 presidential campaign, saying it was Obama’s message — and not the medium — that carried the 2008 election.

“Message and messenger are key. This isn’t going to work for every organization or every start-up business if the message that you are selling isn’t resonating,” said Scott Goodstein, the CEO of Revolution Messaging and formerly the external online director at Obama for America, during a speech at the Ad:Tech Singapore conference on Wednesday.